5 Reasons You Need To Use Bing Advertising in 2015

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&HOSTED BY:

REASONS YOU NEED TO USE

BING ADVERTISING IN 20155

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Presenters

• John Gagnon

– Bing Ads Evangelist

– Hero Conf Speaker

– @jmgagnon

• Matt Umbro

– Senior Account Manager, Community at Hanapin Marketing

– Blogger on PPC Hero

– Hero Conf Speaker

– @matt_umbro

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Join the conversation

• Include the hashtag #thinkppc in your Twitter tweets.

Or use the webinar question box to send us questions.

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Live Poll Question #1

How long have you been in PPC?

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A. Less than 1 year

B. 1-3 years

C. 3-5 years

D. 5+ years

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Live Poll Question #2

How do you manage your account(s)?

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a) I manage it myself.

b) I’m part of a team that manages it.

c) I outsource my account management.

d) I’m rethinking how my account is managed.

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Conquer the competition

Keep your friends

close and your

enemies closer.

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Study: Brand-term bidding

Bing Ads researchers asked the

question: To bid or not to bid?

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Methodology of the study

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Brand-term bidding + SEO

More clicks!

Organic only

56%

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32% more clicks with paid + organic

Organic only

56%88%

32% gain

Paid in ML1 + organic

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But do we cannibalize SEO?

Organic only

56%38%

Paid in ML1 + organic

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But in general, many more clicks.

Organic only

56%38%

Paid in ML1 + organic

50%32% gain

18%

overlap

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Give fewer clicks to competitors

Organic only

56%38%

Paid in ML1 + organic

50%

Competitor’s share: 7% Ad click yield: 4%

Organic click yield: 3%

Ad click yield: 10%

Organic click yield: 8%

Competitor’s share: 24%

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Navigational brand terms vs. search intent brand terms

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Brand-term bidding has huge benefits

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The debate continues

Get the complete white

paper at

Slideshare.net/bingads

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Bing audience: Not googlers

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Exclusive audience is strong across verticals

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ssific

ations.

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Average CPC is lower on the Yahoo Bing Network

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The New UI

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The New UI

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The New UI

Only view enabled campaigns Customize your columns

Set filters

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The New UI

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The New UI

More reasons why the new UI is great!

● Encompasses more information

● Includes more preloaded timeframes

● More succinct tab structure

● Includes columns

● Easier to view alerts

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Live Poll Question #3

Why aren’t you currently using Bing?

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a) I don’t have the budget for it

b) I don’t believe the traffic is relevant

c) The interface is hard to use

d) ?

e) I do use Bing!

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Universal Event Tracking

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Universal Event Tracking

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Universal Event Tracking

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Universal Event Tracking

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Campaign Planner

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Campaign Planner

View Search Volume Trends by Vertical and Keyword

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Campaign Planner

Search Volume Trends

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Campaign Planner

Search Volume Trends

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Campaign Planner

Search Volume Trends

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Campaign Planner

Search Volume Trends

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Campaign Planner

Competition Insight

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Bing Ads Intelligence

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Demographic

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Live Q&A Time!

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Have more questions?

Thank you for attending our webinar! #thinkppc

• Contact us Directly:

» Hanapin Feedback: [email protected]

Bing Ads Feedback: [email protected]