500’s Demo Day 2016 Series A >> OwnLocal

[email protected](512) 800-0694

Lloyd ArmbrustFounder / CEO

AUTOMATEDMARKETING

SMALL BUSINESS

NORTH AMERICA

UK

AUSTRALIA

65,000 SMBs 2,500 Local Partners

Raised $3.5mm Cash-flow Positive

$47.81

$68.12

$88.64 $48.30

$54.32

$28.83

$51.01

$ 423B Market Size for SMB MarketingB

ILLI

ON

S

$47.8B Online Advertising

$68.1B Offline Advertising

$88.6B Web Design

$13.8B Managed Advertising

$15.4B Managed Mobile

$3.6B Managed Social

$48.3B Managed Email

$54.3B SEO

$28.8B Online Agency

$51B Digital Consulting

SMALL BUSINESS MARKETING IS HARD

SMALL BUSINESS MARKETING IS HARD

Requires a huge dollar spend

$

SMALL BUSINESS MARKETING IS HARD

Requires a huge dollar spend

$

Self-service is confusing

SMALL BUSINESS MARKETING IS HARD

Requires a huge dollar spend

$Little trust via phone sales

Self-service is confusing

SMALL BUSINESS MARKETING IS HARD

Requires a huge dollar spend

$Little trust via phone sales

Self-service is confusing

ROI is hard to understand

RADIO ADS

TV ADS

NEWSPAPER ADS

INPUT

OUTPUT

RADIO ADS

TV ADS

NEWSPAPER ADS

INPUT

OUTPUT

THE OWNLOCAL AUTOMATED CAMPAIGN

AUTOMATE CAMPAIGN CREATION

AUTOMATE CAMPAIGN CREATION

AUTOMATE SALES

AUTOMATE CAMPAIGN CREATION AUTOMATE

FULFILLMENT

AUTOMATE SALES

AUTOMATE CAMPAIGN CREATION AUTOMATE

FULFILLMENT

AUTOMATE SALES

AUTOMATE UPSELLS

-

20

40

60

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100

120

140 Ja

n-1

3

Fe

b-1

3

Ma

r-13

Ap

r-13

Ma

y-1

3

Jun

-13

Jul-

13

Au

g-1

3

Se

p-1

3

Oct

-13

No

v-1

3

De

c-13

Jan

-14

Fe

b-1

4

Ma

r-14

Ap

r-14

Ma

y-1

4

Jun

-14

Jul-

14

Au

g-1

4

Se

p-1

4

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-14

No

v-1

4

De

c-14

Jan

-15

Fe

b-1

5

Ma

r-15

Ap

r-15

Ma

y-1

5

Jun

-15

Jul-

15

Au

g-1

5

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p-1

5

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-15

No

v-1

5

De

c-15

Jan

-16

Fe

b-1

6

Ma

r-16

Ap

r-16

Ma

y-1

6

Jun

-16

Jul-

16

Au

g-1

6

Se

p-1

6

Oct

-16

No

v-1

6

De

c-16

SMB Customer GrowthT

HO

US

AN

DS

65,322 SMBs | APRIL 2016

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20

40

60

80

100

120

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160

180

200 Ja

n-1

3

Fe

b-1

3

Ma

r-13

Ap

r-13

Ma

y-1

3

Jun

-13

Jul-

13

Au

g-1

3

Se

p-1

3

Oct

-13

No

v-1

3

De

c-13

Jan

-14

Fe

b-1

4

Ma

r-14

Ap

r-14

Ma

y-1

4

Jun

-14

Jul-

14

Au

g-1

4

Se

p-1

4

Oct

-14

No

v-1

4

De

c-14

Jan

-15

Fe

b-1

5

Ma

r-15

Ap

r-15

Ma

y-1

5

Jun

-15

Jul-

15

Au

g-1

5

Se

p-1

5

Oct

-15

No

v-1

5

De

c-15

Jan

-16

Fe

b-1

6

Ma

r-16

Ap

r-16

Ma

y-1

6

Jun

-16

Jul-

16

Au

g-1

6

Se

p-1

6

Oct

-16

No

v-1

6

De

c-16

SMB Customer GrowthT

HO

US

AN

DS

120,999 SMBs | Q4 2016E

Revenue Growth

$412k$1.4mm

$2.3mm

$4.8mm

$-

$2

$4

$6

$8

$10

$12

$14

2012 2013 2014 2015 2016E

MIL

LIO

NS

Revenue Growth

$412k$1.4mm

$2.3mm

$4.8mm

$-

$2

$4

$6

$8

$10

$12

$14

2012 2013 2014 2015 2016E

MIL

LIO

NS $7.5mm

Revenue Growth

$412k$1.4mm

$2.3mm

$4.8mm

$-

$2

$4

$6

$8

$10

$12

$14

2012 2013 2014 2015 2016E

MIL

LIO

NS

$12mm

• 65k active SMBs• 2.48% monthly churn

• $30.72 CAC• $10.60 MRR per SMB

• 3.0 months to payback CAC

SMB CUSTOMER METRICS

THE OWNLOCAL TEAM

45 Employees in Austin, TX