Whitepaper: 5 Reasons Not to Build Your Own BDR www.datto.com 5 Reasons to Buy–Not Build Backup and Business Continuity for Your SMB Customers SMBs depend on IT every minute of every day to serve customers and make money. So if they experience a major ,7 RXWDJH WKHLU ƓQDQFLDO ORVVHV FDQ EH VLJQLƓFDQW 7KH\ FDQ HYHQ JR RXW RI EXVLQHVV 7KDWōV ZK\ 60% EXVLQHVV FRQWLQXLW\ LV D JUHDW PDUNHW IRU 063V %XW VKRXOG 063V EXLOG WKHLU RZQ EXVLQHVV FRQWLQXLW\ HQYLURQPHQWV" 2U VKRXOG WKH\ OHYHUDJH WKH RIIHULQJ RI D WUXVWZRUWK\ YHQGRU SDUWQHU" +HUH DUH ƓYH NH\ IDFWRUV HYHU\ 063 VKRXOG FRQVLGHU ZKHQ PDNLQJ WKLV FUXFLDO FKRLFH Decision Factor #1: Infrastructure Economics 7KHUH DUH EDVLFDOO\ WKUHH ZD\V DQ 063 FDQ JR DERXW EXLOGLQJ WKH LQIUDVWUXFWXUH QHFHVVDU\ WR VHOO DQG GHOLYHU EXVLQHVV FRQWLQXLW\ VHUYLFHV WR 60%V 1) Build an on-premise or co-lo cloud ZLWK WKH UHTXLVLWH VHUYHU VWRUDJH DQG QHWZRUN FDSDFLW\ŋDORQJ ZLWK WKH VRIWZDUH QHFHVVDU\ IRU PDQDJLQJ EDFNXS LPDJHV DQG DXWRPDWLQJ UHFRYHU\ DV UHTXLUHG 7KLV LV D KLJKO\ FDSLWDOLQWHQVLYH XQGHUWDNLQJ WKDW VDSV WKH 063ōV FDVK DQG FUHGLW UHVHUYHV XQWLO DW VRPH SRLQW LW UHFRXSV LWV LQLWLDO LQYHVWPHQW 7KHQ DQG RQO\ WKHQ GRHV WKH 063 EHJLQ WR UHDS DQ\ SURƓW 7KLV DSSURDFK DOVR ODFNV HFRQRPLHV RI VFDOH ZKLFK GULYHV WKH FRVW EDVLV RI WKH VROXWLRQ XS 063V WKDW DGRSW WKLV DSSURDFK PXVW WKHUHIRUH HLWKHU DFFHSW UD]RUWKLQ PDUJLQV RU SULFH WKHLU VROXWLRQV QRQFRPSHWLWLYHO\
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5 Reasons to Buy–Not Build€¦ · Whitepaper: 5 Reasons Not to Build Your Own BDR 5 Reasons to Buy–Not Build Backup and Business Continuity for Your SMB Customers SMBs depend
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Whitepaper: 5 Reasons Not to Build Your Own BDR
www.datto.com
5 Reasons to Buy–Not BuildBackup and Business Continuity for Your SMB Customers
SMBs depend on IT every minute of every day to serve customers and make money. So if they experience a major ,7�RXWDJH��WKHLU�ƓQDQFLDO�ORVVHV�FDQ�EH�VLJQLƓFDQW���7KH\�FDQ�HYHQ�JR�RXW�RI�EXVLQHVV��7KDWōV�ZK\�60%�EXVLQHVV�FRQWLQXLW\�LV�D�JUHDW�PDUNHW�IRU�063V��%XW�VKRXOG�063V�EXLOG�WKHLU�RZQ�EXVLQHVV�FRQWLQXLW\�HQYLURQPHQWV"��2U�VKRXOG�WKH\�OHYHUDJH�WKH�RIIHULQJ�RI�D�WUXVWZRUWK\�YHQGRU�SDUWQHU"
1) Build an on-premise or co-lo cloud�ZLWK�WKH�UHTXLVLWH�VHUYHU��VWRUDJH�DQG�QHWZRUN�FDSDFLW\ŋDORQJ�ZLWK�WKH�VRIWZDUH�QHFHVVDU\�IRU�PDQDJLQJ�EDFNXS�LPDJHV�DQG�DXWRPDWLQJ�UHFRYHU\�DV�UHTXLUHG���7KLV�LV�D�KLJKO\�FDSLWDO�LQWHQVLYH�XQGHUWDNLQJ�WKDW�VDSV�WKH�063ōV�FDVK�DQG�FUHGLW�UHVHUYHV�XQWLO�DW�VRPH�SRLQW�LW�UHFRXSV�LWV�LQLWLDO�LQYHVWPHQW���7KHQ�DQG�RQO\�WKHQ�GRHV�WKH�063�EHJLQ�WR�UHDS�DQ\�SURƓW�
2) Leverage an IaaS or PaaS offering for safeguarding customer data. 063V�FDQ�SLJJ\EDFN�RQ�D�FORXG�SURYLGHUōV�LQIUDVWUXFWXUH�LQ�RUGHU�WR�DFKLHYH�EHWWHU�HFRQRPLHV�RI�VFDOH�DQG�DYRLG�FDSLWDO�LQYHVWPHQW���+RZHYHU��WKH\�VWLOO�IDFH�WKH�FDSLWDO�FRVW�RI�VRIWZDUH�DQG�FRQƓJXUDWLRQ���$QG�WKHLU�FRVW�EDVLV�PD\�QRW�GURS�DV�ORZ�DV�WKH\�PLJKW�KRSH��EHFDXVH�WKHLU�EDFNXS�HQYLURQPHQW�ZLOO�UHTXLUH�D�YDULHW\�RI�IHDWXUHV�WKDW�,DD6�3DD6�YHQGRUV�RIWHQ�FKDUJH�H[WUD�IRUŋVXFK�DV�KLJK�IUHTXHQF\�GDWD�PLUURULQJ��KLJK�EDQGZLGWK�RQ�GHPDQG�IRU�IDVW�GDWDEDVH�DQG�VHUYHU�image restores, etc.
