53091720 SERVAID Internship Report

TABLE OF CONTENT

History and Introduction Of The Organization........................................................3

Service Sales Corporation..........................................................................................3

Mission Statement........................................................................................................5

Introduction to servaid................................................................................................6

Reliability...................................................................................................................7

Ethical Standards........................................................................................................7

Strategic Direction Of The Company.........................................................................8

Vision Statement........................................................................................................8

Management Of Service Sales Corporation..............................................................9

Board of Directors......................................................................................................9

Management Team.....................................................................................................9

Product Mix................................................................................................................10

Medicines.................................................................................................................10

Geriatric Care...........................................................................................................10

Health Care Appliances............................................................................................10

Baby Care Products..................................................................................................11

Toiletries..................................................................................................................11

Personal & hygiene..................................................................................................11

Household Products.................................................................................................11

Surgical Equipment..................................................................................................11

Product Mix Analysis.................................................................................................12

Target Market...........................................................................................................12

Products....................................................................................................................12

Products of Multinational Companies..................................................................12

Products of National Companies..........................................................................12

Herbal Products....................................................................................................12

Food Supplements................................................................................................13

Eatables................................................................................................................13

Toiletries..............................................................................................................13

Sanitation Products...............................................................................................13

Product Positioning..................................................................................................14

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Market Potential.........................................................................................................15

Key Success Factors...................................................................................................16

Departments of servaid..............................................................................................17

Planning & Replenish..............................................................................................17

Operations................................................................................................................17

Purchase...................................................................................................................17

Accounts...................................................................................................................17

SWOT Analysis..........................................................................................................18

Strengths...................................................................................................................18

Weakness..................................................................................................................18

Opportunities............................................................................................................18

Threats......................................................................................................................18

Internship Department..............................................................................................19

Planning & Replenish..............................................................................................19

Hierarchy..................................................................................................................20

Activities of Planning & Replenish Department......................................................21

Top 500................................................................................................................21

Cluster Demand....................................................................................................21

Urgent Demand....................................................................................................21

Consumer Demand...............................................................................................21

Monthly Sale Query.............................................................................................21

Demand Schedule.....................................................................................................22

Stocking Schedule....................................................................................................22

Job description...........................................................................................................23

Conclusion...................................................................................................................24

Recommendations......................................................................................................25

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HISTORY AND INTRODUCTION OF THE ORGANIZATION

SERVICE SALES CORPORATION

Service Sales Corporation Pvt. Ltd. (SSC) is Pakistan’s premier retailer that has set

new record standards and created new benchmarks in the retail industry. With its

world-class retail systems, ardently dynamic approach to business and highly

energetic team, SSC is today heading towards becoming a regional retail player.

The main business of SSC is to purchase the shoes from SIL and local purchasers and

take the ownership after adding up its margin. The ownership includes costs

marketing of the shoes, logistics arrangements to circulate the shoes, management and

fixed assets costs.

SSC has its own marketing network and distribution network in the country. Sales are

carried out through wholesale and retail outlets, which are located in famous trade

centers in various cities and towns all over the country.

To meet the rising needs and demands, they purchase shoes on orders from other local

vendors. Sometimes these purchases are made to minimize per unit cost in case of

small orders. To deal with local vendors, SSC has three local purchase offices in the

country situated at Lahore, Faisalabad and Karachi. SSC is also responsible for

marketing and sales promotion activities. For this purpose, SSC uses various

platforms for sales promotional activities like advertising, incentive to staff and gift

schemes for consumers etc, etc.

Servis has been a trendsetter in footwear fashion in Pakistan. It introduced colorful

Joggers for the first time in Pakistan in early eighties. Its CHEETAH brand shoes are

very popular for sports as well as for casual wear, DON CARLOS brand shoes reflect

latest fashion trend in formal and casual wear. Products innovation has been an

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important part of the company’s marketing strategy. New products range in offered

twice a year, at the beginning of summer and winter seasons.

Following companies are being operated and managed under the wing of SSC:-

1- Servis Shoes Stores and Wholesale business centers

2- Servaid Pharmacy (Pharmacy Store Chain)

3- Soul Collections

4- Shoe Planet

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MISSION STATEMENT

“To be a result oriented and profitable Company by consistently improving

market share, quality, diversity, availability, presentation, reliability and

customer acceptance.”

