5 things you never knew you could do with beer, the global trend driving the Ice Bucket Challenge and more - Mintel's monthly insights, August 2014

CONSUMERS  INNOVATION  MARKETSAUGUST 2014

Each month we offer you fresh perspectives, new data and ground breaking insight into the markets that matter.

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With the rise of craft breweries worldwide, the global beer industry is getting more and more innovative. Along with the US, countries as diverse as Brazil and China are leading the way here. But flavour isn’t the only way that the beer industry is innovating, and the pint glass is no longer the only way to enjoy a brew – with these products, a wafer cone or fresh cheese and crackers may even be more appropriate.CONTINUE READING:http://www.mintel.com/blog/drink-market-news/5-things-you-never-knew-you-could-do-with-beer

5 things you never knew you could do with beer

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When it comes to the state of the UK economy, recent statistics on the UK labour market gave people on both sides of the debate plenty of ammunition to support their views. But it seems clear to me that we’re still a long way from the return of the feelgood factor – and that the shopping habits that people adopted during the slowdown aren’t going to disappear at any point in the near future.CONTINUE READING:http://www.mintel.com/blog/consumer-market-news/why-were-still-a-long-way-from-being-able-to-bask-in-the-feelgood-factor

Why we’re still a long way from being able to bask in the feelgood factor

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We all have our favourite fragrance and now some consumers are looking to expand their signature scent outside of the bottle. Following Mintel’s predicted key 2014 trend Mixologiste, blurring the lines between beauty categories is fast becoming a pull for global consumers who look to shake up their beauty routines.CONTINUE READING: http://www.mintel.com/blog/beauty-market-news/consumers-look-to-expand-their-signature-scent-outside-of-the-bottle

Consumers look to expand their signature scent outside of the bottle

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P&G recently announced that it is shedding up to 100 of its brands in a major streamlining effort, divesting smaller brands with declining profit, in order to focus on major brands. Here, a selection of Mintel’s expert analysts have their say on the issue and what this means for P&G products across a variety of markets and sectors.CONTINUE READING:http://www.mintel.com/blog/personal-care-market-news/pg-set-for-change-but-what-does-this-mean-for-the-market

Change for P&G - But what does it mean for the market?

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Facebook Brazil is quickly expanding its e-commerce portfolio, reconciling social networking and purchase activity. Last month they started testing a “buy” button and autofill functions for shoppers on their website. They also hired a new VP for their Retail and e-commerce division, Marcelo Lobianco, making clear that they intend to expand their commercial operations.CONTINUE READING:http://www.mintel.com/blog/technology-market-news/brazil-uncovers-the-enormous-commercial-potential-of-facebook

Brazil uncovers the commercial potential of Facebook

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Since the majority of young Millennials consider themselves “adventurous eaters” (62% compared to 56% of US adults) they are certainly looking for new flavors when dining out, but they typically don’t have the means to break the bank on swanky, upscale restaurants. In response, restaurants like Wendy’s are creating programs that allow their customers to try new flavor combinations, while staying within a modest price point.CONTINUE READING: http://www.mintel.com/blog/food-market-news/fast-food-restaurant-trends

Wendy’s build-your-own burger option appeals to US Millennials seeking flavor customization

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Mintel Trends has just launched a new global trend called Giving Back, which looks at how people are sharing the wealth and creating their own ways to help those in need. People across the globe are looking for ways to help those less fortunate than themselves. This trend is being driven partly by a desire to help redress the growing inequality gap and partly because volunteering, donating or taking part in a charitable event can lead to a self-esteem boost for the giver.CONTINUE READING: http://www.mintel.com/blog/new-market-trends/giving-back-and-the-ice-bucket-challenge

Giving back and the Ice Bucket Challenge

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As we approach the end of the state school summer holidays, those that haven't escaped to all-inclusive resorts for six weeks may have felt the effects of having their kids home round the clock. New research from Mintel reveals just how little children and young adults help out around the house…CONTINUE READING: http://www.mintel.com/blog/household-market-news/children-and-young-adults-slow-to-start-helping-with-cleaning

Children slow to start helping with cleaning

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Insurers need to pay heed to how technology is moving in to consumers’ homes, in to their cars, on to their bodies and changing their expectations of what they are entitled to – and how quickly they can expect it. In the next decade or so technology – from driverless cars, to robot homecare – will at once replace the human element and protect it at the same time. The advent of automation promises to liberate us from drudgery, but also reduce our exposure to potential accidents.CONTINUE READING: http://www.mintel.com/blog/technology-market-news/why-insurers-need-to-embrace-not-fear-technology

Why insurers need to embrace technology

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Increasing numbers of biscuit manufacturers in India are entering the healthy snacking space, but Mintel’s research highlights the challenges ahead when it comes to selling the healthy biscuit concept to consumers in market. “Healthy” biscuits are slowly emerging as a new sub-category in the Indian biscuit market, with most of the major home-grown companies launching such products.CONTINUE READING: http://www.mintel.com/blog/food-market-news/health-biscuits-emerge-in-india-but-will-consumers-bite

Health biscuits emerge in India, but will consumers bite?

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