5 “Simple” SEO Tweaks,Tips and Tricks that will ensure your Business Attracts More Local Custom. - Richard Hill Founder, SEO Traffic Lab & Local Business Geeks www.localbusinessgeeks.co.uk - Richard Hill BizGen Conference 2011
Jun 14, 2015
5 “Simple” SEO Tweaks,Tips and Tricks
that will ensure your Business Attracts More Local Custom.
- Richard Hill Founder, SEO Traffic Lab &
Local Business Geekswww.localbusinessgeeks.co.uk - Richard Hill
BizGen Conference 2011
www.localbusinessgeeks.co.uk
What is SEO?SearchEngine
Created by Rand Fishkin of SEOMoz
Opti mizati on
A 2011 survey byEconsultancy showed
That Organic SEOHad the best ROI with
Email marketi ng coming 2nd.
www.localbusinessgeeks.co.uk - Richard Hill
Why SEO?But, more importantly
www.localbusinessgeeks.co.uk - Richard Hill
Customers just
“GOOGLE It!!”
www.localbusinessgeeks.co.uk - Richar
Who is Looking for YOU?
www.localbusinessgeeks.co.uk - Richard Hill
SEO Helps Reach Your Target Market
Search Engines are where People fi nd Everything
More than 2 BillionSEARCHES
Are performed on Google every day
If the search enginesCan’t Find You
YOUR Customers Can’tSIMPLES!!!
www.localbusinessgeeks.co.uk - Richard Hill
SEO or SEMPPC
Organic
PPC
www.localbusinessgeeks.co.uk - Richard Hill
Local SEO
Places
PPC
PPC
www.localbusinessgeeks.co.uk - Richard Hill
Keyword Research
The MOST Important Aspect
Adwords Tools
Tip #1
www.localbusinessgeeks.co.uk - Richard Hill
http://www.adwords.google.com
www.localbusinessgeeks.co.uk - Richard Hill
On Page Top TipsTitle Tag
*Keywords in the ti tle*First thing Google sees
*Keyword at the Beginning*60 – 65 Characters Max
Tip #2
www.localbusinessgeeks.co.uk - Richard Hill
On Page Top TipsH1 Heading Tags
*Keywords in the heading*Emphasises Text
www.localbusinessgeeks.co.uk - Richard Hill
On Page Top TipsURL
*Keywords in url*Informati ve but short
www.localbusinessgeeks.co.uk - Richard Hill
*Fresh (and refreshed) content*Content of utmost importance
*Original & Relevant*Keyword Rich*Correctly Formatt ed
www.localbusinessgeeks.co.uk - Richard Hill
Google Places
Locati on, locati on, locati on!!Ensure you CLAIM IT!!!
http://www.google.co.uk/places/
Tip #3
www.seotrafficlab.com - Richard Hill
SitemapsHTML Sitemaps
• Designed for humans & spiders• Outlines Structure of Site• Aids Indexing in Search Engines• Usually a page on the site
XML Sitemaps• Designed for the spiders• Allows submission to Search Engines• Aids indexing in Search Engines
http://www.xml-sitemaps.com/
Tip #4
www.localbusinessgeeks.co.uk - Richard Hill
Link Building
Arti cle Marketi ngPress Release
Blog Reviews
Directory SubmissionsRSS Submission
Social Bookmarking Video
Link WheelImage Bookmarking Social Media Brand Protecti on BlogsVideo Distribution
Profile Creation AssuredArti cle Links
SMIP
Tip #5
www.localbusinessgeeks.co.uk - Richard Hill
Make Use OfLocal Directories
http://www.ilincolnshire.co.uk/
http://www.lincolnshirelinks.co.uk/
http://www.lincolnshiredirect.co.uk/
http://www.freeindex.co.uk/east_midlands/lincolnshire/
http://bizmidlands.co.uk//
Bonus
www.localbusinessgeeks.co.uk - Richard Hill
EASY TO DO!!!EASY NOTTO DO!!
www.localbusinessgeeks.co.uk - Richard Hill
Overview1. Keyword Research2. On page Tips3. Google Places4. Sitemaps5. Link Building6. Local Directories
www.localbusinessgeeks.co.uk - Richard Hill
http://www.localbusinessgeeks.co.uk/
http://www.seotrafficlab.com/Thanks for Listening