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5 Ways to Use Visual Marketing To Boost Your Business
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Page 1: 5 Ways to Use Visual Marketing to Promote Your Business

5 Ways to Use Visual Marketing To Boost Your Business

5 Ways to Use Visual Marketing To Boost Your Business

Page 2: 5 Ways to Use Visual Marketing to Promote Your Business

Daniel Newman, Forbes (author of Millennial CEO)

Page 3: 5 Ways to Use Visual Marketing to Promote Your Business

How big is visual content?

visualsocialmediaconference.com

Page 4: 5 Ways to Use Visual Marketing to Promote Your Business

Instagram

Page 5: 5 Ways to Use Visual Marketing to Promote Your Business

Pinterest

Page 6: 5 Ways to Use Visual Marketing to Promote Your Business

Slideshare

Page 7: 5 Ways to Use Visual Marketing to Promote Your Business
Page 8: 5 Ways to Use Visual Marketing to Promote Your Business

5 ways to use visual marketing to boost your business

5 ways to use visual marketing to boost your business

1. HAVE A GREAT IMAGE FOR YOUR BLOG POST2. CREATE SOCIAL IMAGES THAT ENGAGE3. USE SLIDESHARE FOR LEAD GENERATION4. CREATE EFFECTIVE LANDING PAGES5. USE VIDEO TO MAKE PERSONAL AND PROFESSIONAL CONNECTIONSvisualsocialmediaconference.com

Page 9: 5 Ways to Use Visual Marketing to Promote Your Business

Every Blog Post Deserves an ImageEvery Blog Post Deserves an Image

Page 10: 5 Ways to Use Visual Marketing to Promote Your Business

Extra text here

Images Improve User Experience, which improves SEO.

Images Improve User Experience, which improves SEO.

Which appeals to you more?

Which appeals to you more?

Page 11: 5 Ways to Use Visual Marketing to Promote Your Business

Extra text here

Images Increase Social Shares From Your BlogImages Increase Social Shares From Your Blog

visualsocialmediaconference.com

Page 12: 5 Ways to Use Visual Marketing to Promote Your Business

Images Increase Social SharesImages Increase Social Shares

Source: Buffer

 Retweet and favorite numbers go way up (150% and 89%

respectively) when you use an image, too.

Page 13: 5 Ways to Use Visual Marketing to Promote Your Business

Social Shares Bring Traffic and LeadsSocial Shares Bring Traffic and Leads

 Especially from Pinterest!

Page 14: 5 Ways to Use Visual Marketing to Promote Your Business

Take the time to make your visuals as good as your post

Tell Your Story with ImagesTell Your Story with Images

visualsocialmediaconference.com

Page 15: 5 Ways to Use Visual Marketing to Promote Your Business

ManlyPinterestTipsRebekah Radice Mad Lemmings

Page 16: 5 Ways to Use Visual Marketing to Promote Your Business

- Repurpose, Repurpose, Repurpose! -- Repurpose, Repurpose, Repurpose! -

PinterestPinterest Facebook and TwitterFacebook and Twitter InstagramInstagram

Page 17: 5 Ways to Use Visual Marketing to Promote Your Business

- Canva power tips -- Canva power tips -Create a custom filter for all your images. Copy the

filter code number and paste it somewhere handy for reuse.

Create a custom filter for all your images. Copy the filter code number and paste it somewhere handy for

reuse.

PinterestPinterest

Page 18: 5 Ways to Use Visual Marketing to Promote Your Business

Slideshare – The Marketer’s Secret Weapon

Slideshare – The Marketer’s Secret Weapon

visualsocialmediaconference.com

Page 19: 5 Ways to Use Visual Marketing to Promote Your Business

- Create an amazing headline -

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- Create clickable links -

visualsocialmediaconference.com

Page 21: 5 Ways to Use Visual Marketing to Promote Your Business

Increase Leads with Effective Use of Visuals in CTAs and Landing

Pages

Increase Leads with Effective Use of Visuals in CTAs and Landing

Pages

visualsocialmediaconference.com

Page 22: 5 Ways to Use Visual Marketing to Promote Your Business

Find an Effective Way to Illustrate Your OfferingFind an Effective Way to Illustrate Your Offering

• Contrasting Colors• Arrow Pointing to CTA• Screenshots of the Results

of Accepting the Offer

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Connect Your CTA and Landing Page VisuallyConnect Your CTA and Landing Page Visually

Keeping it consistent with your images and colors builds trust and encourages people to take the requested action.

Page 24: 5 Ways to Use Visual Marketing to Promote Your Business

Use Video To Make ConnectionsUse Video To Make Connections

visualsocialmediaconference.com

Page 25: 5 Ways to Use Visual Marketing to Promote Your Business
Page 26: 5 Ways to Use Visual Marketing to Promote Your Business

- Repurpose, Repurpose, Repurpose! -- Repurpose, Repurpose, Repurpose! -

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PeriscopeGoogle HangoutsInstagramTwitter VideoMeerkatWebinarsFacebook (video ads)

- Multiple Places to Engage Customers -- Multiple Places to Engage Customers -

Page 28: 5 Ways to Use Visual Marketing to Promote Your Business

“90 percent perfect and shared with the world always changes more lives than 100 percent

perfect and stuck in your head.” Jon Acuff

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www.visualsocialmediaconference.com

Page 30: 5 Ways to Use Visual Marketing to Promote Your Business

- The presenters -- The presenters -

Alisa Meredith Jeff Sieh Vincent NgScalable Social Media Manly Pinterest Tips MCNG Marketing