5 levels of value delivery

VALUE High Value Brand

Dallas McMillanBrand Strategist

Dallas McMillan is a Brand Strategist and Marketing Consultant specialising in Selling High Value Professional Services

5 Levels of Value Delivery


Learn how to create, communicate and deliver value throughout your customer’s buying process



The way your best clients discover, choose and buy your most valuable products and services has changed



5 Levels of Value DeliveryClients are searching for, socially talking about, sharing and shopping for solutions to their problem

Before they call you

Search

Social

Sharing

Shopping

Solving

Their Problem


You need to build a relationship, trust, and a business case before they will buy

5 Levels of Value DeliveryKnow

Like

Trust

Try

Buy

Your PromiseWhat you are saying


And you needto create, communicate and deliver value throughout their buying journey


Like

Trust

Try

Buy

Your PromiseWhat they are buying


The contextand type of information youshare evolves through their buying journey.But your promise is


Like

Trust

Try

Buy

Your PromiseConstant & Congruent


Your Promise

KnowInformationLevel 1: Search


Your Promise

Know

Like

Information

Inspiration

Level 2: Social


Your Promise

Know

Like

Trust

Information

Inspiration

Education

Level 3: Sharing


Your Promise

Know

Like

Trust

Try

Information

Inspiration

Education

Implementation

Level 4: Shopping


Your Promise

Know

Like

Trust

Try

Buy

Information

Inspiration

Education

Implementation

Transformation

Level 5: Solving


Your Promise

Know

Like

Trust

Try

Buy

Information

Inspiration

Education

Implementation

Transformation


Receive