5 easy steps to creating a successful Native Advertising Campaign

5 Easy Steps to Creating a Successful

NATIVE ADVERTISING CAMPAIGN

of publishers reported the use ofnative advertising on their sites

of surveyed marketers planned to boosttheir brands through native ads81%

Native Ads will soon represent

4,57 Billions in 201740% of total social media adspending

SOME DATA

FIND THE INFLUENCERS OF YOUR INDUSTRY

Define your ideal influencerSelect influencers by relevance,

context and engagement

Find the influencers by using social mediafiltering tools, like hashtags.

Or use Influencers search engines andcontact platforms such as Reachr.io.

Encourage Influencers to create customcontent with appropriate incentives,ranging from product discounts to

payment for great blogs.

IN 3 STEPS

CALCULATE VALUEAND PRICING

.

Choose theright metrics

.For the theright content

HOW?

Consider indicators like domain authority, thenumber of fans on Facebook, ranking in Alexaand search ranking

1

2

SUPERVISECONTENTCREATION

HOW?

State your goals Clarify the nature of youraudience at the outset

Describe your business

Save time and use an Influencer Content Management platform. Above all, make sure bloggers that they should write blogs in their own

voice, not yours to connect perfectly with the audience.

AMPLIFYEXPOSURE

Broad exposure and expand youraudience on social medias

DON'T REFER ONLY TO INFLUENCERS

Increase audience exposure evenmore with a well-crafted paidsearch strategy.

Spread the message

Use a contentrecommendationplatform (likeOutbrain)

Use smart amplificationstrategies, like introducing articlesthrough SlideShare and postingthem on smaller networks, likeQuora and Tumblr

Of course, Social Media

MESURE RESULTSTrack business and editorial metrics

MESURE YOUR IMPACT

Analyse Editorial metrics (clicks, shares and total

subscriptions and links to yourblog...)

Use Business metrics, such asvisits, Cost per Click (CPC), leads,

Cost per Lead (CPL) and Return onInvestment (ROI)

Don't forget to track links!

SO...

1 2 3 4 5

Find the influencersof your industry

Calculate Valueand Pricing

Supervise ContentCreation

Amplify Exposure Measure Results

If you’re planning a native advertising campaign, we’d love to help!

Thank you

Upfluence Runway SF 1355 market street, San Francisco, CA, 94114,USA

www.upfluence.com Contact: Vivien Garnè[email protected]+33 970 447 443