5 REASONS YOURLEGAL BLOGISN'T DRIVINGLEADSCAPTERRA'SLEGAL SOFTWARE BLOG
HAVE YOU BEEN DILIGENTLYBLOGGING FOR MONTHS (OR YEARS)AND NOT SEEING RESULTS?ORARE YOU CONSIDERING CREATING ABLOG TO DRIVE LEADS AND DON’TKNOW WHERE TO START?
COMMON REASONSYOUR LEGAL BLOG ISN'T DRIVING LEADS
IT'S NOT HELPFUL IT'S NOT TRUSTWORTHY IT'S CONFUSING
#NOHELPThe primary purpose of your legal blog is to get
leads for clients for your legal services, right?
Wrong.
The primary purpose of your legal blog is to help
your ideal client.
REASON 1
#NOTRUSTEveryone has to build a certain amount of trust
before anyone will make a move.
Why should someone trust legal advice from a
lawyer they’ve never heard of?
Put trust indicators on your blog like awards,
client testimonials, or case studies.
REASON 2
#CONFUSEDI’m going to just assume you already have great
content on your blog. Each post is targeted
toward helping your ideal client make good legal
decisions.
But that’s not even close to enough.
“A piece of content without a call to action is like
walking into a store where none of the
merchandise is for sale,” writes Diona Kidd for
Hubspot.
REASON 3
REASON 4The blog killer. The ultimate lead
let-down.
REASON 5
Want the othertwo reasons?
CHECK OUT CAPTERRA'S
@CAPTERRALEGAL
LEGAL SOFTWARE BLOGWritten by Cathy Reisenwitz