4th Global Congress on Combating Counterfeiting and Piracy Dubai, February 2 - 5, 2008 Raising Awareness on the Full Economic and Social Costs of Counterfeiting and Piracy Marc-Antoine JAMET Chairman – Union des Fabricants (UNIFAB)
4th Global Congress on Combating Counterfeiting and Piracy Dubai, February 2 - 5, 2008 Raising Awareness on the Full Economic and Social Costs of Counterfeiting.
Mar 27, 2015
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4th Global Congress on Combating Counterfeiting and PiracyDubai, February 2 - 5, 2008
Raising Awareness on the Full Economic and Social Costs of Counterfeiting and Piracy
Marc-Antoine JAMETChairman – Union des Fabricants (UNIFAB)
2
The different ways of communication:
1. The organized crime
2. With humor
3. Unemployment
4. A danger to children
5. A threat to sustainable development and fair trade
6. Campaign in the field
7. Risks for health and security
3
1. The organized crime
4
1. The organized crime
Canada - 2006 France – CNAC 2006
« Are you ready to finance the organized crime ? »
5
France - INPI / CNAC / UNIFAB 2004
« The organized crime is relying on you »
1. The organized crime
6
Italy – INDICAM 2004
« Fake product but authentic crime »
1. The organized crime
7
Italy – INDICAM
8
2. With humor
9
Italy - Milan 2005 / 2006
« The real pirate is you »
2. With humor
10
France – Mickey’s Journal / UNIFAB 2005
« Down with counterfeiters »« The authentic and the fake »
2. With humor
11
France - Comité Colbert
2. With humor
12
2. Unemployment
13
3. Unemployment
France – CNAC 2006« Are you ready to let counterfeiting destroy 30.000 jobs ? »
14
3. Unemployment
Canada – 2006
15
4. A danger to children
16Italy - INDICAM / UNIFAB / ROME December 2007« Behind a fake bag there is not a great fashion designer »
4. A danger to children
17
France – UNIFAB 2005« Everyone has a right to have a real Christmas.
Don’t finance the counterfeiters »« UNIFAB against children’s work »
4. A danger to children
18
4. A danger to children
Canada - 2006
19
5. A threat to sustainable development and fair trade
20
France - UNIFAB 2007
« For a durable and shared development »
5. A threat to sustainable development and fair trade
21
France - UNIFAB 2007
« Counterfeiting: Un-natural ! »
5. A threat to sustainable development and fair trade
22
6. Campaign in the field
23
Italy – « The Cube » 2006China - Hong-Kong 2006
6. Campaign in the field
24
Italy – Pisa 2007
« Don’t be fooled »
6. Campaign in the field
25
Italy – Venice 2007
« Piracy and counterfeiting: it is not a good deal for the buyer »
6. Campaign in the field
26
Italy – Florence 2005
6. Campaign in the field
« Anti-counterfeiting campaign 2005 »
27
Italy – Florence 2005
6. Campaign in the field
28
Italy – Venice 2005 / 2006
6. Campaign in the field
29France – UNIFAB summers 2004 / 2005 / 2006 / 2007
UNIFAB annual summer campaigns:
6. Campaign in the field
30
7. Risks for health and security
31
7. Risks for health and security
Italie - Adiconsum« Defend of quality and
security of the products ! »
France – CNAC 2006
« Would you risk a car accident ? »
32
7. Risks for health and security
France – UNIFAB 2007 / 2008
« Do you think they are identical ?They have nothing in common »
33
7. Risks for health and security
World Health Organization - 2006
34
France - CNAC / UNIFAB 2006Television spots
Let’s watch the television spots…
35
16, rue de la Faisanderie 75116 Paris – France
Tel : + 33 1 56 26 14 03 Fax : + 33 1 56 26 14 01
Email : [email protected] : www.unifab.com
36
Advertising Campaign – France 2006
• Auto
• Crime
• Jouets
• Logiciels
• Lunettes
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