4th Tuesdays Legal Marketing Update (February 2016 Session)
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4th Tuesdays Legal Marketing Update
(February 2016 Session)
Introduction
Victoria Blute
›
Community Manager
Panelists:
›
Attorney & LawLytics CEO Atty & Legal Marketing Legend
Dan Jaffe Larry Bodine
Today’s Session
● Facebook’s new directory● Twitter and your law firm● Livecasting with Periscope● Yahoo’s homepage revamp● Google algorithm news● Voice & mobile search
What We’ll Cover:
Topic: Social Media
Should you care about Facebook’s Professional Services Directory?
Topic: Social Media
Twitter:
A great way to reach your potential clients on the web.
Topic: Social Media
“A picture may be worth a thousand words, but live video can take you someplace and show you around.”
--Periscope
Topic: Content Trends
Yahoo’s new homepage:
● More relevant content● More content, less time● Streamlined experience● Based on latest research
What does this mean for your law firm?
Topic: SEO
Google’s Algorithms:
● Panda Updates● Penguin Updates
Topic: SEO
A year of mobile-only searches:
What Google’s Amit Singhal can tell us about the future of search...
Topic: SEO
Voice Search:
● Google AI whiz replaces Amit Singhal● The latest Amazon Echo commercial
Q & A
Submit questions via the GoToWebinar Control Panel
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