- The New York Times Magazine “America has inexhaustible reserves of good will for the homespun Onion...as it does for no other national comedy institution except maybe Mark Twain.” 50/50 DVD 11.7.2011 Andrew Smith, West Coast Director I 917-686-7405 I [email protected]
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- The New York Times Magazine
“America has inexhaustible reserves of good will for the homespun Onion...as it does for no other national comedy institution except maybe Mark Twain.”
50/50 DVD11.7.2011
Andrew Smith, West Coast Director I 917-686-7405 I [email protected]
Upon page load, video premercial renders over Onion homepage displaying teaser video for :10 seconds before resolving into masthead.
Homepage buyout includes video player on the homepage where 50/50 DVD creative will have 100% ownership.
Onion & A.V. Club Media OpportunitiesOnion Billboard Homepage Buyout
A.V. Club Sponsorship OpportunityHomepage Buyout W/Skin
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Upon page load, video premercial renders over A.V. homepage displaying teaser video for :10 seconds before resolving into masthead.
Homepage buyout includes video player on the homepage where 50/50 DVD creative will have 100% ownership.
Onion & A.V. Club Media OpportunitiesA.V. Billboard Homepage Buyout W/ Skin
The Onion & AV Club Sponsorship Opportunity
Onion & A.V. Club Media OpportunitiesOnion ONN Video Sponsorship
• ONN Pre-roll Option features a :15 second pre-roll ad that loads and plays with companion banners and custom skin before sponsored episodes.• Includes prominent companion branding on player page while :15 second video is playing.
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Onion & A.V. Club Media OpportunitiesA.V. Club Film Section Sponsorship
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• Sponsorship of the Film Section includes 728x90 banner, 300x600 and custom skins.• Buyout achieves 100% share of voice in highly trafficked Film section.• 50/50 messaging will feature prominently on landing page and all corresponding storypages of the Film section.• 50/50 ownership will be featured in a highly engaging section-- In an average week, the A.V. Club Film section garners over 10,200 comments from loyal A.V. Club readers.
Onion & A.V. Club Media OpportunitiesHomepage Featured Product Sponsorship
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Homepage Featured Beverage: 50/50 DVD
Onion & A.V. Club Media OpportunitiesSynched Media & Sustained Campaign Presence
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Sustained Campaign Presence
• Synched storypage roadblocks will consist of a 728x90 and high impact 300x600.• Synched media will run across both the Onion and A.V. Club domains.• Synched media can also be geo targeted to key campaign cities.
Onion & A.V. Club Media OpportunitiesAudience Fit - Brand 2011
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EngagementZoomerang Internal Survey 2009
% or Index
Been reading the Onion for over 4 years
69%
Emailed an Onion story to a friend in the last 3 months
73%
Have a favorite Onion headline 40%
Read every single issue 52%
Downloaded a podcast in last 6 months
49%
The Onion’s AudienceComScore Summer 2010 - Jan 2011
% or Index
18-24 326
Male/Female 60/40
Watched a Comedy Film in the last 30 Days
214
Attended 2-4 Movies in the last month 308
Purchased movie tickets offline in the last 6 months
225
Attended the movies in the last 30 days 240
Searched the Internet for info on DVDs in the last 6 months