5/3/2011 1 Heritage Economics Workshop of the ICOMOS Economics Committee May 2011 The World Bank Spatial Analysis for Heritage Economics in Historic Cities Christian Ost Professor, ICHEC Brussels Management School Former Chair, ISCEC, ICOMOS Scholar 2008‐09, Getty Conservation Institute, Los Angeles Spatial Analysis for Heritage Economics in Historic Cities Chr. Ost Framework Non use values SYSTEM OF CITIES Monitoring Urbanization for Growth and Poverty Alleviation THE WORLD BANK Non use values Use values and Real Estate Use values and Tourism Use values and Macroecon. Economic Landscape Djenné Heritage Economics Workshop of the ICOMOS Economics Committee ‐ May 2011 – The World Bank Typology Project Conclusions
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5/3/2011
1
Heritage Economics Workshop of the ICOMOS Economics Committee
May 2011 The World Bank
Spatial Analysisfor Heritage Economics
in Historic Cities
Christian OstProfessor, ICHEC Brussels Management School
Former Chair, ISCEC, ICOMOSScholar 2008‐09, Getty Conservation Institute, Los Angeles
Spatial Analysis for Heritage Economics in Historic Cities
Chr. Ost
FrameworkNon use values
SYSTEM OF CITIESMonitoring Urbanization for Growth
and Poverty AlleviationTHE WORLD BANK
Non use valuesUse values and Real Estate
Use values and Tourism
Use values and Macroecon.Economic LandscapeDjenné
Heritage Economics Workshop of the ICOMOS Economics Committee ‐May 2011 – The World Bank
je éTypologyProject
Conclusions
5/3/2011
2
Spatial Analysis for Heritage Economics in Historic Cities
Chr. Ost
FrameworkNon use valuesNon use valuesUse values and Real Estate
Use values and Tourism
Use values and Macroecon.Economic LandscapeDjenné
Heritage Economics Workshop of the ICOMOS Economics Committee ‐May 2011 – The World Bank
je éTypologyProject
Conclusions
Economic Values Economics of Culture
Spatial Analysis for Heritage Economics in Historic Cities
Chr. Ost
FrameworkNon use values
Maps
Survey Techniques (Statistics)
MappingTechniques (GIS)
IndicatorsNon use valuesUse values and Real Estate
Use values and Tourism
Use values and Macroecon.Economic LandscapeDjenné
Heritage Economics Workshop of the ICOMOS Economics Committee ‐May 2011 – The World Bank
Spatial AnalysisProject Evaluation,
Monitoring, Strategic analysis
Urban Policies
je éTypologyProject
Conclusions
5/3/2011
3
SPATIAL
ANALYSIS Holistic Approach
Spatial Analysis for Heritage Economics in Historic Cities
Chr. Ost
FrameworkNon use values
MAPS
NDICATO
RS
‐ Occupancy vs. vacancy ‐ Use of buildings;‐ Property and rental values;‐ Property values (heritage vs.‐ Housing affordability;‐ Nonresident occupatip,
‐ Occupancy vs. vacancy ‐ Use of buildings;‐ Property and rental values;‐ Property values (heritage vs.‐ Housing affordability;‐ Nonresident occupatip,
‐ Occupancy vs. vacancy ‐ Use of buildings;‐ Property and rental values;‐ Property values (heritage vs.‐ Housing affordability;‐ Nonresident occupatip,
‐ Occupancy vs. vacancy ‐ Use of buildings;‐ Property and rental values;‐ Property values (heritage vs.‐ Housing affordability;‐ Nonresident occupatip,
‐ Occupancy vs. vacancy ‐ Use of buildings;‐ Property and rental values;‐ Property values (heritage vs.‐ Housing affordability;‐ Nonresident occupatip,
Non use valuesUse values and Real Estate
Use values and Tourism
Use values and Macroecon.Economic LandscapeDjenné
Heritage Economics Workshop of the ICOMOS Economics Committee ‐May 2011 – The World Bank
IVALU
ES Non Use Values
Use Values related to Real Estate
Direct Use Values from Tourism
Indirect Use Values from Tourism
Use Values from Macro
Impact
je éTypologyProject
Conclusions
Contingent ValuationMethodSpatial Analysis for Heritage Economics in Historic Cities
Chr. Ost
FrameworkNon use valuesNon use valuesUse values and Real Estate
Use values and Tourism
Use values and Macroecon.Economic LandscapeDjenné
Heritage Economics Workshop of the ICOMOS Economics Committee ‐May 2011 – The World Bank
je éTypologyProject
Conclusions
5/3/2011
4
Contingent ValuationMethod
Spatial Analysis for Heritage Economics in Historic Cities
Chr. Ost
FrameworkNon use valuesNon use valuesUse values and Real Estate
Use values and Tourism
Use values and Macroecon.Economic LandscapeDjenné
Heritage Economics Workshop of the ICOMOS Economics Committee ‐May 2011 – The World Bank
je éTypologyProject
Conclusions
Vacancy of buildings
= Lower (real estate) use values
Spatial Analysis for Heritage Economics in Historic Cities
Chr. Ost
FrameworkNon use values
Property prices
correlated to higher vacancyrate, and worse
conditions
Towardsintegrated
conservation, real estate and
Non use valuesUse values and Real Estate
Use values and Tourism
Use values and Macroecon.Economic LandscapeDjenné
Heritage Economics Workshop of the ICOMOS Economics Committee ‐May 2011 – The World Bank
Conditions of heritagebuildings
estate , and housing policies
je éTypologyProject
Conclusions
5/3/2011
5
* Access to the heritage: all‐year round, seasonal, once or twice a year;* Admission fees (including free access);* Carrying capacity and visitor rate as a percentage of
Some Indicators for Use Values from Visit/Tourism
Spatial Analysis for Heritage Economics in Historic Cities
Chr. Ost
FrameworkNon use values y g p y p g
carrying capacity;* Number of visitors;* Assisted and guided visits, availability of audio‐equipment, museum of the monument, monument store;* Visitor behavior (satisfaction, time spent);* Parking, transportation, guided tour;* Average expenditures per visitor per day (time spent in the city, number of stays);
Non use valuesUse values and Real Estate
Use values and Tourism
Use values and Macroecon.Economic LandscapeDjenné
Heritage Economics Workshop of the ICOMOS Economics Committee ‐May 2011 – The World Bank
* Sales related to visitors;* Heritage‐related events organized in the city (festival, exhibition, artistic performance).
