50 higher education instagram accounts examined A sneak preview
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50 higher education instagram accountsexamined
A sneak preview
The triangle of online communication
Research outline
In cooperation with OBI4wan18 Universities42 Universities of Applied Sciences1 January 2017 - 31 March 2017
Numbers
In research Instagram Account Active Instagram Account Link on homepage
UAS 42 37 31 (74%) 19University 18 15 13 (72%) 8
Bio text
Name - text - url
What do we see in bio´s?
Name changed Text changed Url changed
UAS 1 (3%) 12 (32%) 9 (24%)Universities 3 (20%) 6 (40%) 4 (27%)
What do we see in bio´s?
“share with #” student takeovers
UAS 7 (19%) 1 (3%)Universities 8 (53%) 4 (27%)
Followers
Top 5 Universities of Applied Sciences
1 25500 Design Academy Eindhoven
2 4113 Gerrit Rietveld Academie
3 3304 Stenden Hogeschool
4 2950 Hotelschool The Hague
5 2894 Avans Hogeschool
Average 1951
Top 5 Universities
1 11500 Rijksuniversiteit Groningen
2 9336 Universiteit Maastricht
3 9266 Wageningen Universiteit
4 9177 TU Delft
5 8973 Universiteit Utrecht
Average 5045
Follower growth UAS
1 2400 Design Academy Eindhoven
2 777 Gerrit Rietveld Academie
3 640 Koninklijk Conservatorium
4 623 Royal Academy of Art The Hague
5 458 Hanze Hogeschool Groningen
Average 241
Follower growth Universities
1 1721 Rijksuniversiteit Groningen
2 1314 TU Delft
3 1288 Universiteit Utrecht
4 1265 Universiteit Leiden
5 1202 Universiteit van Amsterdam
Average 699
Own posts
Number of Posts on account
Average number of post on an account
Average number of posts in 3 months time
UAS 223 35Universities 440 41
Time of week to post (status updates)
Post Type (status updates & comments)
Interaction through comments
Time of week to comment
Mentions by others
Mentions Universities of Applied Sciences
Mentions Universities
To be continued….
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