5 Seconds of Summer Album Launch Exclusive content for The New Broken Scene Objectives • Create sustainable buzz on social media around 5SOS’s new album Solution • Exclusive video content accessed through the album artwork, with new video content regularly released during the month of album launch Activation • Markets: UK • Promoted on Facebook & Twitter posts 1 min 46s dwell time per user 174,000 likes / retweets 147,000 blipps
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5 Seconds of Summer Album LaunchExclusive content for The New Broken Scene
Objectives
• Create sustainable buzz on social media around 5SOS’s new album
Solution
• Exclusive video content accessed through the album artwork, with new video content regularly released during the month of album launch
Activation
• Markets: UK
• Promoted on Facebook & Twitter posts 1 min 46sdwell time per user
174,000likes / retweets
147,000blipps
5 Seconds of Summer Album LaunchSee it come to life.
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