4to18 media pack

themagazineforparents

TAKING THE ANXIETY & TENSION OUT OF REVISION

ARE YOU A HELICOPTER PARENT? WHATDO TEACHERS REALLY THINK OF YOU?

YOUR COMPREHENSIVE GUIDE TO ALL THE REGION’S SCHOOLSPLUS:

DELIVEREDDIRECT TOCAREFULLY CHOSEN

PARENTS

MINIMUM

MAXIMUMimpact

waste

TESTINGTIMES

Your postcode may not just have an effon your healthcare. Where you livemajor differnce when it comes totime.

Geoff Davies, of Manchester Universitand says: “From the age of sevencan have an effect right through to

Where you livemeans a diff

2 14to18 Quarterley

4 18to the magazine for parents

make the mostof your budget

the only free direct distribution magazine for parents ofall school age children in the UK

our quarterly publishing dates are chosen to complement keymarketing times for schools

we use carefully targeted data to ensure bestpossible response to advertisement

distribution reflects target households in circulation area but typically,each edition will be seen by 50k +

quality content and high production values fromteam with national newspaper and magazine experience

essential information for parents on out-of-school activities, with

directory of services and activities to ensure retention and valueto parents not in the market for new school

the only comprehensive and up-to-date directory of ALL schoolspublished on a regular basis

constant refinement of consumer database means a high

proportion of readers are genuine potential sales prospects

database rebuilt for each edition to ensure accuracy of distributionand value to advertiser

flexible packages designed to suit all organisations

complementary editorial space available. inserts available on request

4to18 will also be available online in full atwww.4to18.com along with the only up-to- date,searchable database of schools in your area

quarterly 14to18 3

welcome to 4 to18 index

4to18 is a brand new way to reach your target market and make the most ofyour resources. 4to18 puts education FIRST.

4to18 is a FREE, quarterly, regional, full colour magazine offering all theadvantages of direct marketing in a high quality, content-rich format. It is aunique way for schools and other organisations to reach a sophisticated, affluentcustomer base with minimum waste.

4to18 will be distributed direct to a database of households with children inthe age range nought to 18. In simple terms, the target readership will befamilies with school age children who are in a position to choose from all theoptions when it comes to their children’s education. But it’s much more than that.

4to18 is a directory of all schools in the area, a digest of local and nationaleducation news plus analysis and features presented in an entertaining andinformed manner by a team with many years experience in national magazinesand newspapers.

No two editions of 4to18 will go to the same database. Using censusinformation overlaid with the very latest consumer data and constant datascrubbing means we have the most accurate customer database available. This isrebuilt for each edition to minimise waste and maximise your return.

4to18 will be published four times a year to reflect key marketing periods inthe school calendar. 4to18 offers you a unique opportunity to reach prospectivepupils via their parents. Unlike other publications where schools advertising ismerely another feature in the diary, 4to18 exists to make sure you make the mostout of your marketing spend.

Sixth formers at St Bede’s College, Manchester in the school library www.stbedescollege.co.uk

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If we use yourpictures wealways credityou

4to18 magazine is published by Atticus Media Ltd. All rights reserved. Reproduction in whole or part is strictly prohibited without the permission ofthe publishers. Views expressed in 4to18 magazine are not necessarily those of Atticus Media Ltd. Atticus Media Ltd is a registered company. In-formation and pictures for some articles have been gathered from various sources and these, together with the advertisements are published ingood faith, without responsibility on the part of the publishers or authors for loss occasioned to any person acting or refraining from action , as aresult of any views expressed therein. While every effort is made to ensure accuracy, we cannot take responsibility for publishing errors, howevercaused. Special thanks to the organisations that have provided us with information and photographs

news

features

activities

resources

the directory

editorialadvertisingpublished by Atticus Media Ltd

3 Fairlands RoadSale M33 4AS01457 860 950

5................... News in brief

9................... Testing times

17...................Over the topand over here

23......................Helicopterparents

33...................... Scrappingsummer holidays

27............................. Books

37....................... Comment

39......................... Humour

40............................ Profile

24.............................Tutors

26.........................Summerschemes

26.......................Smiles allsummer long

39.....................Curriculumupdate

39..................SATs Englishsample questions

39...............All the schoolsin your area

4 14to18 quarterly

morning! Waking up in a panic or even arriving late for anexam only makes things more stressful.

Eating� It's important to eat a healthy, balanced diet all the time,but during exam times this is vital. Eating well will helpyour child to focus and do his best. Try to discourage your

Some children sail through exams with very little stress. Infact, some parents wish their children would get morestressed about exams! For others even small tests causereal anxiety.

