5 Uses of Social Media Monitoring for Digital Media Agencies

Uses Of

Social Media

Monitoring Tools By

Digital Media Agencies

A digital media agency manages the online environment for

a brand.

But, how can you manage without knowing?

Here’s where monitoring comes in.

For

SEO &

Content

Content is the key to SEO

Monitoring the web helps you optimize your content

By…

Finding the keywords that work

1.The kind of headlines needed for maximum impact

2. Popular topics and queries related to you business

3.Commonly used keywords and phrases

4.Discovering emerging trends and areas of interest

5.What your competitors are doing?

And knowing:

For

Digital Marketing

and Public Relations

Learn from yourself

and

learn from others

When people respond to

your campaign

You Find out….

HOW MANY and WHO

Liked Commented

Viewed Clicked Shared

And what are they saying?

Conversation Sentiment

Bad Experience

#Contest

Best SME Bank

Best Mobile Banking

Worst Customer Service Rakbank Receives Award

Transaction At ATM

It’s important to listen,

measure and analyze these

reactions in order to know what

works and to design and target

future campaigns.

You’ll also be able to optimize your

timing by identifying the best

time and day to make posts in

order to get the maximum reach and

impressions.

It allows you to know the actions and performance

of your competitors and learn from them.

EXAMPLES

You may just

discover needs

and trends that you

never knew existed!

For

Customer Service

Customer service

is the

underdog

of branding activities.

A bad review or complaint

against your product /service

can turn off a hundred other

potential customers from you.

And you won’t even know it!

Scanning the social media

scene will help you keep track

of your customer complaints

and queries

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So that you can

respond to them,

solve their problems

and

secure your reputation

It also serves as a free space for

market research, from where you

can gain insights into where your

product/service is lacking

and what you can do to improve it.

Evolve

From

Listening

To

Learning

For

Engaging

Influencers

Influencers are exactly what their

name suggests.

They have a lot of people who like, follow and

listen to what they write and say.

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For example, if a food blogger from

New York has 10,000 followers

If he/she writes a glowing review of a

restaurant, all her followers will know

about it.

And when any of them visits NY, they’re sure

to try it out.

And who wins then?

So in a sense,

They have the ability to make you or

break you

Industry

Influencer

Influencer Influencer

Influencer

CUSTOMERS

Monitoring tools helps you identify influencers in your industry based on their

following and reach

So that you can amplify your reach by targeting them.

How your influencers look

For

Knowing your

Customers

Your customers are why your

business exists.

So how can you not know who

they are?

Understanding your customers

helps you design better services,

maintain relationships and

get the necessary information and insights

to develop

future services for your market.

A monitoring tool helps

in deciphering your

customer base

Through a landscape

What is their

gender?

Where are they

from?

And.. What social media platform

are they using?

56% U.S.A

4% India

12%

Australia

8% China

1.4%

20%

78%

.6%

Their Age group?

48% 52%

A portrait…

Simplify360, is a leading social business intelligence firm.

Simplify360 is the world’s first integrated enterprise solutions

provider; our latest offerings are Social Marketing Suite for agencies,

Social Contact Center for BPOs and Social Command Center for

Enterprises. We enable businesses to perform Online Reputation

Management, Customer Service, Community Management, Social

Media Research & Brand Auditing; Online Sales Lead Generation,

and Consumer Sentiment Analysis.

We have already provided solutions through their tool for industry

leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC

Foods. Simplify360 is also the only company to work with the top

media agency groups in the world like WPP and Publicis.

Simplify360 operates directly or through partners in the US,

Malaysia, Korea, South Africa, Saudi Arabia and the Netherlands to

name a few. The company’s products and services are sold in over

100 countries.

If you are interested to know more about Simplify360 and its offering,

you can contact us at [email protected]

About Simplify360

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Carrollton, TX 75006

Phone : 347-468-7251

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Address

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