5 Simple Things To Double Your Adwords ROI If you’re a diehard Adwords campaign manager like myself, then you are also always searching for an edge on your competition to raise your rates of return. While I have found dozens of different ways to do this over the years by looking at literally hundreds of different campaigns, I decided to list 5 of the commonly missed techniques and features that should have already been considered by most to contribute back to the KissMetrics community. Some of these items I have listed here can be used to lift your campaign ROI (return on ad spend) TODAY and especially if your competitors are not already employing them. While the most substantial way to increase your campaigns ROI still involves increasing your accounts overall average keyword quality score (as quality score and cost per lead metrics are directly correlated ), your overall level of success in Adwords is still heavily reliant on whether or not you have first covered all of your bases as like mentioned in this article to create for yourself an overall bigger pie, in the right flavor for your business. #1 - Demographic Testing By Income Level – Half the battle with PPC has to do with understanding who can afford or ‘must’ afford your products or services so you can properly target them. I have outlined the process for discovering which income classes are purchasing from you if you don’t already know, at what rate, and how to make your adjustments to target these people exclusively and increase your campaign ROI. How Income Filtering Is Done In Adwords While targeting B2B clients via PPC, we really can only guess who our customers are by what they type into Google, (at least until Google rolls out their customer list targeting features ). In B2C however, it is rather simple and required in most cases required to derive a healthy return from your campaign spend. There are actually two ways to go about segmenting the traffic you are purchasing via Google Adwords ad interface by income level, one manual and one automatic. The Manual Way If you are a local business, I recommend going through all of your individual neighborhoods and townships and making a list of all of the neighborhoods in your area that are likely to bring in profitable customers by neighborhood type and category. Manually, you should be selecting each of
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5 Simple Things To Double Your Adwords ROI...Jun 05, 2014 · be setting your Adwords remarketing list cookie windows: The Average B2B Sales Cycle -- From 2009 Marketing Sherpa Study
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5 Simple Things To Double Your Adwords ROI
If you’re a diehard Adwords campaign manager like myself, then you are also always searching for an
edge on your competition to raise your rates of return. While I have found dozens of different ways
to do this over the years by looking at literally hundreds of different campaigns, I decided to list 5 of
the commonly missed techniques and features that should have already been considered by most to
contribute back to the KissMetrics community.
Some of these items I have listed here can be used to lift your campaign ROI (return on ad spend)
TODAY and especially if your competitors are not already employing them.
While the most substantial way to increase your campaigns ROI still involves increasing your accounts
overall average keyword quality score (as quality score and cost per lead metrics are directly
correlated), your overall level of success in Adwords is still heavily reliant on whether or not you have
first covered all of your bases as like mentioned in this article to create for yourself an overall bigger
pie, in the right flavor for your business.
#1 - Demographic Testing By Income Level –
Half the battle with PPC has to do with understanding who can afford or ‘must’ afford your products
or services so you can properly target them.
I have outlined the process for discovering which income classes are purchasing from you if you don’t
already know, at what rate, and how to make your adjustments to target these people exclusively and
increase your campaign ROI.
How Income Filtering Is Done In Adwords
While targeting B2B clients via PPC, we really can only guess who our customers are by what they
type into Google, (at least until Google rolls out their customer list targeting features). In B2C
however, it is rather simple and required in most cases required to derive a healthy return from your
campaign spend.
There are actually two ways to go about segmenting the traffic you are purchasing via Google
Adwords ad interface by income level, one manual and one automatic.
The Manual Way
If you are a local business, I recommend going through all of your individual neighborhoods and
townships and making a list of all of the neighborhoods in your area that are likely to bring in
profitable customers by neighborhood type and category. Manually, you should be selecting each of