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Beatrix is a New York City based company devoted to making cool,
contemporary stuff for kids. Their products combine a childlike
love of whimsy and imagination with a grown-up sense of modern
design and style. You’ll find their adorable range of original
characters on products made with a focus on simplicity, quality,
and fun. Beatrix aims to design products that kids love and builds
them so that the love lasts.
Beatrix products are sold around the world at hundreds of
high-end boutiques and department stores. The brand has become a
favorite of celebrity parents. David & Victoria Beckham, Halle
Berry, Katie Holmes, Britney Spears, Maggie Gyllenhaal, Meg Ryan,
and Tobey Maguire are just some of the celebrities who have bought
Beatrix products for their children.
Beatrix was founded in 2008 by Claire Theobald and Marcus
Woolcott. Claire is a mother of twins and has masters degrees in
both graphic design and architecture from Yale. Marcus is an award
winning creative director who has worked for advertising agencies
in New York, London, Hong Kong, and Tokyo.
5 CROSBY STREET (6G) NEW YORK, NY 10013 USA PH: 1.212.431.5860
EMAIL: [email protected]
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5 CROSBY STREET (6G) NEW YORK, NY 10013 USA PH: 1.212.431.5860
EMAIL: [email protected]
Meet some of our employees!
Percival. A strictlow-carb diet has kept himlooking young and
trim, but
Percival is actually one of ouroldest employees. He’s been
around since the Cretaceous Period, which was over60 million
years ago. He’s lucky because he’s had lots and lots
of birthday parties. Unfortunately, his parties have become a
logistical nightmare because of the immense number of
candles needed for his cake.
Penelope loves to explore. She’salways off investigating new
cavesand crevices in the reef and comingback with odd little
objects to showeveryone. Our other employeesare amazed by
herability to squeeze througheven the tiniest holes.But as she
explains tothem, she has eight armsand no bones so she’sextremely
flexible.When she’s not outexploring you can findPenelope at the
local gymteaching yoga.
Papar is very fond of gettingher way, in fact she insists onit.
And her demands can bequite specific. She wants hertree to have
blossoms andleaves, but no pointy twigs.She needs to have a
highbranch with a good view,but it mustn’t be toodrafty. She
requiresat least eight hours of sleep,and absolutely must not be
woken up before 5pm (she’s a night owl). If she gets what she
wants, she’s one of our nicest employees, but if she’s denied...out
come the claws!
Alexander. Most robots justwaddle about on mechanical legs
or roll around on caterpillar tracks, butAlexander was built
with rockets so he
can soar through the sky! To be honest though, he hasn’tactually
soared much higher than 3 feet so far (he’s more of a hoverer
really). But he’s just being cautious. Flying takes a lot of
practice. If you do it wrong you can give yourself a pretty nasty
dent. He’ll be rocketing through the clouds soon, but as every-
one is always telling him; you’ve got to hover before you can
fly.
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5 CROSBY STREET (6G) NEW YORK, NY 10013 USA PH: 1.212.431.5860
EMAIL: [email protected]
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5 CROSBY STREET (6G) NEW YORK, NY 10013 USA PH: 1.212.431.5860
EMAIL: [email protected]
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5 CROSBY STREET (6G) NEW YORK, NY 10013 USA PH: 1.212.431.5860
EMAIL: [email protected]
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5 CROSBY STREET (6G) NEW YORK, NY 10013 USA PH: 1.212.431.5860
EMAIL: [email protected]
Maggie Gyllenhaaland her daughter with
Juju the ladybug.
Katie Holmes withSuri’s Anastasia the
piggy backpack.
David & Victoria Beckham with a Svenja the robot lunch
box.
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5 CROSBY STREET (6G) NEW YORK, NY 10013 USA PH: 1.212.431.5860
EMAIL: [email protected]
Liv Tyler and her son with Rory the lion.
SupermodelAlessandra Ambrosioand her daughter withEsther the
rabbit.
Halle Berry and herdaughter with Dieterthe monkey.
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5 CROSBY STREET (6G) NEW YORK, NY 10013 USA PH: 1.212.431.5860
EMAIL: [email protected]
Britney Spears’s sonwith Alister the dinosaur.
Tobey Maguire and his daughter with Esther the rabbit.
Meg Ryan andher daughter with
Yuka the bee.
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5 CROSBY STREET (6G) NEW YORK, NY 10013 USA PH: 1.212.431.5860
EMAIL: [email protected]
See loads more press at www.beatrixny.com/press