5 Tips for Engaging Customer Advisory Boards

For  more  than  9  years,  artafact  has  designed  interactive  discussion  guides,  games,  content  and  icebreakers  for  C-­Level  and  technical  customer  advisory  boards  (CABs).  

Now  we  bring  you…  

5  TIPS  FOR  ENGAGING  CAB  MEMBERS

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Where  do  you  need  customer  input?

3

Strategy

Identify  the  whitespace  and  customer  needs

Design

How  to  best  meet  customer  needs

DevelopSolution/productfeedback

ImplementPrioritize  features,  resources  anddevelop   a  plan

Artafact  CAB  Tools

Overall Strategy Design Develop Implement• Meeting

Icebreaker• Speaker  template• Four  tools  to  ask  

questions…mix  it  up!

• Customer  workbooks

• Customer  feedback  whiteboard

• Whitespace  Whiteboard

• SWOT  (Strengths,  Weaknesses,  Opportunities,  Threats)  analysis

• TOWS  (external  threats)  analysis

• Movie  title  emotive  exercise

• Blue  ocean  exercise

• Competitive  perceptual map

• How,  now,  wow  concept  evaluation

• Impact/Effort  matrix

• SharkTank• Mindmap• Iceberg  exercise• Customer  benefit  

Venn  diagram• Organization  on  a  

Hill

• Software  Product  Box  

• Investment  prioritization

• Roadmap  Exercise• Technology,  

process,  people  fishbone

• Science  fair• Gap  analysis

• Value  Proposition• Go  to  Market  

exercise• Elevator  Pitch• Use  cases• Customer  pain  

points• Purchase  process• Customer story  

template

ü Templates  are  designed  for  90  minutesü All  templates/tools  vetted  by  C-­‐Level  CABsü Applicable  for  Virtual  and  In  Person  CABsü Custom  solutions  available  

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For  more  information,   visit  us  at:http://www.artafact.com/customer-­‐advisory-­‐boards/or  contact  us  at:    [email protected],  1-­‐800-­‐618-­‐3228