5 ways to develop an effective Mobile Marketing Strategy http://www.urmobile.com/ Your mobile strategy
Jan 29, 2015
5 ways to develop an effective Mobile Marketing
Strategy
http://www.urmobile.com/
Your mobile strategy
It is 2011 - mobile is red hot. Consumers are using the mobile web for an array
of activities - social, commerce, connections, research, collaboration and interaction with other
individuals and businesses.
http://www.urmobile.com/
Your mobile strategy
Marketers need to leverage the mobile channel as part of their company's ongoing marketing and
brand building efforts.
According to ABI research "This emerging mobile channel will be one of the defining marketing
methods of the new decade."
http://www.urmobile.com/
Your mobile strategy
However marketers and companies would need to look beyond the noise and technical jargon to
develop a simple and effective strategic approach.
http://www.urmobile.com/
Your mobile strategy
• Compare prices • Compare products • Look up product specs • Read reviews • Make a purchase • Use a store locator
According to research by ForeSee Results - some of the most popular reasons people are using mobile websites are:
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Your mobile strategy
Mobile Coupons • Mobile coupons are an easy way to encourage customers to try a product or visit a location. • Customers can opt-in for the coupons. Mobile coupons have a high redemption rate.
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Your mobile strategy
Mobile Commerce • Mobile commerce is much more than enabling transactions. • A consumer looking at a product might want to check availability of the product in a nearby store. • Mobile commerce is about using the mobile channel seamlessly with other channels.
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Your mobile strategy
Social Integration• Allow social sign-in into your mobile website. For ex allow customers to sign-in using their Facebook account. • That makes it easy for them to interact with your brand. • Allow customers to share product information, reviews, coupons via email, Twitter and Facebook.
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Your mobile strategy
Location • An earlier survey from Lightspeed Research shows that shoppers do turn to their web-enabled mobile devices to help them shop. • 16% of adults surveyed in late September had used a mobile device to locate a store, 14% to look up product information, 13% to compare prices and 8% to check product availability.
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Your mobile strategy
Take advantage of the online or store brandingyou have already established
• This is a low hanging fruit brands can leverage. If possible extend your deals/marketing programs to the mobile web. • Allow customers to share the deals’ information via e-mail, Twitter and Facebook.
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http://www.urmobile.com/
Your mobile strategy
Mobile marketing is about talking to customers directly. By empowering your customers in the form of content, specials, discounts and mobile transactions you can earn your customers trust which will lead to increased brand awareness and higher profits.
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Your mobile strategy