522_2010-09_SametzBlackstone_MosaicBrand

Sametz Blackstone Associates

Building a Mosaic Brand

PodCamp Boston 5 – 26 September 2010

Who I am   Tamsen McMahon

  [email protected]   @tamadear   http://www.slideshare.net/tamadear

  Sametz Blackstone Associates   www.sametz.com   www.sametz.com/roundthesquare   @sametz   http://www.slideshare.net/

SametzBlackstone

  Brass Tack Thinking   brasstackthinking.com

That doesn’t work anymore. (If it ever did.)

They’re not cattle.

They’re people.

Brands exist in heads (and hearts)…

Not headquarters.

BRAND ≠

LOGO (And never did.)

BRAND ≠

MESSAGE (It’s bigger.)

BRAND ≠

PR (And never did.)

It’s not…a brand.

It’s a mosaic.

And you need to build yours.

supplies

Subject

Audience Material

Style

Resolution

Subject

http://www.flickr.com/photos/antmoose/17434145/

http://www.flickr.com/photos/antmoose/17434145/

CREST

AQUAFRESH

REMBRANDT

TOM’S OF MAINE

BROGAN

K.D. PAINE

KANTER

YOU?

Audience

Material

Style

Resolution

© Sametz Blackstone Associates

© Sametz Blackstone Associates

CONTROL

CREATE

CONTENT

CONTEXT

You’re the artist.

© Sametz Blackstone Associates

Who I am   Tamsen McMahon

  [email protected]   @tamadear   http://www.slideshare.net/tamadear

  Sametz Blackstone Associates   www.sametz.com   www.sametz.com/roundthesquare   @sametz   http://www.slideshare.net/

SametzBlackstone

  Brass Tack Thinking   brasstackthinking.com