There are lots of ways to help your child deal with examstress, from practical things like providing healthy foodand helping him to getting organised, to actuallysupporting your child with revision.

This simple rule covers the four things your child willneed to do during exam time:Revise and recapOrganise time and workSleep and restEat healthily

Revising� Revision needs to be active: reading through notes willnot make them stick in your child's memory. Encouragehim to make notes, to highlight key points and words andto go over each topic several times.� At the end of each topic, suggest he makes a short list ofthe main points. These will be useful for a quick revisionsession the night before each exam.� There are plenty of websites which offer revision gamesand activities as well as practice papers with markschemes. Using a variety of techniques will help all theinformation to sink in.� Praise your child when he is working hard. Smallrewards can be a real incentive to work, too.

Getting organised� Work out a revision timetable together early on so thatyour child allows enough time to cover all the topics heneeds to revise. Ticking off each topic as it's done can helprevision seem more manageable.� Make sure your child is setting realistic targets. Trying

RELEASERELEASERELEASERELEASERELEASEPRESSUREPRESSUREPRESSUREPRESSUREPRESSUREPRESSUREthe

How a rose can take some of the stressand anxiety our of revision time

to cram in too much creates stress and preventslearning.� On a calendar, mark exam dates and get athick pen to cross off exam days once they'reover. This will help you both feel that there isan end in sight!� Help your child to organise his clothes, foodand pens the night before each exam. Feelingorganised about the little things will help to cutdown on stress.

Sleep and rest� Encourage your child to get plenty of sleepand to take regular breaks while he's revising.The brain will work better if it's rested.� Trying to cram in last-minute revision thenight before an exam is generally a bad idea. Itwill make your child panic and might evenaffect his performance the following day. It'smuch better to have a relaxing evening thenight before each exam so he can do his best thefollowing day.� Exercise, even a walk to the shops, will helpyour child to concentrate when he gets back towork. It can also help him to sleep better.� Discourage your child from drinking caffeine-rich drinks like tea, coffee and cola in theevening as caffeine can disturb sleep.� Make sure an alarm is set for the next

Don’t burn out on the big daySome children sail through exams withvery little stress. In fact, some parentswish their children would get morestressed about exams! For others evensmall tests cause real anxiety.There are lots of ways to help your

child deal with exam stress, from practi-

cal things like providing healthy food andhelping him to getting organised, to actu-ally supporting your child with revision.This simple rule covers the four things

your child will need to do during examtime like providing healthy food andhelping him to getting organised.

Quarterley 14to18 3

child from eating lots of sugary snacks, as these canactually stop him from concentrating.� If the school allows children to take a drink into theexam, do make sure your child does so. It will help him tostay alert. This is especially true during the long examsyour child will sit as he gets older.� Exam stress can make some children lose their appetites.If this happens, encourage your child to eat light meals orsandwiches.

There are lots of ways to help your child deal with examstress, from practical things like providing healthy food andhelping him to getting organised, to actually supportingyour child with revision.

This simple rule covers the four things your child willneed to do during exam time:

There are lots of ways to help your child deal with examstress, from practical things like providing healthy food andhelping him to getting organised, to actually supportingyour child with revision.

This simple rule covers the four things your child will.

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In-depthfeatures andpracticalguides

famous school reports

books

King Henry's School for Potential Wives

Name of Pupil BOLEYN, AnneAge 8Subject History

Anne is very keen on this subject. She's not as confidenton her dates as she might be, but she certainly knowsher kings. She enjoyed our outing to the Royal Palace. Ihad a lot of trouble dragging her away when the timecame to go home. In the end I had to take her by the earand say 'chop chop' with some force. If the headmasterhad been there, she'd have really got it in the neck. Weare hoping for great things for Anne in the forthcomingexaminations. Her mother was also very good at history,and in this respect Anne is clearly a chip off the oldblock. Just so long as she doesn't lose her head and getcarried away, she should obtain a good grade.

Mr A.X.E. Mann Deputy Head

Duel by David Grossman,translated by Betsy Rosenburg(Bloomsbury, £4.99)Age 11-15yrs

The Marsh Award was established to raise theprofile of books written in languages other thanEnglish. We are poor at exploring such literature,although it is heartening to find Egmont andOrchard publishing strongly in this area. Duel, thisyear's winner, is short, touching and often comic. Ithas a distinctive accent, but this is a distinctivebook. David, volunteering in an old people's home,finds himself in the midst of a long-standing rowbetween two old men. This is a poignant reminder

