5 Ways to Bump Up Your Association’s Marketing blog.memberclicks.com
Jul 16, 2015
Are you wanting to do more with your association’s
marketing, but you just don’t know where to start?
How do you welcome new members into your association?
Associations need to reach out to their new members and make them feel welcome by
sending a personalized email, welcome kit with swag or even an old-fashioned phone call.
Think “outside the news”.
You can use and include links to job openings, free webinars or learning opportunities or even a new
favorite recipe.
Making it personal = more engaging
Don’t be that association. Be refreshing & delightful!
The subject line is important! Be relevant, interesting & accurate without sounding like spam.
33% of people open an email based on the subject line.
Try sending a monthly newsletter, and
then emails around events.
Be strategic in the frequency of emails you send.
Ø Good example:
[email protected] Ø Bad example:
[email protected] or [email protected]
Quick tip to increase open rates – have emails come from an actual person and not a “no reply” sender or department.
Take your association’s website to the next level by publishing content like blogs, white papers, webinars and videos.
Word-of-mouth marketing will always be the most valuable form of
marketing.
Keep your members talking by regularly offering value to them like conferences, networking events and webinars.
• Target Influencers in your industry
• Build a close knit social community
• Be a thought leader
• Always be honest
4 tactics to build up your world of mouth strategy:
Yup, social media is still here. Get your organization
onboard today. (But be strategic, where are your
members spending their time?)
If you’re already on Social Media and just need a refresher, update your cover photos to the current season or holiday.
Check out MemberClicks’ festive February cover photo (we do love our small staffs!):
Now apply these strategies to your organization. Good luck!!
For more information on MemberClicks, check out www.memberclicks.com or give us a call at
800-914-2441.
Resources To read the full blog post: 5 Simple Ways to Bump Up Your Association’s Marketing Extras… Looking for more ideas on how to improve your website? Check out this article: Website Edits That Increase Membership Thinking about blogging or looking for ideas? Here is an article to help: 7 Places to Find Content Ideas for Your Association Blog