SOCIAL MEDIA TOOLS THAT WORK FOR SMALL BUSINESS
May 11, 2015
SOCIAL MEDIA TOOLS THAT WORK FOR SMALL BUSINESS
Top 7 for Small Business1. Blogs
2. Facebook
3. LinkedIn
4. Youtube
5. Twitter
6. Google Plus
7. Pinterest
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Why use social media?
• Your competitors are using it
• It’s cost efficient
• It’s easy to set up
• It provides you with a channel to have a
conversation with your customers
• It helps increase lead generation
• It improves your search engine rankings
• It improves brand recognition
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How are entrepreneurs using social media
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• Build communities
• Communicate and advise customers
• Discuss business issues
• Build brand
• Build a database
• Establish themselves as experts
Tips
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• Interact with customers and
give them feedback
• Participate but be relevant
• Listen and monitor what
people are saying
• Measure the effectiveness
Why you should Blog
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• It’s easy to update
• You can share your expertise
• Promote your blog using facebook,
twitter, LinkedIn, Google + and regular
marketing tools
• Get your webmaster to put your blog
on your website it improves your SEO
ranking
Tips for Bloggers
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• Develop a blogging strategy and blog
regularly (1 - 3 times a week)
• Use great headlines and include
keywords
• Add pictures
• Allow people to share your content
• Include Google analytics
Ideal length of a blog post 400 words
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Corporate
Small Business
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Most effective social media posts
1. Ask a question
2. Share photos and videos
3. Do a survey
4. Post inspirational quotes
5. Comment about current events
6. Make controversial statements
(don’t be offensive)
7. Share customer stories
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Facebook Business Page
• Start a business page (if you haven’t yet)
• Invite people to join
• Encourage discussion & answer customer questions
• Ask customers for their opinion
• Ask questions
• Allow people to share your content
• Include events, videos, photographs, blog articles
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Buddy Belts
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Facebook Promotion
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LinkedIn Stats
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• Average Age - 41
• Household income -
$109,703
• Own a smart phone - 34%
• Graduate - 80.1%
• 50% are decision makers
in their companies
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• Develop a profile online
• Highlight your skills and
achievements
• Add your contacts
• Use it to find prospects,
employees & suppliers
• Use it to ask questions and
get answers
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• Join groups or form your own
• Search for people in targeted
fields, positions and ask them
to join your network
• Keep in touch regularly with
your contacts
• Build a great online database
• Create a business page
Twitter• It’s about following people & people following you
• You can learn & you can educate
• You can search terms
• You can use hashtags to promote specific topics E.g.
#smallbusiness
• You can share links to interesting websites
• Update regularly and “retweet” other people’s posts
• Use Twitter to draw traffic to your blog & website
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Get Some Business
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Tweetdeck
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YouTube
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• Demonstrate your products or expertise
• Use keywords
• Practice
• Brand your video
• Encourage feedback
• Use other online resources to direct traffic to
your video
• Google loves video
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• Pin pictures of your products online and
allow your customers to do so
• Develop a business page and share
quotes, pictures. If they’re interesting
people will follow you
• Develop content people want to share
• Participate and share other people’s
content
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On Pinterest with a link to ETSY
Google Plus
What the experts say:
Google+ integrates with all of Google’s other extremely popular
public-facing services: search, Google Places, Google Maps and so
on. Any business on Google+ will likely see an SEO (search engine
optimization) boost from maintaining an active Google+ page. If
you’re running a brick-and-mortar store, such as a restaurant or
appliance store, having a Google+ page will help add valuable data
to your Google Places – Source
http://mashable.com/2012/08/08/small-business-google-plus/
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Use Google Hangout to meet with clients
Final Tips
1. Choose the ideal platforms for your business
2. Develop a strategy and be consistent
3. Post quality content
4. Update regularly
5. Encourage people to like, share
6. Don’t focus too much on selling. Use the 80/20 rule
7. Be patient
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THANK YOU
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