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magazine forparents

from changes to the curriculum topractical advice on choosing schoolsand tutors or simply getting a handleon what’s going on in your childrens’lives 4to18 aims to give parents agreater insight into the educational

experience

PRACTICAL ADVICE

REVIEWSour reviewers are all working

teachers we will look at the latestbooks and resources available tochildren and parents. we will alsobe working with publishers andbooksellers to offer generous

discounts to readers

NEWS &FEATURES

each edition of 4to18 willfeature a round-up of all the

latest local and nationaleducation news and analysisof what it means to parents

and their children. 4to18 willbe a digest of the best of thenational press and will giveparents an insight into the

issues affecting the teachingprofession. we will also be

seeking comment from a widerange of educationalists and

other experts

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the directoryManchester Grammar SchoolOld Hall Lane, Manchester, M13 0XT0161 224 [email protected] www.mgs.orgIndep Day School, 11 to 18, Boys,1440+ pupils, Non-denom.Manchester

Manchester High School forGirls Grangethorpe Road,Manchester, M14 6HS0161 224 0447www.manchesterhigh.co.ukadministraion@mhsg.manchester.sch.ukIndep Day School, 4 to 18, Girls,910+ pupils Non-denom.Manchester

Cheadle Hulme SchoolClaremont Road, Cheadle Hulme,Cheshire, SK8 6EF0161 4883330www.cheadlehulmeschool.co.ukIndep Day School, 4 to 18Co-educational, 1320+ pupils,Non-denom. Stockport

Stockport GrammarBuxton Road, Stockport, Cheshire,SK2 7AF 0161 [email protected] Day School, 11 to 18,Co-educational, 1000+ pupils,Non-denom Stockport

Bolton School (Boys)Chorley New Road, Bolton,Lancashire, BL1 4PA01204 [email protected] Day School, 8 to 18, Boys,1020+ pupils, Non-denomBolton

Bolton School (Girls)Chorley New Road, BoltonLancashire, BL1 4PB01204 [email protected] Day School, 4 to 18, Girls,1150+ pupils Bolton

Bury Grammar School (Girls)Bridge Road, Bury, Lancashire,BL9 0HH 0161 797 [email protected] Day School, 4 to 18, Girls,1005+ pupils Bury

Bury Grammar (Boys)Tenterden Street, Bury, Lancashire,BL9 0HN 0161 797 [email protected] Day School, 7 to 18, Boys,

Manchester Grammar SchoolOld Hall Lane, Manchester, M13 0XT0161 224 [email protected] www.mgs.orgIndep Day School, 11 to 18, Boys,1440+ pupils, Non-denom.Manchester







Bury Grammar (Boys)Tenterden Street, Bury, Lancashire,BL9 0HN 0161 797 [email protected] Day School, 7 to 18, Boys,750+ pupils Bury
























Bury Grammar (Boys)Tenterden Street, Bury, Lancashire,BL9 0HN 0161 797 [email protected] Day School, 7 to 18, Boys,750+ pupils Bury + pupils Bury

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themagazinefor parents

advertise your school inand stand out from the crowdall our readers are potentialcustomers...how many of yourother media can say that?

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highlight yourschool like this..

contact us atwww. .com

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highlightyour schoollike this..


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Bury Grammar (Boys)Tenterden Street, Bury, Lancashire,BL9 0HN 0161 797 [email protected] Day School, 7 to 18, Boys,
































Bury Grammar (Boys)Tenterden Street, Bury, Lancashire,BL9 0HN 0161 797 [email protected] Day School, 7 to 18, Boys,750+ pupils Bury + pupils Bury

The magazine for parents ofschool-age childrenDistributed exclusively to inter-ested

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Contact us atwww. .com

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highlightyour schoollike this..


4 18to the magazine for parents

who are we?4to18 is published by atticus media ltd, a company with

expertise in marketing for schools and publishing

www.4to18.com

[email protected] 860 950

rate card & technical spec

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forward features

is amagazine for parentsand youropportunity to speakdirectly to them

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is delivereddirect to carefullychosen parents formaximum impact andminimum waste

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additional distributionfamily and sporting events,selected retailers

spring

it’s not too late to find a new school

a night to remember: the school ball

how to get your child into exam mode

teenage health freak. a diet forphysical and mental well-being

the great pocket money debate

the good university guide

summer

get set for September

it’s time to start looking at schoolsfor NEXT year

new school year, new start. get yourkids back on track

surviving summer: a ten step planfor parents

do something different: courses,playschemes and off-beat weekends

autumn

making your fees go further

open events: what to look for

entrance exams: what youneed to know

half term days out for thewhole family

get a head-start in sport

getting teens to helparound the house

winter

entrance exams: apractical guide

the best educationalpresents

settling in to a newschool

finding a tutor foryour child

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