4th Annual Nonprofit Boot Camp - Craigslist Proposal SF07.pdfNonprofit Boot Camp 2007 Highlights Showcase your commitment to the future of the nonprofit sector and its emerging talent.

Providing knowledge, resources and visibility to the next generation of nonprofit leaders.

4th Annual Nonprofit Boot Camp San Francisco Bay Area

University of California, Berkeley Saturday, August 18, 2007

INSPIRING THE NEXT GENERATION OF NONPROFIT LEADERS:

Nonprofit Boot Camp

On Saturday, August 18, 2007, Craigslist Foundation will produce its fourth annual San FranciscoBay Area Nonprofit Boot Camp, a unique community effort planned, produced and promoted inpartnership with over 100 organizations. Its focus is simple - to educate, empower and connect thenext generation of nonprofit leaders.

Nonprofit Boot Camp is already one of the most widely anticipated, well-attended and establishednonprofit events in the Bay Area calendar. In 2006, the event attracted a sold-out crowd of over1,900 emerging and established nonprofit leaders and supporters for a day of workshops, keynoteaddresses, one-on-one coaching and professional development, making it the largest nonprofit gatheringin Bay Area history for the second year in a row.

Boot Camp is a hub that attracts the most innovative organizations, ideas and resources. It offerssponsors an unparalleled opportunity to gain visibility with Bay Area nonprofits and social entrepreneursand market to a select audience of community, civic and business leaders.

Join us as a Sponsor and Benefit

• Publicity & Brand Affinity: Craigslist Foundation and craigslist are established, trusted andhigh-profile brands; Nonprofit Boot Camp 2006 enjoyed press coverage and media sponsorshipfrom publications representing 5,000,000+ viewers/readers, including KRON 4 TV, KGORadio, The San Francisco Examiner, Clear Channel Outdoor, Stanford Social InnovationReview, NonProfit Times, Chronicle of Philanthropy, San Francisco Business Times, NonprofitQuarterly and over 100 promotional partners

• Access to an audience of over 2,000 active, energetic and information-hungry decision-makers

• Potential for investment in your products & services (40% of delegates have budgets over $250K; 10% over $1M)

• New connections with motivated leaders entering the nonprofit world for the first time (35% of delegates are new to the sector)

• Alignment with a highly rated event (98% of 2006 Boot Camp attendees would recommend the conference to others)

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Boot Camp is a hub that attracts the most innovative organizations, ideas and resources.

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Boot Camp is a hub that attracts the most innovative organizations, ideas and resources.

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Nonprofit Boot Camp 2007 Highlights

Showcase your commitment to the future of the nonprofit sector and its emerging talent. Held atthe University of California at Berkeley, in partnership with The Haas School of Business’ Nonprofit& Public Management Program and Cal Corps Public Service Center, Boot Camp will feature:

• More than 100 partner organizations, representing virtually every nonprofit management support organization in the San Francisco Bay Area

• Appearances and keynote speeches from leading figures. (Past Boot Camps have featuredVan Jones of Ella Baker Center for Human Rights, San Francisco Mayor Gavin Newsom,Reverend Cecil Williams & Janice Mirkitani of Glide Memorial Church and GrassrootsFundraising Journal’s Kim Klein)

• An Exhibit Hall featuring more than 60 organizations with a focus on providing support tononprofits and social entrepreneurs

• Over 20 seminars, panels and interactive workshops across seven educational tracks, covering key elements of starting and running a nonprofit– from fundraising and board development, to technology and social entrepreneurship

• Ask the Experts, Career Counseling & Executive Coaching provide free one-on-one sessions

• Facilitated Networking and Community Lounge

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About Craigslist FoundationFounded in 2000 by Craig Newmark and others, Craigslist Foundation isa publicly supported, non-endowed 501(c) operating foundation (i.e. nota grantmaking institution). We create community in the nonprofit arenaby “helping people help,” just as craigslist creates community onlinethrough “people helping people”. We support nonprofits by providingfree and low cost educational opportunities to emerging nonprofit leadersand social entrepreneurs, fulfilling our mission of providing knowledge,resources and visibility to the next generation of nonprofit leaders.

