5 Caveats for Modern B2B Marketers

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5 Caveats for Modern B2B Technology Marketers

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We believe that there’s never been a more challenging — or rewarding — time to be in the business of marketing and selling technology to businesses. Here’s why.


1 Today’s buyers crave information, not “old-school” interruption.






Now is your chance to start creating useful, timely, engaging content you can be proud of.


2 Good marketing starts with your organization’s thought leadership on the issues that matter most to you and your prospects.






Provoke discussion. Spark some controversy. Become part of the debate.


3 Enough finger-pointing.






It’s up to you to provide sales with the direction they need to close more deals.


4 Customer success is contagious.






Harness the web to tell your story and you will be on the path to becoming a trusted advisor.


5 It’s no longer enough to achieve results.






You need to account for them, measure them— even predict them.

This is your challenge. This is your opportunity. Are you in?


We Are. We’re Yesler, a new B2B marketing agency dedicated to helping technology

companies meet the challenges of today’s buyer-centric marketplace.

We apply an integrated end-to-end framework of services, with key offerings

in content marketing, marketing automation, and marketing analytics.

Are you in? Tell us and share at #YB2BCaveats






5 Caveats for Modern B2B Marketers

Marketing