5 Things to STOP in 2017
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5 Things to STOP in 2017
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What is 2017 all about?
Chat Question
Listen to our STOP webinars
Our 5 “STOPs” for Recruitment
Marketing in 2017
ROI – not just about £$€
Time
ContentEmotion
ClicksCommunityCash
STOP:looking at PR as a
vanity project – have objectives and
measure outcomes
Your Directors will want to be in the FT – ask them
why?
It’s not a vanity project – it’s a business
development tool
PR as part of the content strategy
Measuring success – The holy grail?
The proof
That’s your ROI!
STOP:creating content and
not marketing it
Content is a tactic, not a goal!
Contentshortage? There’s a
relevant content
shortage…
A content strategy or just a content plan?
Think Clickbait!
Abbott Ditches its Drug Business
Amputation may improve Abbott’s prognosis
Before: 795
After: 2995 + 277%
Repurpose your press coverage
Stretch that content!
Create less content and…
Market it more effectively
Use your channels more successfully
Expect more from less
STOP:writing crap job
adverts and then blaming the advert and the talent who applies
If you think your job ads aren’t working – you may
be the problem!
History of the job advert
Just after the dinosaurs
We don’t charge for adverts, and we don’t spend time… mmm…
recruiters make it look so easy… I’ll give it a go
myself!
We demonstrate to clients that crap adverts place talent!
2017 - Job Adverts have a Job to do…
Just stop:
mmm… recruiters make it look so easy… I’ll give it a go
myself!
Treating job adverts as admin
Thinking that there’s a best
time to post
Creating overly long or
overly short job adverts
Creating job adverts for code breakers
and illiterates!
STOP:sending out press
releases about what you do… no-one cares
Having something to say
What you know about– The People Agenda!
Demonstrating knowledge
STOP:using billers to write
blogs
Seriously – you want them stop billing to
write a blog?
Don’t take billers away from Billing!
What will 2017 be about?
What are you taking away?
3 words to describe this webinar!
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