je éTypologyProject
Conclusions
Direct Use Values from Visit/Tourism
Spatial Analysis for Heritage Economics in Historic Cities
Chr. Ost
FrameworkNon use valuesNon use valuesUse values and Real Estate
Use values and Tourism
Use values and Macroecon.Economic LandscapeDjenné
Heritage Economics Workshop of the ICOMOS Economics Committee ‐May 2011 – The World Bank
Monuments Admissions= Free access
Buffer zonesje é
TypologyProject
Conclusions
5/3/2011
6
Direct + Indirect Use Values from Visit/Tourism
Spatial Analysis for Heritage Economics in Historic Cities
Chr. Ost
FrameworkNon use valuesNon use valuesUse values and Real Estate
Use values and Tourism
Use values and Macroecon.Economic LandscapeDjenné
Heritage Economics Workshop of the ICOMOS Economics Committee ‐May 2011 – The World Bank
je éTypologyProject
Conclusions
Direct + Indirect Use Values from Visit/Tourism
Spatial Analysis for Heritage Economics in Historic Cities
Chr. Ost
FrameworkNon use values
REGULATING THE MARKET:The absolute number of
Non use valuesUse values and Real Estate
Use values and Tourism
Use values and Macroecon.Economic LandscapeDjenné
Heritage Economics Workshop of the ICOMOS Economics Committee ‐May 2011 – The World Bank
shops, bars, restaurants on the Rialto Bridge and on St. Mark’s Square is limited to 870. Store licenses from other parts of the city are non‐transferable to these two areas.
je éTypologyProject
Conclusions
5/3/2011
7
Heritage‐related
Activity
Macroeconomic
Indicators
Mapping Units
Heritage open day Expenditures made
during the event (use
values)
Places where
expenditures are
made
Use Values from Macroeconomic Impacts
Spatial Analysis for Heritage Economics in Historic Cities
Chr. Ost
FrameworkNon use values values) made
Income from tourist‐
related activities re‐spent
in the economy
Number of jobs,
income generated in
related sectors
Places where jobs
and income are
measured
Property values for non‐
heritage buildings
Property values (use
values)
Parcels, blocks of
properties
Non use valuesUse values and Real Estate
Use values and Tourism
Use values and Macroecon.Economic LandscapeDjenné
Heritage Economics Workshop of the ICOMOS Economics Committee ‐May 2011 – The World Bank
New business, due to
heritage conservation
projects
Jobs created, Income
generated
Locations of new
business
je éTypologyProject
Conclusions
Use Values from Macroeconomic Impacts
Spatial Analysis for Heritage Economics in Historic Cities
Chr. Ost
FrameworkNon use values
Testing a visualcorrelation between
New business
New jobs
Non use valuesUse values and Real Estate
Use values and Tourism
Use values and Macroecon.Economic LandscapeDjenné
Heritage Economics Workshop of the ICOMOS Economics Committee ‐May 2011 – The World Bank
Heritage protection area
je éTypologyProject
Conclusions
5/3/2011
8
Mapping the aggregate economic value
COMPOSITE
INDEX
Spatial Analysis for Heritage Economics in Historic Cities
Chr. Ost
FrameworkNon use valuesNon use valuesUse values and Real Estate
Use values and Tourism
Use values and Macroecon.Economic LandscapeDjenné
Heritage Economics Workshop of the ICOMOS Economics Committee ‐May 2011 – The World Bank
je éTypologyProject
Conclusions
EconomicLandscape
Historic center of the City of Diest, Belgium. Expertise assessment( l 1 5) f
Spatial Analysis for Heritage Economics in Historic Cities
Chr. Ost
FrameworkNon use values (scale 1 to 5) for
several indicators. Two‐ and three‐D graphical display.
Non use valuesUse values and Real Estate
Use values and Tourism
Use values and Macroecon.Economic LandscapeDjenné
Heritage Economics Workshop of the ICOMOS Economics Committee ‐May 2011 – The World Bank
je éTypologyProject
Conclusions
5/3/2011
9
Given the setting of the historic city, the ground configuration,the physical and social features of the city, economic landscapes
ld h diff d h h diff h
Spatial Analysis for Heritage Economics in Historic Cities
Chr. Ost
FrameworkNon use values could have different patterns expressed through different shapes
(as for an economic Hinterland).
Non use valuesUse values and Real Estate
Use values and Tourism
Use values and Macroecon.Economic LandscapeDjenné
Heritage Economics Workshop of the ICOMOS Economics Committee ‐May 2011 – The World Bank