5 Things Every Dental Website Needs
Aug 06, 2015
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(801) 783-3101 [email protected]
YOUR DENTAL WEBSITEAll of these are reasons why you want your dental website to be as successful as it can be. You aren't just a dentist, you're
a business owner. You run a practice. Your website is often the first impression a client (or
potential client) will get of your business. You need it to be as efficient and welcoming as possible.
A CONTACT FORM1
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Why? Because it's convenient. It's right there on the page.
If all you have is an email address,
you'll reduce the number of potential clients who want to contact you. Think like your clients. To
them, a contact form is faster and more convenient than a phone call. In a generation that is used to communicating through typing, a phone call is an absolute last resort.
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AN EASILY LOCATABLE PHONE NUMBER
2
(801) 783-3101 [email protected]
Some problems can't be solved through a contact form, or need to be attended to immediately. Put up a phone number.
preferred location for the phone number is upper right, in bold writing.
"Don't most websites have phone numbers?" Perhaps the owner wants to cut down on calls, or maybe they just prefer communication through email.
Either way, it's not about what you want. It's about what your clients need. They need multiple ways to contact you, so put in a contact
form and a phone number.
(801) 783-3101 [email protected]
(801) 783-3101 [email protected]
ONLINE APPOINTMENTSAn appointment setter just makes it easier for everyone. It's like a welcome
mat that says "Come on in! We'd be happy to have you!"
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Appointment setters usually come with the option to download paperwork. The patient can print it out, fill it out at home, and bring
it in with them. This will save them about 30 minutes of time in your office. That significantly cuts down on the time they'll be
with you. For thinking of their needs, you'll be rewarded with the loyalty of returning customers.
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A BILL PAY OPTION4(801) 783-3101 [email protected]
You just put in some information, click a few buttons, and your bills are paid.
Electronic bill pay options benefit you too. They allow you to accept multiple forms of payment besides cash. You can take checks, credit and debit cards. They also cut down on the amount of paperwork in your office. If a bill is paid online, a person can print out their own invoice or receipt.Meanwhile, all you have to do is look at it on your computer, since all the information is automatically stored. Any mistakes that are made can be easily fixed too.
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AN UPDATED BLOG5
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A blog helps you to be seen as an authority in your niche.
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Your blog should provide useful information to your patients. They want to know things like what to do if they get a popcorn kernel stuck in their gums or how to soothe their
baby's teething pain. They want answers to questions and information that is going to directly benefit them. Your blog should be updated regularly, at least once a week. Address common problems
among your patients, like gum disease, sugar consumption and smoking. The more
information you provide, the more they'll trust you.
There are other things that you can add to your website like pictures of your staff
and office instead of stock pictures. Your website is the front door of your business for many people.
(801) 783-3101 [email protected]
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