5 Year Plan. a better shave than foams and gels!

5 Year Plan

a better shave than foams

and gels!

Timing & Process Is Everything!

By a show of hands How many of us shave?Family members that shave?Have friends that shave?Associates that shave?

We All DO!

The HistoryAt the end of the Industrial Age.

Dr. Lemuel C. Leeper A Pharmaceutical

biochemist had a vision…

to bring joy to shaving.

Formula Attributes

• Enhances Skin

• 24/7 Protection

• Treats shaving Woes

• Help retain youthful appearance

• Environmentally Friendly

Company Bio

Easy Shave Company incorporated, state

of New Jersey on December 20th, 2005,

by inventor

James Sanford, President

GOALS

Test market to new consumer generation Identify audience Record response to 4 shaving formulas

Determine packaging requirements

Determine market re-entry points

Results Reduce offering to 2 formulas New Package Design, 2 oz tube to meet consumer needs a) Travel Friendly

(Homeland Security & TSA)

Rebranding & Expansion

Assets:a) IT property formula, b) easy shave® brand name legacy

c) Multiple UPC Numbers

Initially, target to African Americans and Military Personnel to combat shaving problems.

Resulting in a product that 90% of shavers need.

easy shave® base formula has multiple applications.

Well ahead of its time, this smart formula now finds its intended audience among today’s information Age, with its waterless, mobile application.

Target PopulationTeens 14 – 18

Puberty age Begins 50 year shaving process

Young Adults 19 – 28 Generation X – College bound

Entering Workforce Adults 29 – UP

$5 Million Offering50/50 Split

10% Equity $2.5 Million 4% debt on $2.5 Million

For Every Dollar Invested

½ is Allocated

USE OF PROCEEDS

GROW SHAREHOLDERS VALUE AND ROI

Influence Product Demand

Competitive Pricing

Wholesale Avg. Size MFSP Avg.

$3.09 2 oz/60 mil $4.49

Improve sales force

Sales Projections2013 2014 2015 2016 2017 Totals

%

Gross Revenue $1,545,000 $ 2,400,000 $ 3,250,000 $6,800,000 $12,250,000 $26,245,000 # Units Sold 500000 750000 1000000 2000000 3500000 7,750,000

COGS $ 840,000 $1,312,500 $1,820,000

$3,800,000 $6,860,000 $14,632,500 56%Gross Profit $705,000 $1,087,500 $1,430,000 $3,000,000 $5,390,000

$11,612,500 44%

Selling Expense $154,500 $ 240,000 $ 243,750 $ 448,800 $ 612,500 $ 1,699,550 6%

G&A $231,750 $ 360,000 $ 487,500 $1,020,000 $1,837,500 $ 3,936,750 15%Total Operating Expenses $386,250 $ 600,000 $ 731,250 $1,468,800 $2,450,000 $ 5,636,300 21%

NOI $318,750 $ 487,500 $ 698,750 $1,531,200 $2,940,000 $ 5,976,200 23%

Note:

Cost per unit $1.68 $1.75 $1.82 $1.90 $1.96 Sale Price Average per unit $3.09 $3.20 $3.25 $3.40 $3.50 Customer Penetration 50000 75000 100000 200000 350000

Production PlanOur Own Manufacturing Facility, which includesEquipment, Production, Warehousing, Shipping.

Presently, Production isOutsourced

Marketing Strategy

Reach them where they Live, Work, Play

Drive consumers to Retail and Online Partners

DUANE reade

Retail Partners• Walgreens

Online Partner FBA Program

FBA Program

FBA PROGRAM

Warehouse

Pick, Pack, Ship

Customer Service

Marketing ElementsSmart Tools:

- QR Codes- Viral Media Application- Mobile - Popular Radio/Magazines- Website- Street Teams/Events- Heavy Publicity

Street Teams

Posters|Banners|Coupon Sampling

fresh shave, enhance skin features, that look they want to touch, make sure your easy shave® Your Glad You did!

easy shave® a better shave than foams or gels! Redeemable at Walgreens for 10% off !

a

embrands ProductThank You

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