“To create an efficient resource management and conducive business

environment. Evolving an effective leadership by creating a highly

professional and motivated management team fully equipped to meet any

challenge.”

“Service Sales Corporation will Train and motivate its employees and develop

a culture where performance will be measured and rewarded.”

“Strive to be a good corporate citizen and fulfill its social responsibilities.”

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INTRODUCTION TO SERVAID

Servaid Pharmacy was formed in 2005 as a commercial organization with a social

imperative. 

Pakistan is a country where people often have no convenient access to genuine

medicine. Pharmacy retailing is typically done through conventional medical stores

having dubious procurement channels resulting in a considerable supply of fake,

expired or inefficiently stored medicine to consumers.

Servaid envisaged a company with the objective of forming Pakistan’s first national

chain of pharmacies providing 100% genuine medicine to its customers in a

convenient and pleasant environment.

Servaid has already become the largest pharmacy chain in the country in less than

four-year time. Currently, it is operating through 31 stores in five different cities

providing services to more than 250,000 valued customers every month. Servaid has a

successful experience of operating 24 hour pharmacies at various hospitals and

community locations.

Servaid has a highly valuable resource group of more than 350 employees including

highest number of qualified pharmacists compared to any other retail chain in the

country. Servaid is the first pharmacy chain that has established an in-house training

school to continuously train and develop its people.

Servaid is moving forward with aggressive network expansion in five different cities

and has already got a strong network of hospital pharmacies and corporate clients.

This success is due to authentic procurement channels & impeccable quality standards

in addition to convenient locations and a pleasant retail environment.

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ServAidPharmacy (Pvt) Limited is committed to provide quality medicine through

conveniently located stores that offer.

Professional guidance through qualified Pharmacists

Pleasing and Temperature Controlled environment

Guaranteed Genuine Medicine Only

Products and Services designed for the convenience of the customers

RELIABILITY

1. ServAid Pharmacy (Pvt) Limited dispenses medicines acquired only from

authentic sources

2. Each Batch Number can be verified from the Manufacturer

ETHICAL STANDARDS

We deal only in products registered by the Ministry of Health, Pakistan

We keep complete records of all controlled drugs and items

No Sale without receipt

Sell products responsibly

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STRATEGIC DIRECTION OF THE COMPANY

Servaid Pharmacy was established with a vision to market products from all leading

National and Multinational pharmaceutical companies. With round the clock services

and equipped with qualified pharmacists on duty, Servaid differentiates itself with its

focus on customer service.

Servaid was set up in 2005 and has 32 stores already operational in Lahore,

Gujranwala, Sialkot, Faisalabad, Gujrat, Kasur and Bahawalpur.

VISION STATEMENT

“To help our customers live longer and healthier lives; to provide a challenging

experience for our employees; and to be a recognized and rewarding venture for our

investors.”

MISSION STATEMENT

“To provide Authentic Medicines to Customers as we solely purchase from reliable

Manufacturers & Distributors.” 

“To be the Fastest Growing Pharmacy Chain with National Presence.”

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MANAGEMENT OF SERVICE SALES CORPORATION

BOARD OF DIRECTORS

Mr. Omar Saeed, Chairman

Mr. Osman Khalid Waheed

Mr. Riaz Ahmed 

Dr. Arif Rana

Mr. Jawwad Faisal

MANAGEMENT TEAM

Mr. Jawwad Faisal - Chief Operating Officer

Mr. Sajjad Hafeez Butt - GM Business Development

Mr. Faran Butt - GM Merchandising

Mr. Noman Faisal - GM HR

Mr. Nadeem Sheikh - Manager Operations

Mr. Shabbir Ahmad - Manager Accounts

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PRODUCT MIX

All Products available at Servaid outlets are procured and handled with the highest

standards of quality and are procured only from authorized distributors or directly

from manufacturers.

