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9% OTHER
7% DON’T KNOW/ NOT APPLICABLE
10% OFFER A MOBILE PROGRAM TO PUSH DEALS TO MOBILE DEVICE USERSNEARBY OUR PROPERTY
14% OFFER A BRANDED APP FOR TABLETS (E.G., iPAD)
20% OFFER A BRANDED APP FOR SMARTPHONE (E.G., iPHONE, ANDROID, ETC.)
22% MAKE SPECIAL OFFERS AVAILABLE TO MOBILE USERS
64% ALLOW GUESTS TO BOOK ROOMS VIA WEBSITE ON A MOBILE DEVICE
52% HAVE A MOBILE FRIENDLY WEBSITE (E.G., EASY TO NAVIGATE USING A MOBILE DEVICE
WAYS IN WHICH ACCOMMODATION BUSINESSES WORLDWIDE USE MOBILE TO ENGAGE WITH CONSUMERS, JAN 2013
MOBILITY IN GUEST STAY CYCLE
IN-STAYPRE-STAY
POST-STAY
Research & ReservationTrip PlannersMobile PaymentsPersonalized RecommendationsMobile Check-ins
Mobile Key Entry
Mobile Guest Servicing
Mobile Concierge
Location-based Services
Dining- Tableside Ordering & Payment
Mobile Payments & Check-out
Customer FeedbackMobile Loyalty Programs
ELEMENTS OF APP SATISFACTION
APP INFORMATION
APP FUNCTIONALITY
APP PERFORMANCE
What it measures? Priority Rankings
How well does the
information on the app
provide answers to
user queries?
How convenient it is for
users to access various
features of the app?
How fast do the pages
load without receiving
error messages?
Performance is a top priority
for 11% companies.
For 20% of companies, app
functionality is a top priority
for improvement.
72% of companies consider
information to be a top priority
in their apps.
5MOBILE SOLUTIONSFOR THE HOSPITALITY INDUSTRY
1 MOBILE GUEST SERVICING
Redefine the guest experience.
2MOBILE HOUSEKEEPING SOLUTIONSEnable your staff to quickly respond to guest needs.
3 MOBILE CONCIERGE SOLUTIONS
Address guest request. Right there.
4MOBILE RESTAURANT SOLUTIONS
Delight your guests.
5 MOBILE LOYALTY SOLUTIONS
Drive guest loyalty.
❖ Mobility in Hospitality
❖ 5 Must have Mobile Solutions ❖ Mobility Benefits
❖ How to implement Mobility
DELIGHT GUESTS, BOOST PRODUCTIVITY & IMPROVE PROFITABILITY
Download your free copy of our latest eBook on Mobility in Hospitality to discover:
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