5 Things Every Mobile App Marketer Should Know- Beyond Installs

BEYOND INSTALLS

5 things every mobile marketer should know

advertising in the app only world

7first days are key

if your user hasn't come back to the app in 7 days, hemight never come back

Drive intensive retention campaigns during thisperiod

It's all about the user!

Let the user be at the center of your marketing efforts

Personalize your messages.Build engaging conversations but

DO NOT invade privacy

Make the most of Facebook

Your users spend a lotta time there.

Expand your reach by adding lists of usersacquired on other channels too

Measure what matters

NOT

Transacting users Registered users

Current installs Total installs

App transactions App Store Rank

Non-promo based transactions All transactions

Double-counting credit for installsis costing you big money

Implement Attribution to track and credit installs to allmedia, referral and APK app distribution including

Facebook campaigns

Do not pay 2 - 3 times for the same transaction or install

KEY SPEAKERS

Abhishek RajanHead - Mobile

Rajat SuriGM - Mobile

Sushant JaipuriaHead - Digital Marketing

Pravin JadhavProduct & Growth

Sharad HarjaiAVP Marketing

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