5 Social Tools In Practice at Harvard [SXSW11]
Aug 19, 2014
Measuring the reach of your social media efforts is a good first step--but it’s not enough. Chris will describe the social tools that aggregate, syndicate, and amplify Harvard’s message to the world, including integration with Facebook’s open graph and real-time Twitter collaboration via Social Flow.
Chris Traganos is the Web Developer responsible for Harvard University's main website and WordPress-powered Harvard Gazette news site.
Chris Traganos is the Web Developer responsible for Harvard University's main website and WordPress-powered Harvard Gazette news site.
- 5 Social Tools in Practice @Harvard Chris Traganos @ctraganos
- 5 Social Tools in PracticeWordPress FeedsFacebook Open GraphChartbeatQR CodesSocialFlow
- Harvard University is actively engagingits online community through several digital outposts
- 1WordPress FeedsDistributing news across the university via syndicationPhoto: Stephanie Mitchell, Harvard Staff Photographer
- RSS
- RSS
- RSS
- Wordpress @Harvard Harvard Gazette is powered by WordPress The Gazette theme is using straight php functions and minimal amount of plugins. The site lives straight on the WP core and auto-updates versions without breaking. Content from site powers the Harvard Mobile app and news feeds on websites showcasing Gazette content on their site for specic tags and categories
- Wordpress @Harvard WordPress provides the ability to customize feeds from content produced around the university Custom feeds enable online communities to get content-specic news for their audience Technology has been around forever, fresh content is driving online engagement
- Content Categories @HarvardCampus & Community National & World Affairs Awards Business Commencement Economics Faculty Education Harvard Traditions Government & Politics In the Community International News by School Law Obituaries National On Campus Public Service Staff & Administration ReligionArts & Culture Athletics Art & Photography All Teams Harvard Bound Awards History, Language & Culture Games/Events Literature & Poetry Music Multimedia PhotoJournalHarvardScience Culture & Society Today Engineering & Technology Harvard News Environments & Sustainability In the Media Health & Medicine News + Life Sciences
- Content Categories @HarvardCampus & Community National & World Affairs Awards Business Commencement Economics Faculty Education Harvard Traditions Government & Politics In the Community International News by School Law Obituaries National On Campus Public Service Staff & Administration ReligionArts & Culture Athletics Art & Photography All Teams Harvard Bound Awards History, Language & Culture Games/Events Literature & Poetry Music Multimedia PhotoJournalHarvardScience Culture & Society Today Engineering & Technology Harvard News Environments & Sustainability In the Media Health & Medicine News + Life Sciences
- Content Categories @HarvardCampus & Community National & World Affairs Awards Business Commencement Economics Faculty Education Harvard Traditions Government & Politics In the Community International News by School Law Obituaries National On Campus Public Service Staff & Administration ReligionArts & Culture Athletics Art & Photography All Teams Harvard Bound Awards History, Language & Culture Games/Events Literature & Poetry Music Multimedia PhotoJournalHarvardScience Culture & Society Today Engineering & Technology Harvard News Environments & Sustainability In the Media Health & Medicine News + Life Sciences
- Content Categories @HarvardCampus & Community National & World Affairs Awards Business Commencement Economics Faculty Education Harvard Traditions Government & Politics In the Community International News by School Law Obituaries National On Campus Public Service Staff & Administration ReligionArts & Culture Athletics Art & Photography All Teams Harvard Bound Awards History, Language & Culture Games/Events Literature & Poetry Music Multimedia PhotoJournalHarvardScience Culture & Society Today Engineering & Technology Harvard News Environments & Sustainability In the Media Health & Medicine News + Life Sciences
- Content shared using Wordpress Feeds
- Custom News Feed:http://news.harvard.edu/gazette/tag/hasty-pudding/feed/
- News feed arebased on topical sections of the content.
- Blog Aggregators:http://news.harvard.edu/gazette/feed/
- m.harvard.edu
- m.harvard.edu
- m.harvard.edu
- 2 Facebooks Open Graph
- Everyone loves points.
- Facebook Open Graph @HarvardProvides Facebook with context and resources for sharing your likes across the webAuthentic sharing tool - vetted likes make for great referrals IMG: http://bit.ly/dT2how
- Open Graph brings the Gazette into the Facebook ecosystemog:titleog:typeog:imageog:urlog:descriptionog:site_nameThese are
- Likes & Recommendations
- test & debug
- Facebook Open GraphURL Linterhttp://developers.facebook.com/tools/lint
- 3
- chartbeatActively monitoring trafc anduser behavior on our sitesin real time.
- Why chartbeat & Google Analytics?
- Google Analytics is the tool we use to track and analyze regular events. Chartbeat is the tool for monitoring thoseunpredictable events.
- Watching the live conversation and interaction with our site as an events occurs.
- Watching the live conversation and interaction with our site as an events occurs.
- Watching the live conversation and interaction with our site as an events occurs.
- Watching the live conversation and interaction with our site as an events occurs.
- 4QR [email protected]
- Mobile devices areconnecting the print medium with the digital world
- QR Codes & Mobile DevicesImportant to note that QR codes are best used inconjunction with mobile friendly sites. Having a QRcode access a fast-loading site enhances theusers experience with the print and web.
- QR Codes @HarvardPrint publications are incorporating QR CodesThe QRs are kept condensed thanks to the Gazette URL shortener http://hvd.gsGreat tool for providing bonus content online
- QR Codes @HarvardPrint publications are incorporating QR CodesThe QRs are kept condensed thanks to the Gazette URL shortener http://hvd.gsGreat tool for providing bonus content online
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