MEDICINES

Over the Counter Medicine

Prescription Medicine

Pediatric Medicine

Life Saving Medicine & Injections

Vitamins & Minerals

Herbal Medicine

Homeopathic Medicine

GERIATRIC CARE

Adult Diapers

Vitamins & Minerals

Orthopedic Supports

HEALTH CARE APPLIANCES

Glucometerse

Blood Pressure Meters & Equipment

Weight Machines

Nebulisers

Thermometers

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BABY CARE PRODUCTS

Pampers

Creams

Feeders

Soothers

Skin Care

TOILETRIES

PERSONAL & HYGIENE

HOUSEHOLD PRODUCTS

SURGICAL EQUIPMENT

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PRODUCT MIX ANALYSIS

TARGET MARKET

The target market for the facility consists of residential areas in the vicinity of the

each outlet of ServAid Pharmacy.

PRODUCTS

Major suppliers of ServAid Pharmacy are as follow:

Products of Multinational Companies

Abbott

GSK

Aventis

Novartis

Pfizer

Wythe

ICI

Squib

SKB

Schering

Lilly

Rackitt &

Benckiser

BD

Products of National Companies

Sami

Hilton

Highmount

Schazoo

Eferoze

Reko

Atco

Nabi Qasim

Highnoon

Woodwards

Herbal Products

Hamdard

Qurshi

Ajmal

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Food Supplements

Nestle Cereals

Nido

Maggi

Slim up

Set point diet

Eatables

Cadburys

Union

Mitchell’s

Coca Cola

Pepsi

Nestle

Toiletries

Rose Petal

Tulip

Flying

Lever Bros.

Sanitation Products

Pampers

Always

Butterfly

Comfort

Huggies

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PRODUCT POSITIONING

Product positioning means developing the image that a product projects in relation to

competitive products. Managements ability to bring attention to a product and to

differentiate it in a favorable way from similar products goes a long a way toward

determining that’s products revenue

Positioning in relation to competitors:

Fazal Din & Sons (Pvt.) Ltd.

Fazal Din Pharma Plus

Zaka Pharmacy

Clinix

D.Watson

The ServAid main competitors are Zaka and Fazal Din& Pharmacy. However they all

have to face tough competition from the small medical store.

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MARKET POTENTIAL

The review of Pakistani pharmaceutical market shows that there are around 450

companies which are registered with the Ministry of Health, some 350 manufacturing

units operating in the country including dozens of multinationals. Healthcare in

Pakistan is still in the early stages of development. Widespread poverty and a weak

health system underlie the poor health status of the population. Government funding

continues to be minimal, equal to around 3% of GDP and achieves little more than

maintaining the status quo, while the problems of poor nutrition and sanitation are

compounded by Pakistan's large and fast growing population. However as the

economy improves, the level of spending may well begin to rise. Other issues at the

heart of the problem include the continuing prevalence of communicable diseases,

low health manpower levels and the under- utilization of primary health facilities.

The Pakistani pharmaceutical market remains beset with difficulties. Strict

government control over pricing has made many drugs uneconomical, with the result

that they either become available only on the black market at inflated prices, or

disappear completely. In this environment, manufacturers, both local and foreign-

owned, have proved unable to generate the profits needed for capital investment. This

is not helped by a regulatory system best described as rudimentary. The appointment

of drug inspection teams to investigate the manufacture and sale of 'fake' drugs has

met with disappointing results so far, largely due to a lack of resources and

bureaucratic complications.

Drug prices are officially controlled, although the government lacks the capacity to

enforce its policies in this area. Some price rises have been allowed since 2000, but

the current government shows little sign of enacting any serious reform of the

pharmaceutical sector, preferring to allege profiteering on the part of the

pharmaceutical industry. New legislation permitting imports of Indian-made drugs

was introduced in June 2005, although this has yet to be capitalized upon in any

significant way and is unlikely to be in the near future.

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KEY SUCCESS FACTORS

Some of the Key Success factors that determine the success of this ServAid includes:

Availability of regular medicine supplies.

A well trained Pharmacist

Availability of complete product range

Reasonable and competitive prices.

Inventory control to avoid any pilferage.

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DEPARTMENTS OF SERVAID

Planning & Replenish Operations Purchase Accounts

PLANNING & REPLENISH

This department allots different budgets to all branches. And keep checking its stock and sales. This department also does forecasting of the stock.

OPERATIONS

This department does the audit of all branches of ServAid Pharmacy. And do the all maintenance work of branches like the outlook, shelves, different electronics requires and keep an eye on staff.

PURCHASE

This department purchase all the item or product forwarded by Planning & Replenishment department and Operations department. Such as, Medicines, Consumer Items, Electronics, etc.