3) Sell a true turnkey business continuity service.�%\�SDUWQHULQJ�ZLWK�D�GHGLFDWHG�FKDQQHO�RQO\�VHUYLFH�SURYLGHU�OLNH�'DWWR��063V�FDQ�DYRLG�FDSLWDO�FRVWV�DQG�DFKLHYH�RSWLPXP�HFRQRPLHV�RI�VFDOHŋZLWK�QR�KLGGHQ�RU�H[WUD�FKDUJHV�IRU�WKH�NLQG�RI�LQIUDVWUXFWXUH�HVVHQWLDO�IRU�SURWHFWLQJ�WKH�LQWHUHVWV�RI�WKHLU�60%�FOLHQWHOH�
-XVW�DV�LPSRUWDQW�LQ�WKH�SDUWLFXODU�FDVH�RI�'DWWR�LV�WKDW�costs are based RQ�SUH�GHƓQHG�UHWHQWLRQ�WLPHV��UDWKHU�WKDQ�GDWD�YROXPH ���7KLV�DOORZV�063V�WR�PDLQWDLQ�WKHLU�PDUJLQV�RQ�UHFXUULQJ�PRQWKO\�UHYHQXH�ZKLOH�DW�WKH�VDPH�WLPH�RIIHULQJ�FXVWRPHUV�FRPSOHWHO\�SUHGLFWDEOH�SULFLQJ���7KLV�SUHGLFWDEOH�SULFLQJ�LV�D�SRZHUIXO�FRPSHWLWLYH�GLIIHUHQWLDWRU�WKDW�HQDEOHV�063V�WR�FORVH�PRUH�GHDOV�DQG�PDLQWDLQ�EHWWHU�ORQJ�WHUP�customer trust.
• Rigorously maintain infrastructure health. MSPs must maintain their 60%�EXVLQHVV�FRQWLQXLW\�HQYLURQPHQWV�WR�PXFK�KLJKHU�VWDQGDUGV�WKDQ�RWKHU�KRVWHG�VHUYLFHV�VXFK�DV�&50�RU�6KDUH3RLQW���'RZQWLPH�RU�XQGHU�SHUIRUPDQFH�IRU�WKRVH�RWKHU�VHUYLFHV�FDQ�DOVR�EH�SUREOHPDWLF���%XW�WKH�IDLOXUH�RI�D�EXVLQHVV�FRQWLQXLW\�HQYLURQPHQW�FDQ�KDYH�H[LVWHQWLDO�FRQVHTXHQFHV�IRU�FXVWRPHUV�
• Constantly monitor and project highly dynamic capacity
requirements—and continually align infrastructure build-outs with
those requirements.��,QGLYLGXDO�60%ōV�EDFNXS�QHHGV�DUH�QRWRULRXVO\�GLIƓFXOW�WR�SUHGLFW��JLYHQ�KRZ�D�VLQJOH�QHZ�DSS�RU�EXVLQHVV�LQLWLDWLYH�FDQ�GULYH�VXGGHQ��VLJQLƓFDQW�FKDQJH�LQ�FRQVXPSWLRQ���$GGHG�WR�WKLV�FKDOOHQJH�LV�WKH�IDFW�WKDW�063V�DUH��KRSHIXOO\��DGGLQJ�QHZ�FXVWRPHUV�DOO�WKH�WLPH���7KLV�FRPELQDWLRQ�RI�XQSUHGLFWDEOH�FRQVXPSWLRQ�E\�DQ�XQSUHGLFWDEOH�QXPEHU�RI�FXVWRPHUV�FDQ�PDNH�FDSDFLW\�PDQDJHPHQW�D�IXOO�WLPH�KHDGDFKH�
• Constantly monitor backups for integrity and recoverability. No 063�FDQ�OHJLWLPDWHO\�FODLP�WR�RIIHU�D�EXVLQHVV�FRQWLQXLW\�VHUYLFH�ZLWKRXW�GLOLJHQWO\�PRQLWRULQJ�WKH�LQWHJULW\�DQG�UHFRYHUDELOLW\�RI�FXVWRPHU�EDFNXSV���:LWKRXW�WKLV�NLQG�RI�PRQLWRULQJ��FXVWRPHUV�DUH�FRPSOHWHO\�H[SRVLQJ�WR�WKH�ULVN�RI�UHFRYHU\�IDLOXUH���7KLV�NLQG�RI�PRQLWRULQJ�FDQ�SXW�D�UHDO�VWUDLQ�RQ�DQ�063ōV�OLPLWHG�VWDII�UHVRXUFHVŋEXW�LW�LV�DQ�DEVROXWH�RSHUDWLRQDO�UHTXLUHPHQW�EXW�WUXH�EXVLQHVV�continuity.
• Accurately and auditably manage utilization, billing and P/L
• Datto’s state-of-the-art data centers on both coastsŋZKLFK�SURYLGH�IXOO�PLUURULQJ�RI�FXVWRPHU�GDWD��XQPDWFKHG�HFRQRPLHV�RI�VFDOH�DQG�FRPSOLDQFH�ZLWK�DOO�UHOHYDQW�GDWD�VHFXULW\�VWDQGDUGV��VHH�VLGHEDU