4 Updang your Buyer Personas Creang detailed profiles of your buyers is key, but how do you start? Here are four steps to get you started. 1. ASK YOUR CUSTOMERS! Go ahead and conduct Interviews directly with them. 2. RALLY THE TROOPS Gain insights from your team. They’re on the frontlines with the customer at every stage. 4. LAST BUT CERTAINLY NOT LEAST: CLEAN UP & SEGMENT THAT DATA! Then construct your database from there and get to segmenng your customers! Five quick ps to get your in check. 1 Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo). Nurtured leads make 47% larger purchases than non-nurtured leads (The Annuitas Group). 3 Making content meaningful A clever tagline and prey design don’t go as far as they used to. So what does snag your potenal buyers’ aenon? Geng your markeng strategy back on track isn’t always easy, but following these simple ps will definitely push you in the right direcon. To increase the quality of your leads and the awareness of your brand, make sure you have a good nurture strategy intact. This is a “do or die” pracce that comes in all shapes and sizes, and helps posion content and soluon offers to your lead base. 2 Be on the money with your lead scoring These three items will provide a crystal-clear picture of key buyer movaons and decisions at every stage of the funnel. ADOPT. MEASURE. MONITOR. Which campaigns had the most interest and conversion to revenue? How are your content efforts being aributed via channels like social, web traffic, etc...? Warm up those leads that are just chillin’ Markeng Strategy When one of your campaigns doesn’t go exactly as planned, it’s me to put that thinking cap on and try a new one. By implemenng these uber simple markeng strategies, you can clear up some pialls of your failed campaigns and head toward a beer markeng future. 3. CREATE BUYER PROFILES Write a brief biography for each persona to really understand them. BOLD BRUCE Decision Maker | Budget over 20k 5 And make sure it’s relevant to everyone; your buyers, your prospects, your team, your industry. KEEP A TREASURE CHEST OF IDEAS. They’re the currency of the content marketer. MAKE IT PERSONAL. The more your campaigns resonate on an individual level, the higher your conversion rates CHASE DOWN YOUR INSPIRATION. Use Pinterest or follow a rockstar content marketer as your muse! RINSE & REPEAT. Reuse your content by creang a blog out of your ebook. It was great the first me so keep it rolling! Create content that is [ wait for it ] RELEVANT! Want more bite sized best pracces? VISIT LEADMD MARKETPLACE Behavioral Firmographics Psychographics @myleadmd leadmd.com [email protected] 877.775.3236 LEADMD BEST PRACTICES SERIES You NEED to determine how your going to gage success of your markeng campaigns. Here are three metrics you should be begin measuring right away. Define your metrics Aribuon What to ask? What did it take to actually aquire this lead andwhat was the cost of that? What to ask? Aribuon is the process of idenfying influences that contribute in some manner to moving the buyer along their journey, and then assigning a weight to each of these interacons. What to ask? Conversion Conversion is the term used to describe the act of awareness to a paying customer, or lead to a contact. Acquision Acquision is the process of building enough trust with a buyer where they feel comfortable enough to take that first step. They've taken that all important step of providing your their informaon.