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SPONSOR BENEFITS SUMMARY

Presenting Sponsor $35,000

Community Leader

$20,000

Visionary Leader

$10,000

Advocate Leader$5,000

Emerging Leader$1,500

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MARKETING BENEFITS

NONPROFIT BOOT CAMP BENEFITS

Prominent placement of company name and/or logo on:

All TV, radio & print ads/PSAs (As space permits and/or media sponsors allow)

Full page prints ads

1/2 page print ads

Pre- Boot Camp email blasts

eFlyer

Nonprofit Boot Camp home page

Nonprofit Boot Camp city-specific home page

City-specific sponsor page on web site

Flyer/Post Card

Poster

Post- Boot Camp email blast

Media releases

Online postings (As space permits)

Company representative addresses entire audience from main stage

Double exhibit booth in prime location

Exhibit booth

Scholarship fund established for delegates in company name

Boot Camp tickets for company reps

Presenting Sponsor status for Educational Tracks

Consideration of sponsor presentation in one Boot Camp session (No sales pitches)

Ad and company description in program

Boot Camp signage

Company recognized from stage during keynotes, opening and/or closing ceremonies

Handout in registration bags(Eco-friendly)

Photo opportunity with Craig Newmark, Founder of craigslist.org

Database of opt-in registrant emails

PRESENTING SPONSOR* | $ 35,000 *Restricted to three organizations that do not have competing products or services

Presenting Sponsors will benefit from: Prominent placement of company name and/or logo as Presenting Sponsor on

• All TV, radio & print ads/PSAs, as space permits and/or media sponsors allow (5,000,000 views)

• Pre- Boot Camp email blasts to Craigslist Foundation and Community & Promotional Partnerlists (500,000)

• eFlyers sent to Craigslist Foundation, Community, Media & Promotional Partner lists (200,000)

• Craigslist Foundation Nonprofit Boot Camp home page and city-specific Boot Camp main &sponsor pages, with link to company web site

• Flyers/postcards promoting Nonprofit Boot Camp (10,000)

• Posters promoting Nonprofit Boot Camp (1,000)

• Post- Boot Camp email blast to Craigslist Foundation list (12,500)

• All media releases

• Online postings for newsletters, web calendars, etc., as space permits

Nonprofit Boot Camp Benefits • Company representative addresses entire audience from main stage

• A double exhibit space in prime location for company booth

• Boot Camp scholarship fund established for 10 delegates in company name

• 10 Nonprofit Boot Camp tickets for company representatives

• Presenting Sponsor status for two Nonprofit Boot Camp Educational Tracks of company’schoice including placement of sponsor information table in room

• Consideration of sponsor presentation in one Boot Camp session (No sales pitches allowed)

• Opportunity to select and lead Boot Camp lunch discussion forum

• Prominent full-page color advertisement and company description in the Nonprofit Boot Campprogram (2,000)

• Prominent signage at Nonprofit Boot Camp

• Company recognized from stage during all keynotes, opening and closing ceremonies

• Handout in 1,700 registration bags distributed to Boot Camp attendees (Must be eco-friendly)

• Photo opportunity with Craig Newmark, Founder of craigslist.org, and local political leaders

• Database of ~1,200 Boot Camp opt-in registrant emails

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COMMUNITY LEADER SPONSOR | $20,000

Community Leader Sponsors will benefit from: Prominent placement of company name and/or logo as Community Leader Sponsor on

• Half and full-page print ads (1,000,000)



• City-specific Nonprofit Boot Camp main & sponsor pages, with link to company web site





• Online postings for newsletters, web calendars, etc., as space permits

Nonprofit Boot Camp Benefits: • Exhibit space in prime location for company booth

• Boot Camp scholarship fund established for eight delegates in company name

• Eight Nonprofit Boot Camp tickets for company representatives

• Presenting Sponsor status for one Nonprofit Boot Camp Educational Tracks of company’s choice


• Prominent full-page advertisement and company description in the Nonprofit Boot Camp program (2,000)

• Prominent signage at Nonprofit Boot Camp

• Company recognized from stage during all keynotes, opening and closing ceremonies



…it was one of the greatest events I’ve seen for the doers of the world.The execution was flawless from my experience as a participant and Iwalked away with ideas, hope and a charged battery.