ACCOUNTS

This department maintains the account. Do payments to different medicines and consumer products sellers.

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SWOT ANALYSIS

The following are the strength, weakness, opportunities and threats of ServAid Pharmacy:

STRENGTHS

Comes under the wings of Service Sales Corporation.

Purchase all items directly from authorized dealers.

Have 31 running branches.

Employees are qualified and experienced. They hire only D-Pharmacy and B-Pharmacy students.

Variety of consumer products available at their stores.

WEAKNESS

Budget assigned for ServAid are very low.

Inventory system is not good.

There is no backup.

Workforce is less.

OPPORTUNITIES

Major portion of market untapped

They can bring imported medicines.

They are hiring a MBBS doctor for every branch.

THREATS

Competitors like Zake and Fazal Din are big threats.

Medicines available at Lahori Gate are very cheap and all small competitors are selling that.

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INTERNSHIP DEPARTMENT

PLANNING & REPLENISH

This department allots different budgets to all branches. And keep checking its stock and sales. This department also does forecasting of the stock. For the previous sale they place order to purchase department for future. They maintain the inventory of all branches.

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HIERARCHY

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CEOOmer Saeed

GENERAL MANAGERFarhan Butt

PLANNIN & REPLINISHMENT MANAGERTAIMOOR BUTT

PLANNIN & REPLINISHMENT ASSISSTANT MANAGER

M. ARIF

PLANNIN & REPLINISHMENT

EXECUTIVEM.IKRAM

PLANNIN & REPLINISHMENT

EXECUTIVEAMBER HANIF

ACTIVITIES OF PLANNING & REPLENISH DEPARTMENT

Following are the activities which were held in this department:

Top 500

They offer over 12,000 different medicines in their branches. Out which they select top 500 brands with the help of their previous sales. These top 500 medicines are the most regularly selling medicines and these varies branch to branch. These medicines should always available at the desired branch.

Cluster Demand

There are few branches which are assigned as cluster branches and a special manager is hired to maintain its inventory. This manager is answerable to this department. And have to approve the order from this department first before forwarding to Purchase Department.

Urgent Demand

ServAid has its branches at different hospitals to. So there is always an urgent demand there. This has to be fulfilled on urgent basis.

Consumer Demand

Checking out the stock of consumer items such as, Shampoos, Sanitary items, Razors, Snack, Drinks, etc. they have to check there sales and do forecasting.

Monthly Sale Query

They demand monthly sales query from the all branches, which helps them in doing forecasting and assigning budgets to different branches.

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DEMAND SCHEDULE

They demand for medicines and products on following basis:

Weekly Demand Monthly Demand Customer Demand Special Demand

STOCKING SCHEDULE

They do stocking or make reports of their stock o the following schedules:

Weekly Stock Report Fortnightly Stock Monthly Stock Report

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JOB DESCRIPTION

During last 6weeks worked with Planning & Replenish Department at ServAid:

Prepared 2010 sale sheet of branches

Prepared dead stock sheet in warehouse

Visited different branches

Made calls to different branches on daily bases.

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CONCLUSION

ServAid Pharmacy (Pvt) Limited is committed to provide quality medicine through

conveniently located stores that offer.

Professional guidance through qualified Pharmacists

Pleasing and Temperature Controlled environment

Guaranteed Genuine Medicine Only

Products and Services designed for the convenience of the customers

Product Range counts a lot. Variety and availability are the key factors in retail

business. As far as the Pharma business is concerned, this is the most crucial factor.

Almost all major manufacturers of pharmaceutical products offer same drugs with

different names (Company Names). So availability of all major brands is crucial and

ServAid provides its customers with the range of products.

All outlets have a proper temperature and proper outlook to attract the customers. If

we not only the outlets of ServAid pharmacy are well organized, also the services

provided to the customers are very quick and efficient.

They have invested in better location which pays in the long run. The Pharma retails

business is highly dependent upon the easy access for the buyers. This includes all

areas near any major hospital or popular clinics. And they have tapped the places

where they can grab the customer easily.

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RECOMMENDATIONS

Ensure stock Availability.

Increase work force.

Back up.

Ensure effective communication.

Should buy some Software for maintain inventory.

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