5 Business Models Gaining Pace And Poaching Space in eCommerce
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5 Business Models Gaining Pace And Poaching Space in eCommerce
The Changing Scenario
• Retail chains revamping their online portals
• Future group sells apparel through Amazon
• Reliance entered e-space through reliancefreshdirect.com
• Offline retailers increasing discounts to battle e-offers
Indian Ecommerce Market
13 bn
76 bn
$0
$10
$20
$30
$40
$50
$60
$70
$80
2015 2021 (Projected)
India's Ecommerce Market (in Billions)
The Latest Trends
1. Surfing on commissions
They receive 2.5% - 5% commission
Paytm and Freecharge are mobile recharge websites
Earns commission from restaurants
Cater to their home delivery needs
Charges 5% to 50% commission
Brings visitors for ecommerce stores
Ease consumer’s online transactions
Transaction Brokers
2. Tasting Success Through Aggregator Model
Provides a digital meeting and transaction place for
buyers and sellers
Market Creators
3. Banking on Omni-Channel Presence
Website + Mobile Site + App + Email, SMS
Marketing + Social Media
Till 2014Physical Stores for buying
and exchanging the products
In 2015
10%
40%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
2015 2020
Increase in retail sales over the next 5 years
2015 2020
Offline Stores Coming Online
Online Stores Coming Offline
4. Riding on Flash Sales
Limited Supply+
Limited Time=
Flash Sales
Indian Ecommerce Flash Sales
5. Rise of Subscription Based Model
Success of Subscription Model
Product Discovery+
Demo+
Utility
Flexibility
Predictable Inventory
Easy Upselling
Steady & Recurring Cash Flow
Deep Customer Relationships
No Price Wars
No Stock Piling
No Wastage
Why Companies love it?
• Create your business centered around the customer
• Create unique and unforeseen experience for the customer
• Innovation is the key
Concluding Notes
Thanks
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