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Kelli J. SchutteWilliam Jewell College
Robbins, Judge, and Vohra
Organizational Behavior14th Edition
Copyright 2012 Dorling Kindersley (India) Pvt. Ltd
Authoried adaptation !ro" the #nited $tates edition o! OrganizationalBehavior, 14e
Attitudes and Job
Satisfaction
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Copyright 2012 Dorling Kindersley (India) Pvt. Ltd
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Chapter Learning Objectives
After studying this chapter, you should be able to Contrast the three components of an attitude.
Summarize the relationship between attitudes and behavior.
Compare and contrast the major job attitudes.
Define job satisfaction and show how it can be measured. Summarize the main causes of job satisfaction.
Identify four employee responses to dissatisfaction.
Show whether there are cultural differences in job
satisfaction.
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Copyright 2012 Dorling Kindersley (India) Pvt. Ltd
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Attitudes
Evaluative statements or judgments concerning objects,people, or events
Three components of an attitude:
TheThe
emotional oremotional or
feelingfeeling
segment ofsegment of
an attitudean attitude
The opinionThe opinion
or beliefor belief
segment ofsegment of
an attitudean attitude
An intention toAn intention tobehae in abehae in a
certain wa!certain wa!
toward someonetoward someone
or somethingor something
See " # $ % & % T 3'1
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Does Behavior Always Follow fromAttitudes
!eon "estinger # $o, the reverse is so%eti%es true& 'ognitive (issonanceAny incompatibility between two
or more attitudes or between behavior and attitudes
Individuals see to reduce this uncomfortable !ap" or
dissonance" to reach stability and consistency Consistency is achieved by chan!in! the attitudes"
modifyin! the behaviors" or throu!h rationalization
Desire to reduce dissonance depends on:
# Importance of elements
# De!ree of individual influence
# $ewards involved in dissonance
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!oderating "ariables
)he %ost po*erful %oderators of the attitude+behavior relationship are
Importance of the attitude
Correspondence to behavior
%&istence of social pressures
'ersonal and direct e&perience of the attitude
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#redicting Behavior from Attitudes
Important attitudes have a stron! relationship to
behavior.
The closer the match between attitude and
behavior" the stron!er the relationship:
# Specific attitudes predict specific behavior# (eneral attitudes predict !eneral behavior
The more fre)uently e&pressed an attitude" the
better predictor it is.
*i!h social pressures reduce the relationship and
may cause dissonance.
+ttitudes based on personal e&perience are
stron!er predictors.
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$hat are the !ajor %ob Attitudes
Job atisfaction + positive feelin! about the jobresultin! from an evaluation of its
characteristics
Job -nvolve%ent
De!ree of psycholo!ical identification
with the job where perceived
performance is important to self,
worth
.sychological E%po*er%ent -elief in the de!ree of influence over
the job" competence" job
meanin!fulness" and autonomy
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Another !ajor %ob Attitude
Organizational 'o%%it%ent Identifyin! with a particular or!anization and its !oals" while
wishin! to maintain membership in the or!anization.
Three dimensions:
# +ffective emotional attachment to or!anization
# Continuance Commitment economic value of stayin!
# ormative moral or ethical obli!ations
*as some relation to performance" especially for new
employees.
/ess important now than in the past now perhaps more ofan occupational commitment" loyalty to profession rather
than a !iven employer.
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And &et !ore !ajor %ob Attitudes'
.erceived Organizational upport /.O0 De!ree to which employees believe the or!anization values
their contribution and cares about their well,bein!.
*i!her when rewards are fair" employees are involved in
decision main!" and supervisors are seen as supportive.
*i!h '0S is related to hi!her 0C-s and performance.
E%ployee Engage%ent
The de!ree of involvement with" satisfaction with" and
enthusiasm for the job.
%n!a!ed employees are passionate about their wor and
company.
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%ob (atisfaction
One of the pri%ary ob attitudes %easured2 -road term involvin! a comple& individual summation of a
number of discrete job elements.
3o* to %easure
Sin!le !lobal ratin! 1one )uestion2one answer3
Summation score 1many )uestions2one avera!e3
Are people satisfied in their obs
In India" yes. Seventy,one percent of Indian employees
surveyed are satisfied with their jobs. $esults vary by employee facets of the job.
Compensation" benefits" and incentives are the most
problematic elements in India.See " # $ % & % T 3'2
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'ay influences job satisfaction only to a point. 0nce an individual reaches a comfortable level of livin!" there
is no relationship between amount of pay and job satisfaction.
4oney may brin! happiness" but not necessarily job
satisfaction.
'ersonality can influence job satisfaction.
e!ative people are usually not satisfied with their jobs.
Those with positive core self-evaluation are more satisfied
with their jobs.
Causes of %ob (atisfaction
See " # $ % & % T 3'3
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)mployee *esponses toDissatisfaction
See " # $ % & % T 3'(
Actie
/assie
Constructie0estructie
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Outcomes of %ob (atisfaction
5ob 'erformance Satisfied worers are more productive +D more
productive worers are more satisfied6
The causality may run both ways.
Customer Satisfaction
Satisfied frontline employees increase customer
satisfaction and loyalty.
+bsenteeism
Satisfied employees are moderately less liely to miss
wor.
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!ore Outcomes of %ob (atisfaction
Turnover Satisfied employees are less liely to )uit.
4any moderatin! variables in this relationship.
# %conomic environment and tenure
# 0r!anizational actions taen to retain hi!h performers and to
weed out lower performers
7orplace Deviance
Dissatisfied worers are more liely to unionize" abuse
substances" steal" and withdraw.
Despite the overwhelming evidence of the impact of job
satisfactionon the bottom line, most managers are either
unconcerned about or overestimate worker satisfaction.
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+lobal ,mplications
+re %mployees in Some Cultures 4ore Satisfied 7ithTheir 5obs8
+ccordin! to some studies" 7estern worers appear to bemore satisfied than those in %astern cultures. This may be
because 7esterners emphasize positive emotions andindividual happiness more than do those in %astern cultures.
+nother study showed that Indian employees rated theirsatisfaction hi!her than other employees in the +sia,'acific
re!ion-
See " # $ % & % T 3')
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