5 Crucial Social Media Tips for Real Estate Agents Social media has become an exciting tool for those looking to grow their business. It allows you the opportunity to get very personal with your customer and find out their wants and needs! The challenge comes with trying to find the right way to use social media to generate leads and scope out potential buyers. Here you will find some useful tips and tricks for succeeding at social media and generating leads as a real estate agent. 1. Highlight your Neighborhood This is one of the biggest benefits of social media! Social media allows you the opportunity to display the many benefits and landmarks of the neighborhood you are look- ing to sell in. For instance, share images / stories of historic landmarks in the area or highlight different restaurants in town that might interest your followers. You can share showcase fun events that will be happening in town. The opportunities are endless! Be creative! By thinking outside the property you are selling, you can sell your consumer in many different ways! 2. Geo-targeted Advertisements Social media outlets like Facebook allow for you to target your ads to very specific locations which can be a great tool for advertising your listing or simply for developing your brand as a real estate agent. What kind of locations can you target? • State/Province: Allows you target one or multiple states • City: Permits you to target one or multiple cities, with the additional option to choose a radius around the center of the city or cities chosen • ZIP code: Enables you to target Facebook users within one or multiple specific ZIP codes 3. Master all the Tools of Facebook One of the main benefits of using Facebook is having the ability to share images and videos. As a real estate agent, this is a golden ticket to sharing your listing! Another idea for using visuals is running contests on Facebook - ask your followers to vote for their favorite photo from one of your listings. Youtube is another great source for helping you gain prominence on the web and share videos of your listing at the same time. The opportunities are endless! In addition, you also have the ability to share visually appealing content and also publicize events, such as an open house, on Facebook. This will allow you to not only receive the drive by traffic or newspaper referrals, but also gain prospects through social media. Another strategy you can use is contests or giveaways. This is a great way to spark attention in your real estate business!
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5Crucial Social Media Tips for Real Estate Agents
Social media has become an exciting tool for those looking to grow their business. It allows you the opportunity to get very personal with your customer and find out their wants and needs! The challenge comes with trying to find the right way to use social media to generate leads and scope out potential buyers. Here you will find some useful tips and tricks for succeeding at social media and generating leads as a real estate agent.
1.Highlight your Neighborhood This is one of the biggest benefits of social media! Social media allows you the opportunity to display the many benefits and landmarks of the neighborhood you are look-ing to sell in. For instance, share images / stories of historic landmarks in the area or highlight di�erent restaurants in town that might interest your followers. You can share showcase fun events that will be happening in town. The opportunities are endless! Be creative! By thinking outside the property you are selling, you can sell your consumer in many di�erent ways!
2. Geo-targeted AdvertisementsSocial media outlets like Facebook allow for you to target your ads to very specific locations which can be a great tool for advertising your listing or simply for developing your brand as a real estate agent. What kind of locations can you target? • State/Province: Allows you target one or multiple states• City: Permits you to target one or multiple cities, with the additional option to choose a radius around the center of the city or cities chosen• ZIP code: Enables you to target Facebook users within one or multiple specific ZIP codes
3. Master all the Tools of FacebookOne of the main benefits of using Facebook is having the ability to share images and videos. As a real estate agent, this is a golden ticket to sharing your listing! Another idea for using visuals is running contests on Facebook - ask your followers to vote for their favorite photo from one of your listings. Youtube is another great source for helping you gain prominence on the web and share videos of your listing at the same time. The opportunities are endless! In addition, you also have the ability to share visually appealing content and also publicize events, such as an open house, on Facebook. This will allow you to not only receive the drive by tra�c or newspaper referrals, but also gain prospects through social media. Another strategy you can use is contests or giveaways. This is a great way to spark attention in your real estate business!
When the insurance industry changes, WE CHANGE WITH IT.
4.Utilize Twitter/Join the Discussion
5.
Practical actions you can take to improve your presence on Twitter:
Follow the “Golden Rule” of SocialMedia
Master the #hashtag The “hashtag” is the way you join to the conversation: include tags like #openhouse, use location based tags like #Columbus or even something more broad like #realestate. Make sure you are entering yourself into the conversation with your consumer.
Interact with QuestionsAsk your followers how often they do renovations! What is their favorite style of home? Anything that can encourage a reaction and possibly help you develop a lead.
Share Tips and TricksEngage them with tips on moving or on various in-home DIY projects that will fascinate them. This type of post falls more in the category of “personal interests” posts, but can be a great way to create a relationship with your followers.
Share Open House DatesThis seems obvious, but share listings as well as open house dates! This is added publicity to your listing...so take advantage of that!
It’s easy to understand that real estate agents have a lot on their plate on a daily basis; however, you can be e�ective at social media without spending hours in front of a computer. Just follow the Golden Rule: spend atleast 10 minutes daily on social media.
• 3 minutes: scanning for potential leads• 5 minutes: Post an update and engage with your consumer (Like, Comment, Share, Retweet)• 2 minutes: Respond to followers engagement
The beauty of social media is that there is always an opportunity to be creative! Experiment with your page; see what works and what might not be as e�ective. Just keep in mind that you need to be completely in-sync with what your consumer is looking for in order to generate leads. Your social pages can be utilized as an e�ective tool if used properly. Don’t miss out on these free tools to help improve your business! For more ideas check out our Pinterest page for useful graphics and insights!
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