“”

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VISIONARY LEADER | $10,000

Visionary Leader Sponsors will benefit from: Excellent placement of company name and/or logo on

• Full-page print ads (500,000)



• City-specific Nonprofit Boot Camp sponsor page, with link to company web site





Nonprofit Boot Camp Benefits: • Exhibit space in excellent location for company booth

• Boot Camp scholarship fund established for six delegates in company name

• Six Nonprofit Boot Camp tickets for company representatives


• Half-page advertisement in good location and company description in the Nonprofit Boot Camp program (2,000)

• Representation on signage at Nonprofit Boot Camp

• Company recognized from stage during a keynote and opening or closing ceremony



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It was like being at a rock concert but the vibewas all about how we are going to make theworld a better place. Sign Me Up!

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ADVOCATE LEADER SPONSOR | $5,000Advocate Leader Sponsors will benefit from: Good placement of company name and/or logo on

• Pre- Boot Camp email blasts to Craigslist Foundation and Community & Promotional Partner lists (500,000)





Nonprofit Boot Camp Benefits: • Exhibit space in good location for company booth

• Boot Camp scholarship fund established for four delegates in company name

• Four Nonprofit Boot Camp tickets for company representatives


• Half-page advertisement and company description in the Nonprofit Boot Camp program (2,000)


• Company recognized from stage during a keynote and opening or closing ceremony

EMERGING LEADER SPONSOR | $1,500 Emerging Leader Sponsors will benefit from: Placement of company name and/or logo on

• Pre- Boot Camp email blasts to Craigslist Foundation and Community & Promotional Partner lists (500,000)




Nonprofit Boot Camp Benefits: • Exhibit space for company booth

• Boot Camp scholarship fund established for two delegates in company name

• Two Nonprofit Boot Camp tickets for company representatives


• Quarter-page advertisement and company description in the Nonprofit Boot Camp program (2,000)


• Company recognized from stage during a keynote

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A LA CARTE SPONSOR BENEFITS

In addition to the sponsor packages listed above, Craigslist Foundation is open to targeted sponsorrelationships that underwrite key elements of Nonprofit Boot Camp. We work with funding partnersto develop exclusive opportunities that meet their needs. Pricing for these packages is negotiated on a case-by-case basis. Please contact Executive Director Darian Rodriguez Heyman [email protected] or 415-637-5062 to discuss details.

Exclusive Sponsor Benefits:

Non-Exclusive Sponsor Benefits: • Select and Lead Boot Camp Lunch Discussion $5,000

• Solo Email Blast to targeted audience with sponsor specific content $2,500

• Full-Page Advertisement in Nonprofit Boot Camp Program $1,000

• Half-Page Advertisement in Nonprofit Boot Camp Program $750

• Quarter-Page Advertisement in Nonprofit Boot Camp Program $400

• Database of Opt-In Nonprofit Boot Camp Registrants $500

• Registration Bag Insert (Must be eco-friendly) $500

Scholarships Funds @ $150/delegate Craigslist Foundation works with sponsors and community partners to recruit targeted nonprofit delegates, based on sponsor requirements. When your organization provides a Scholarship Fund, you receive the sponsor benefits as noted below.$20,000+ Fund (133 delegates) - Receive Visionary Leader sponsorship package (See benefits above)$10,000 Fund (66 delegates) - Receive Advocate Leader sponsorship package (See benefits above)$5,000 Fund (33 delegates) - Receive Emerging Leader sponsorship package (See benefits above)

• Water Bottle $20,000

• Greening Sponsor $10,000

• T-Shirts $10,000

• Lunch $7,500

• Community Lounge $5,000

• Registration Bags $5,000

• Eco Shuttles $5,000

• Breakfast $5,000

• Afternoon Snack $2,500

• Happy Hour $2,500

• Ask the Experts $2,500

• Career Counseling $2,500

• Executive Coaching $2,500

• Reality Grantmaking $2,500

Our job is to give people the knowledge, tools and connections they need tosucceed...then get out of the way.

