@ducttape 5-Step PR Starter Plan Duct Tape Marketing Consultant Network @pwgmarketing
5-Step Public Relations Starter Plan
Sep 01, 2014
Getting a great write up in a publication your prospects and customers read is still one of the most powerful marketing opportunities going. From a trust standpoint, few things beat the mention of your firm by what is seen as an unbiased 3rd party. In fact, and we can hear the PR folks cheering now, a well placed article just might be worth 5-10 times more than an ad in the same publication.
What follows are five steps that any marketing coach or consultant can take to create a systematic, 5-step approach to public relations generation.
What follows are five steps that any marketing coach or consultant can take to create a systematic, 5-step approach to public relations generation.
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@ducttape
5-Step PR Starter Plan
Duct Tape Marketing Consultant Network
@pwgmarketing
@ducttape
Our sponsor!Duct Tape Marketing Consultant Network
• Global Network of Independent Marketing Consultants
• Duct Tape Marketing System• Duct Tape Marketing Brand• Duct Tape Marketing Tools
ducttapemarketingconsultant.com
@pwgmarketing
@ducttape
You’re invited
• Feb. 27, 4 pm CT• ducttapemarketingconsultant.com/discovery-session
@pwgmarketing
@ducttape
Some housekeeping
• Yes we are recording!• Companion eBook
http://ducttape.me/prdtm• Q and A at the end• @ducttape• @pwgmarketing
@pwgmarketing
@ducttape @pwgmarketing
@ducttape
OLD WAY = PRESS RELEASES• Mainly for media/press• Media coverage or bust
Image: www.raymond-weil.com/.../Press-Releases.html
@ducttape
NEW WAY = NEWS RELEASES• For everyone (your Ideal Client)• SEO tool• Maybe get media coverage
@ducttape @pwgmarketing
Step 1 - Listen
• Talkwalker• Mention• Feedly• Reeder • Google Alerts• Twitter Lists• Google+ Circles
@ducttape @pwgmarketing
Step 2 - Network
Image from www.flickr.com/photos/robspages
@ducttape
Step 2 - Network
@pwgmarketing
• Reporters need you as much as you need them• Get connected• Reporters need to network too• Share their news
@ducttape
Step 3 – Pitch Curves
@pwgmarketing
• Throw changeups• Tell your story• Be patient• Foul ball
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Step 4 - Release
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Step 5 - Amplify
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• Republish, link to and print• Website – “In the News”• Marketing materials• Online profiles• Social media
@ducttape @pwgmarketing
The game has changed.Play differently.
Publish a news release if you have content!
@ducttape
You’re invited
• Feb. 27, 4 pm CT• ducttapemarketingconsultant.com/discovery-session
@pwgmarketing
@ducttape
Our sponsor!Duct Tape Marketing Consultant Network
• Global Network of Independent Marketing Consultants
• Duct Tape Marketing System• Duct Tape Marketing Brand• Duct Tape Marketing Tools
ducttapemarketingconsultant.com
@pwgmarketing
@ducttape
Questions?
@pwgmarketing
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