#unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion
5 P's Approach to Copywriting for Conversion with Brian Clark
May 08, 2015
There's an old-school copywriting formula based on 4 'P's - promise, picture, proof, and push. Great.. but there's something missing, and it's the most important element of all when it comes to high-performing landing page copy.
Join guest Brian Clark, Founder & CEO of Copyblogger, and host Ryan Engley, Dir. of Customer Success at Unbounce for a presentation that will walk you through all 5 'P's and explain why each is critical to crushing your conversion rates.
You'll learn:
- What the critical 5th 'P' is and why it makes the difference between "okay" copy and blow-out brilliant copy.
- The most important thing your copy must do to be successful.
- A proven process for taking you from headline to call to action without pulling your hair out.
Join guest Brian Clark, Founder & CEO of Copyblogger, and host Ryan Engley, Dir. of Customer Success at Unbounce for a presentation that will walk you through all 5 'P's and explain why each is critical to crushing your conversion rates.
You'll learn:
- What the critical 5th 'P' is and why it makes the difference between "okay" copy and blow-out brilliant copy.
- The most important thing your copy must do to be successful.
- A proven process for taking you from headline to call to action without pulling your hair out.
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Transcript
#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
Brian Clark Founder & CEO Copyblogger
Thank you for joining us!We’ll be starting in just a few minutes
#unwebinar @unbounce @brianclark!!
Ryan Engley Unbounce Director of
Customer Success
5 P’s of Copywriting for Conversion
#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
Recording and slides will be emailed by the end of the week
#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
try.unbounce.com/with-the-5-ps/
#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
See how Unbounce can help you quickly build and publish targeted landing pages (without having to code)
Stick around afterwards
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5 P's of Copywriting for Conversion
#unwebinar @unbounce @brianclark
Ryan Engley Unbounce Director of Customer Success
@ryan_engleyJOIN OUR
CHAT!ON
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5 P's of Copywriting for Conversion
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JOIN OUR CHAT!
ON TWITTER
Brian Clark Founder & CEO Copyblogger !
@brianclark
#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
#unwebinar @unbounce @brianclark
5 P’s of Copywriting for Conversion
#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
Start with the prospect
#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
What’s your prospect’s world view?
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5 P's of Copywriting for Conversion
The Original 4 Ps Promise, Picture, Proof, Push
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#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
The first P should be the Premise
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#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
Crafting your premise
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#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
Unpredictable
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5 P's of Copywriting for Conversion
Simple
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5 P's of Copywriting for Conversion
Tangible
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5 P's of Copywriting for Conversion
Credible
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#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
Now, write your copy with the 5 P approach
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#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
Premise
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#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
Promise
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#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
Picture
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#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
Proof
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#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
Push
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#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
#unwebinar @unbounce @brianclark
http://my.copyblogger.com/free-membership/
#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
try.unbounce.com/with-the-5-ps/
#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
Why use Unbounce to build your landing pages?
#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
Increase your conversion rates with targeted pages & A/B testing
You’ll get better results from your campaigns
#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
Quit waiting weeks for your developers
Building pages with Unbounce is fast
#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
Build, publish and optimize without having to wait for developers or designers
You maintain control of your campaigns
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