5 Keys to Generating Leads on Your Website

Power Marketing Today5 Keys to Generating Leads Online

POWER MARKETING INTERNATIONAL

The World is Experiencing a Seismic ShiftIs Your Business Adapting?

• 311 million US population

• 164 million adult internet users – over ¾ of all adults

• More and more of what we formerly did offline, we now do online …

The Shift from Outbound to Inbound Marketing From interruption-based to earned media

• Barriers to advertising interruptions have increased– TiVo, internet TV (Hulu), search engines, Facebook, Netflix, mobile devices– We decide when to seek information, and what information to allow to reach us

• Earned media are gaining an increasing portion of our time

• 61% of marketers will invest more in earned media in 2011 (Answerlab, Feb. 2011) …

KEY #1 > Search Engine Optimization (SEO)

• 88 billion Google searches per month worldwide

• 70% of clicked search engine links are organic, not paid

• 46% of searches are for products or services

• 75% of people never scroll past page 1

BOTTOM LINE: If your business is not ranking well for the words that describe your products & services, then you’re not getting found online! …

KEY #2 > Targeted Blogging

• Blogging is the foundation for building relevant content at the keyword level• B2C companies who blog generate 88% more leads than those who don’t• B2B companies who blog generate 67% more leads• 2/3 of marketers say their blog is “critical” or “important” to their business …

KEY #3 > Social Media

• Nearly 2/3 of Internet users regularly use a social network• 93% of US adult Internet users are on Facebook• Marketers who spent 6+ hours/week engaging and developing social content saw

52% more leads than those who did not• Over 1/3 of marketers say Facebook is “critical” or “important” to their business• Developing a social media strategy is critical to achieving social media results …

KEY #4 > Automated Lead Generation

• Does your website have a call-to-action that links to a great offer?

• Online offers work best when they educate your prospects, helping them gain knowledge about what they need

• Map offers to different stages of the sales process so leads can be nurtured

accordingly …

KEY #5 > Automated Lead Nurturing

• Lead nurturing: repeatedly engaging someone who has shown interest, keeping your business top-of-mind

• Automated L.N. – automatically sending a relevant series of emails over time to one who has shown interest

• 78% of sales that start with a web inquiry go to the company who responds FIRST

• Nurtured leads generate an average of 20% more sales opportunities vs. non-nurtured leads

Thank You!

POWER MARKETING INTERNATIONALWEB MARKETING | SOCIAL MEDIA MARKETING | WEB DESIGN

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