5 Ways to Get Top Mobile App Developer Talent for Your Open APIs

5 Ways to Get Top Mobile App Developer Talent for Your Open APIs December 12th, 2012

Layer 7 Confidential

Webinar Housekeeping

Questions -Chat any questions you have and we’ll answer them at the end of this webinar

Twitter - Today’s event hashtag: #L7webinar Follow us on Twitter: - @layer7 - @attdeveloper - @intalex - @alex_donn


Presenters for Today’s Webinar

Alex Donn Master of Hackathons AT&T Developer Program @alex_donn @ATTDeveloper

Alex Gaber API Evangelist Layer 7 Technologies @intalex @layer7

**Featured Guest Speaker


Webinar Overview

Opening APIs to developers enables the creation of apps that add value in innovative and often unexpected ways – without having to invest directly in app development. This requires that an API Program grow an ecosystem of visionary developers creating cutting-edge apps that provide consumers with something of real value.


Agenda for Today’s Webinar

Topic: 5 Ways to Get Top Mobile App Developer Talent for Your Open APIs 1. Launching an Easy to Use Developer Portal

2. Offering Interactive Documentation and Forums

3. Building a Brand Around Your API

4. Sponsoring Hackathons (Guest Speaker)

5. Running Online Developer Challenges









1. Launching an Easy to Use Developer Portal

An API Portal allows you to provide a one-stop-shop for API registration, documentation, exploration, collaboration, discussion and more.



Alfresco API Portal: http://developer.alfresco.com Powered by

the Layer 7

API Portal




the Layer 7

API Portal

Obtain

Additional

Developer

Info




the Layer 7

API Portal

Show

Developers

Their API

Limits










Interactive documentation and forums provide intuitive, social ways to engage and educate the type of developers you want using your API. • Comprehensive Documentation • Code Samples for Multiple Languages (ObjC, Java,HTML5) • API Explorer • API Explorer that Auto Generates Code



Comprehensive Documentation



Delivering Language Specific Code Samples via API Console



Delivering Language Specific Code Samples via API Console



API Explorers / Consoles



API Explorers / Consoles: I/O Docs

I/O Docs Neil Mansilla @mansilladev










Promoting a brand around your API helps you get marketplace traction and allows you to market your API as a business in and of itself. • Approach your API like a product

• What engages consumers or B2B customers may not be

appropriate for a dev audience

• Analyze companies that are exclusively API businesses

such as Twilio, Stripe and Singly

• Invest in your API and promote it accordingly



Providing Integration with Mobile App Developer Tools

AT&T API

Plugin for

Appcelerator




SendGrid API

Plugin for

Tiggzi




SendGrid API

Plugin for

Tiggzi









4. Sponsoring Hackathons

Hackathons represent a great first step for engaging developers, getting them familiar with your API and facilitating collaboration








• Keys to Hackathon Success

• Importance of APIs to Hackathons

• AT&T’s Goals for Hackathons in 2013

• Get Involved @alex_donn










Fixed Time Constraints - limit the quality of solutions delivered, and prevent the ability to participate due to existing obligations.

Cash Rewards - often a great incentive for driving healthy competition, it will also incentivize participants to be in it “just for the money.”

Location in an office building or business setting - this will also limit the participants who are geographically close. Developers may want to work at their home office.

Connections and networking. By being offline, many interactions are in physical reality, and fail to make the future LinkedIn business connections.





$1,000,000 Grand Prize



$101,200 in Prizes


Question and Answer

Please ask any questions via the Chat Window


Alex Gaber API Evangelist Layer 7 Technologies @intalex @layer7

5 Ways to Get Top Mobile App Developer Talent for Your Open APIs

Documents

api portal layer

api limits layer

developer portal2

developer portalan api

donn layer

api program

api consolelayer

api portal showdevelopers