Larry Bodine Web and Marketing Consultant June 10, 2015 Presented by PILMMA Super Summit
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Larry BodineWeb and Marketing ConsultantJune 10, 2015
Presented by PILMMA Super Summit
Bit.ly/LawBlogGuru
• Editor of The National Trial Lawyers & PersonalInjury.com
• Former Editor in Chief of Lawyers.com.
• 15 years of experience as business development trainer.
• Former litigator.
Bit.ly/LawBlogGuru [email protected]
Today’s Presenter:
These slides will be available after the program
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1. How to gather better intel on your website visitors.
2. The value added element you must have on your website to capture more leads.
3. The “killer app” – the most effective online marketing approach.
4. A powerful visual tool that your law firm should start using right now.
5. Giving your visitors a moving experience.
Techniques to Get Clients Online
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Internet is #1 way consumers search for lawyers
May 2014
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Gather better intel on your website visitors
OLD: An electronic brochure - branding materials
Marketing Automation System Identify website visitors by name
Know what pages each person visits
Compile data into person’s profile in your CRM system
Generate a hotlist of high-value prospects
Automatically send target follow-up messages
NEW: A Lead-Generating Website – proactive BD tool
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Gather better intel on your website visitors
Visitor identification:
Click on link in email or complete a web form:
• Marketing automation system drops a cookie on their computer
• Tracks everything the person does.
• Connects their actions with their name.
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Gather better intel on your website visitors
System scores the lead
Good prospect:
• Reads many articles
• Views bios
• Completes a web form
• Signs up for an event
• Returns twice that week
Automated follow-up – based on their actions on the web site, e.g., new articles that relate to a downloaded e-book
Info gained
on website
Contact’s record
of visitor
Marketing automation system connects:
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How to gather better intel on your website visitors
How to Follow-up Effectively:
• Invite person to upcoming event
• Attorneys connect with person on LinkedIn or Facebook
• Send a personal email thanking her for downloading the whitepaper
• Seek her out at the next conference or meeting they go to
• Call and have a conversation with the person.
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Gather better intel on your website visitors
Source:Business-Software.comhttp://bit.ly/1Qvduey
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Elements get your visitors to do what you want them to do.
• Register for a free educational program
• Attend a webinar
• Sign up for your newsletter
• Download a whitepaper
• Call or email the firm to get something free
Also presents the opportunity to generate leads & close sales.
Elements that add value
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Elements that add value
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Elements that add value
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Elements that add value
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• 11-15 blog posts per month generated almost 2X as many leads
• 11-15 or more blog posts per month have 3X more traffic
Blogging is the “killer app”
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FrequentBlogPosts
» The more you blog, the more clients you get –Hubspot 2012
» Updated 2-3 times per week
» Best length: 300 –400 words
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FrequentBlogPosts
» The more you blog, the more clients you get –Hubspot 2012
» Updated 2-3 times per week
» Best length: 300 –400 words
Bit.ly/LawBlogGuru
My Blog: LawLytics
• Alternative to WordPress
• Responsive design – mobile friendly
• Founded by lawyers, for lawyers
• Built-in SEO
• Lots of support & education
• See my review: http://bit.ly/LarryReview
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Infographics: a Powerful Visual Tool
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Infographics: a Powerful Visual Tool
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Infographics: a Powerful Visual Tool
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Infographics: a Powerful Visual Tool
http://chicagodogbiteinjurylawyers.com
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Videos: A Moving Experience
• 62% of Google search results include video. - Source: Marketingland
• Video is 50 times more likely to appear in organic search results in Google than plain text results. - Source: Forrester Research
• Video search results have a 41% higher click-through than plain text results. - Source: aimClear
• People stay 2 minutes longer on your site if you have video. - Source: Comscore
• Posts with videos attract 3 times more inbound links than plain text posts. - Source: Moz
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Videos: A Moving Experience
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Videos: A Moving Experience
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Videos: A Moving Experience
278,984 viewsAttorney, Michael C. Blickensderfer
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• LocalLawyerGuide.com – 34 studios nationwide. 100 attorneys have recorded 600+ videos
• $4,000 for:
– 9 HD Videos
– Custom Intro/Outro
– On-site director
– Teleprompter Included
– Personal attention
• Special PILMMA discount: $1,800 www.locallawyerguide.com/legal-marketing
– Use code PILMMA2015
Video Production for Attorneys
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Get a free Content Evaluation
• Not getting any engagement with visitors?
• Getting the wrong traffic?
• Visitors not turning into clients?
Are you Blogging
MORE…andEnjoying it
LESS?
Bit.ly/LawBlogGuru [email protected]
Bit.ly/LawBlogGuru
1. How to gather better intel on your website visitors.
2. The value added element you must have on your website to capture more leads.
3. The “killer app” – the most effective online marketing approach.
4. A powerful visual tool that your law firm should start using right now.
5. Giving your visitors a moving experience.
Techniques to Get Clients Online
PILMMA’s Legal Marketing & Management Super Summit: July 16th – 18th Fort Worth, TX
In 35 Days, the most important opportunity of
the year for your law firm starts.
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