5 tips for QR code Marketing

5 Tips for a Successful Campaign

Scan the tag to import me into your mobile contactsGet the App at http://gettag.mobi

Brandy StemenEmerging Media Product Manager | San Diego Union Tribune

[email protected]@papr8tzi

619-293-1463

QR Code Marketing

Defining QR

• QR codes enable a “Quick Response” from image to mobile device by using the camera to scan the image and issue a command based on what the QR code was programmed to do

• QR codes can command the phone to deliver a web page, dial a phone number, upload a contact into the address book, or download an appThere are many technical terms out there such as “QR codes”, “2D barcodes” and “High capacity color barcodes”- for this discussion, these terms can be used interchangeably as the features of the codes perform similar actions via your mobile device.

Microsoft Tag

QR Code

Statistics• Total smartphone sales doubled in one year and now smartphones

represent 19.3 percent of total mobile phone sales. Smartphone sales increased in 2010 by 72.1 percent from the prior year, whereas sales for all mobile phones only increased by 31.8 percent

Source: According to Gartner in their report dated November 2010

Statistics• In June 2011, 14 million mobile users in the US – that’s about 6.2%

of the total mobile audience in that country – scanned a QR or bar code on their mobile device, according to a study by comScore

• Among mobile users who scanned a QR or bar code on their mobile devices in June:– 58.0 percent did so from their home, – 39.4 percent did so from a retail store – 24.5 percent did so from a grocery store– 20 percent scanned a QR code while at work– 12.6 percent did so outside or on public transit – 7.6 percent did so while in a restaurant.

5. Compelling Experience• Use QR codes to allow a method of instantaneous, impulsive

response or engagement with your products and services

-Useful product information -Engaging videos-Exclusive deals -Upgrades-Coupons -Enter a sweepstakes-Click Like or Share -Request a product sample-Sign up for updates -Make Purchases

4. Size is Important• Many QR campaigns are using

images that are simply too small for the mobile device to read or are using images that have been adjusted outside of the proportional size

• Be sure your QR code is within the standard guidelines of usage: 1.38” for standard QR codes and .78” for a Black & White Microsoft Tag

• Ensure that your QR codes have the required border of space around them to be able to be Scanned

=Too Small to Scan

=Not proportional to Scan

=Text is too close to ScanText is here Text is here

3. Mobile Enabled-TEST!

• If using a QR code to point to a video/audio file or webpage the websites MUST be optimized for Mobile users!

• Thoroughly test your QR Codes under the same conditions in which your audience will encounter them

• Printing Medium: How will your QR Code appear on your printing surface?

2. Manage Expectations

• Explain clearly what will happen when users scan your QR Code. – Will it open a website?– Play a video? – Dial a phone number? – Upload a contact into

your phone?– Download

information?

Not good- Does not inform what or how to use this QR Code

Better- Explains how to use but does not inform what the QR

code does

Best- Explains what it is and how to get the information from the

QR CodeScan the tag to import

Brandy Stemen into your mobile contacts .Get the App at http://gettag.mobi

1.Measure Success

• Keep track of your QR code scans to measure their success

• Use tracking as another ROI tool for your marketing campaigns

• Measure Campaigns:– By QR code– By Campaign– By Region

3,641 Scans TotalHeat Map Provided By

Microsoft Tags www.tag.microsoft.com

Recommended Vendor

Microsoft Tags www.tag.microsoft.com• Tag benefits over standard “QR Code” – Provides ENTIRE System-Code generator, reader

and Reporting- FREE– Ability to redirect Tag at any time- no need to

generate another Tag, just point it to a new URL– Size of B/W Tag .78” versus QR standard 1.38”– Tag Reporting includes: Heat Map, and Scanning

stats for daily, monthly and by category– Tags Have Black/white, Color & Custom capability

Questions?

Scan the tag to import me into your mobile contactsGet the App at http://gettag.mobi

Brandy StemenEmerging Media Product Manager | San Diego Union Tribune

[email protected]@papr8tzi

619-293-1463