5 Tactics for Improving Mobile Marketing Quick and Simple Tactics for Improving Your Online Presence By: John D. Saunders
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5 Tactics for Improving Mobile Marketing
Quick and Simple Tactics for Improving Your Online PresenceBy: John D. Saunders
48%of consumers start mobile research with a search engine.
50%of smartphone users grab their smartphone immediately
after waking up.
88%of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.
Make SURE Your Website is Responsive
1
Responsive Web DesignInternet Usage on Mobile is 51.3%
vs. 48.7% on Desktop worldwide.
● Think mobile-first for your
website
○ Responsive design
○ Simplified layout
○ Easy CTAs
○ Great for SEO
○ Fast Load times are CRUCIAL
Hamburger menu for easy access
Easy call-to-action links
Large images w/ call-to-action
Test Mobile Friendliness
● http://bit.ly/MobileTest2017
● Google tool that tests the
mobile-friendliness of your
website
Test Mobile Speed
● https://tools.pingdom.com/
● Enter a URL to test the load time
of that page, analyze it and find
bottlenecks.
How to Test Your Website
Tips for quickly speeding your website
● Size images before uploading them
● Delete HEAVY plugins
● Compress web files
● Switch to a faster web host
○ WP Engine
○ A2 Hosting
● Use a caching plugin
● Compress CSS files
Speed Up Your Website
Embrace Mobile Video Content 2
Mobile VideoMore Than Half of All Video Viewing
is Now on Mobile. Mobile video
HAS taken over!
● Instagram Live
● Instagram Stories
● Snapchat
● Facebook Live
● Host an Interactive Q+A
● Broadcast a class, tutorial or
demo
● Show Behind-the-Scenes of your
business
● Engage your audience with vlog
content
How to Use Mobile Video
Viewers
Comments
Likes
Claim Your Google Business Listing
3
Mobile VideoMobile users ALWAYS look for local
places while out and about.
If you want to deliver, you need to get
your business on the local map.
● Google My Business makes it easy
for mobile users to discover you
while they search.
● https://www.google.com/business/
● Setup is simple
● Verified via postcard
● Once you’re listed, you’ll notice an
improvement in overall search
engine traffic, because mobile device
users will be able to locate your
business when they search.
Get Your Free Listing
Track Your Mobile Efforts4
Google AnalyticsUse Google Analytics to track your
mobile efforts and execute
accordingly.
● Install Google Analytics
● Add Google Dashboard
○ http://bit.ly/5four-mobile
● Track Mobile Efforts
● What % of visitors are mobile
● What mobile devices they’re using
● Top mobile content
● Top iPad content
● Top iphone content
● Average time on site for mobile
visitors
● Bounce rate by mobile device
What to Look For
Create Mobile-Friendly Content5
Writing Content for MobileContent is based on what mobile
users need QUICKLY!
● Headlines should be short and
persuasive
● Break out content
● Provide links and calls-to-action
● Create snackable content
● Short paragraphs
● Whitespace
● Subheads
● Summary
● Images
● Lists / bullets
● Styling (bold, italics)
Mobile Content Tools
The GoodsDownload this Presentation
http://www.bit.ly/ImproveMobile2017
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Ultimate Web Design Course
http://bit.ly/WebDev2017
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@5ourDigital + @JohnDSaunders
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