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EXHIBITOR OVERVIEW

The Nonprofit Boot Camp Exhibit Hall features 50+ for- and nonprofit organizations that providesupport to nonprofits and social entrepreneurs. The Exhibit Hall will sell out due to limited space;Sponsors and Community Partners will be given preference over Premium and Standard Exhibitors.

Exhibit Hall Hours: 7:30AM – 5:15PM (The Exhibit Hall will remain open until 7:30PM but Exhibitors can closedown as early as 5:15PM to join Closing Ceremony.)

Application Deadlines: Standard Deadline: July 1, 2007

PREMIUM(Limited Space)

STANDARD

• 6’ table, 2 chairs OR freestanding company trade-show booth (linen included)

• Premium location (Sponsors are given premium location over exhibitors)

• Organization name, logo, URL and organization listing in event program withPremium listing

• Database of conference registrants (Registrants opt-in)

• Four Nonprofit Boot Camp registrations (includes exhibit staff )

• Listing in Nonprofit Support Yellow Pages, if appropriate

• 6’ table, 2 chairs and linen

• Organization name, logo, URL and organization listing in event program

• Two Nonprofit Boot Camp registrations (includes exhibit staff )

• Listing in Nonprofit Support Yellow Pages, if appropriate

$1,000

$750For-Profit

$500Nonprofit

PACKAGE BENEFITS COST

As an exhibitor, I cannot say how pleased we were with the professionaland thorough job done by the Craigslist team... There were more thanenough participants wandering through the exhibition area to make theevent worthwhile, but most importantly, they were decision-makers fortheir respective organizations, and exactly the type of person we werehoping to meet at this event. I feel that we experienced the equivalent ofmany years of cold-call introductions in just one day’s worth of BootCamp exposure. It was all we had hoped for...and then some.

-Ira Klein, CharityWorks

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APPENDIX 1: Past Nonprofit Boot Camp Timeline, Tracks & Speakers

We have listed the 2006 San Francisco Bay Area Nonprofit Boot Camp timeline, tracks and speakersbelow to use as a reference:

Past speakers have included: Representative for House Minority Leader Rep. Nancy Pelosi,Representative for Congresswoman Barbara Lee, San Francisco Mayor Gavin Newsom, craigslist’sCraig Newmark, Craigslist Foundation’s Darian Rodriguez Heyman.

8:00AM . . . . . . Doors Open, Check-In and Onsite Registration; Continental Breakfast

9:00AM . . . . . . Opening Ceremony: Drum Performance by Loco Bloco; Welcome Speech byDarian Rodriguez Heyman

9:30AM . . . . . . Community Lounge Opens

9:40AM . . . . . . Morning Keynote— Van Jones, The Ella Baker Center for Human Rights

10:40AM . . . . . Morning Seminar

12:00PM . . . . . Lunch

12:30PM . . . . . Lunch Discussion

1:00PM. . . . . . . Afternoon Keynote— Kay Sprinkel Grace, Organizational Consultant; Remarksby Charles Crystal, Mission Research; Remarks by Craig Newmark, craigslist

2:00PM . . . . . . Cacao & Coffee Break, Sponsored by sweetriot & Java City

2:20PM . . . . . . Interactive Workshop

4:10PM . . . . . . Afternoon Seminar

5:00PM . . . . . . Exhibit Hall and Community Lounge Close

5:30PM . . . . . . Networking Reception begins; Remarks by Darian Heyman, Music by Youth Movement Records

6:00PM. . . . . . . Evening Program— Kickoff by Darya Folsom, KRON4; Remarks by CraigNewmark, craigslist; Nonprofit Appreciation Day Proclamation, Issued by MayorTom Bates and Assemblywoman Loni Hancock, City of Berkeley; Performance byDance Brigade

9:00PM . . . . . . Nonprofit Boot Camp closes*

*Nonprofit Boot Camp 2007 will run from 7:30AM to 7:30PM

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2006 Nonprofit Boot Camp Tracks & Speakers

