Welcome to Simple Step Solutions By [email protected] 5 Steps Winning Indonesian Modern Retail Market
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Welcome to Simple Step Solutions
5 Steps Winning Indonesian Modern Retail Market
Population: 247 million (estimated, 2012) Currency: Indonesian Rupiah
Nominal GDP: $878 billion (2012) GDP per capita: $5,000 at PPP (2012)
GDP Growth: 6.2% (2012)
Retail Sales: $149.4 billion USD (2012) Real Sector Growth: 14.6% (2012) Number Employed: +20 million Modern Retail Market Share: ±40% Main Areas: Hypermarkets, Supermarkets, Department Stores, Mini Markets, Specialty Stores.
Indonesia is highly potential..
1
Understanding your market segmentation thru :
Demographic, Geographic, Psychographic, Behavior
Research.
So.. How to win?
2
Dealing with the buyer is the real war.. Never say yes and always ask for the lowest
Low.. Low.. low
High.. High.. high
3
Sell only at the most potential outlets. Go where the money comes..
Come to Papa..
4 Maximize your marketing stimulus with
• Focus on fast moving products • Price is sexy here
• Promotion is your make up • Positioning at the most best angle
Sell.. Sell.. sell
5
Continues innovation, evaluation and never satisfied
End.. End..end
Critics and comments welcome.. Mail me: [email protected]
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