Steve Johnson [email protected] http://under10consulting.com Twitter: @sjohnson717 5 things every product leader should know Download the slides from www.slideshare.net/sjohnson717
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Steve Johnson [email protected] http://under10consulting.com Twitter: @sjohnson717
5 things every product leader should know
Download the slides from www.slideshare.net/sjohnson717
a shaggy dog story is an extremely long-‐winded tale
be clear on the problem to solve
adapt to changing requirements
innova@on begins with observa@on
“This side up”
hDp://www.flickr.com/photos/andyde/4762081047/
design maDers
buyers aren’t users
bring personas to life
beware the generic
avoid faceless markets
focus on personas, not markets
include personal characteris@cs
include personal characteris@cs
Those were the droids I was looking for.
and professional concerns
be mindful of the important, not the urgent
…the needs of the many…
Product management expertise
Business
Domain Market
Technology
Then: agile optimizes product
Performance retrospec.ve
Product-‐to-‐market process
Idea-‐to-‐product process
Product
Promo@on
Sales
Opera@ons
Business
Market
Business
Market
Now: extend your agile processes
Performance retrospec.ve
Product-‐to-‐market process
Idea-‐to-‐product process
Product
Promo@on
Sales
Opera@ons
Business
Market
Business
Market
“ ” “ ” If you can’t describe what you are doing as a process, you
don’t know what you are doing.
W. Edwards Deming
Fundamental principles
Embrace change Design matters Target personas, not
markets Understand both buyers
and users Focus on the important,
not just the urgent
hDp://www.flickr.com/photos/30160115@N04/4326672445/
From Fragile to Agile
Today’s agile development methods are great but don’t miss the forest for the trees. Moving from Fragile to Agile Planning beyond the product
team Four types of product
management expertise Defining your ideal team
hDp://[email protected]/wri@ng/
hDp://www.notexactlysteve.com/
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