5 Things You Need to Know About Making Your Brand Personalised

INSERT IMAGE 5 THINGS YOU

NEED TO KNOW ABOUT MAKING YOUR BRAND

PERSONALISED

@futurethoughts

#PersonaliseNow

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Of all the possible forms of personalisation, consumers are most comfortable with personalised pricing. To go further, the benefit to consumers must be as tangible and desirable as personal discounts.

PERSONALISATION

STARTS WITH PRICE

2

1

3 3 Source: nVision Research

“When buying a holiday online, I would like the opportunity to negotiate the price with the supplier

rather than accept the price offered to everyone else”

58%

UK Total

60%

UK 65+

59%

UK ABC1

PERSONALISATION

STARTS WITH PRICE 1

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Product innovation has now given us

discounts based on customer moods,

biometric relationship management apps

and even robotic lifestyle coaches.

And it won’t stop there...

PERSONALISATION

IS NOT JUST ABOUT RETAIL

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2

5

PERSONALISATION

IS NOT JUST ABOUT RETAIL 2

Run an Empire uses a player’s physical

surroundings as the playing field for its

exercise challenges. Users are dared to

conquer territory in the real world by literally

running or walking around it.

Pplkpr tracks, analyses and auto-manages

your relationships using biometric information

measured by a smartband. The aim is to

identify whether certain people make them

feel calm, stressed, annoyed…

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Consumers’ choice in payment method is fast proliferating. When payment becomes part of the product (not just a bit at the end), the possibilities for new brand experiences expand.

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3 PERSONALISATION

NEEDS NEW WAYS TO PAY

7 Source: nVision Research

3 PERSONALISATION

NEEDS NEW WAYS TO PAY

The Nymi wristband measures your

heartbeat and recognises its unique

signature to authenticate payments. When

you don’t even need to get something out of

your pocket, shopping can be so easy that it

feels like theft.

agree “I find paying with

cash inconvenient”.

20%

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The invitation to consumers becomes:

do not spend hours and hours researching

competing offers, let us scan the

marketplace and make you an

offer you can’t refuse.

PERSONALISATION

MEANS OPTIMISATION

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4

9 Source: nVision Research

PERSONALISATION

MEANS OPTIMISATION 4

agree “I feel negatively towards any organisation

that sends me badly targeted marketing communications”

of 16-34s agree “I receive too many messages and

notifications via my mobile phone at unwanted times”

82% 50%

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Irrelevant recommendations are no longer an option. But do we really trust businesses with our data? It is up to brands to make sure that the use of personal data is respectful of privacy and never appears creepy.

PERSONALISATION

MUST RESPECT DATA

10

5

11 Source: nVision Research

“Do you trust the… to use your personal data responsibly?”

Supermarket you currently use the most 65%

Bank you are using for your main account 76%

Mobile phone network you are currently using 66%

PERSONALISATION

MUST RESPECT DATA 5

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Find more

information on

Personalisation

by clicking here.

LONDON | NEW YORK | STOCKHOLM

@futurethoughts

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[email protected]

#PersonaliseNow