Big Ideas Track, presented by CompassPoint Nonprofit Services; Sponsored by Acteva • Your Career Path to Nonprofit Leadership— Jan Masaoka, CompassPoint Nonprofit Services

• Collaborative and Competitive Strategies: Necessary Tools for Today’s Nonprofit Leader—David La Piana, La Piana Associates

• Get out of your Silos— Kevin Danaher, Global Exchange, Green Festival & Global Citizen Center

Fundraising Track I, presented by Association of Fundraising Professionals & Foundation Center;Sponsored by Mission Research GiftWorks and cMarket.com • Reality Grantmaking— Cheryl Clarke & Susan Fox (Moderators); Christopher Herrera,

Tides; Karen Topakian, Agape Foundation; Carole Watson, United Way of the Bay Area

• Introduction to Fundraising Planning— Scott Ullman, Foundation Center

• Fostering Effective Nonprofit-Corporate Relations— Susan Rae Ross (Moderator); Randy Chun,Wells Fargo; Jim Pitofsky, Hands On Bay Area

Fundraising Track II, presented by Association of Fundraising Professionals & Foundation Center;Sponsored by Mission Research GiftWorks and cMarket.com • Elevator Pitch— Lisa Hoffman, Fundraising Consultant

• Diversity/Fundraising Panel— Gerald Richards, NFTE; Dee Dee Nuguyen, East Meets WestFoundation; Mary Schmidt, Nonprofit Development Coach

• Tapping the Online Marketplace to Identify New Funding Streams— Kathleen Goodwin,cMarket.com

Marketing Track, presented by Media Alliance; Sponsored by United Way of the Bay Area • Effective Marketing & Partnership Strategies for Nonprofits— Hugh Anderson United Way of

the Bay Area; Shannon Coughlin, Big Think Studios

• Internet Marketing Strategies: Extending Your Online Reach— Brent Blackaby, BlackrockAssociates; Jeff Patrick, Common Knowledge; Favianna Rodriguez, TUMIS

• Strategic Media Relations: A Journalist’s Take— Celia Alaria, Media Strategist; Darya Folsom, KRON 4

Nonprofit Basics Track, presented by Center for Volunteer and Nonprofit Leadership of Marin, NewNonprofit Nexus, The Volunteer Center of San Francisco & San Mateo Counties, Young NonprofitProfessionals Network (YNPN) • How to Improve your Nonprofit in Less than Two Months— Heather Carpenter, Nonprofit

Management Employment Alternatives; Jennifer Chien, New Nonprofit Nexus

• Developing a Message to Win Supporters for Your Cause— Mal Warwick, Mal Warwick & Associates

• Governance Essentials—Build your Board Right the First Time— Matt O’Grady, Taproot Foundation

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2006 Nonprofit Boot Camp Tracks & Speakers, continued

Men in Black (Legal & Accounting) Track, presented by California Association of Nonprofits,Northern Community Loan Fund, Volunteer and Legal Services Program of BASF; Sponsored byMorrison Foerster • Fiscal Management 101— Sojeila Maria Silva, Northern Community Loan Fund

• The ABC’s of Tax Exempt Status— Joe Kroll, IRS

• So You Want to Start a Nonprofit?— Cherie Evans, Evans & Rosen LLP

Social Entrepreneurship Track, presented by UC Berkeley, Haas School of Business, Nonprofit andPublic Management Program; National Foundation for Teaching Entrepreneurship • Social Enterprise 101— Cynthia Gair, REDF; Social Enterprise Representatives; Laura

Congdon, Community Vocational Enterprises, Inc.

• Entrepreneurial Strategies to Support and Grow Your Organization— Jose Corona, Inner CityAdvisors; Sarah Endline, sweetriot; Liz Maw, Net Impact

• Social Entrepreneurship Landscape: Leader to Leader— Pamela Hawley, Universal Giving

Technology Track, presented by Aspiration, Community Technology Foundation of California, TheNonprofit Technology Enterprise Network, TechSoup, a project of CompuMentor; Sponsored byMission Research, Makers of Giftworks & GetActive • Extreme Makeover: Nonprofit Technology Edition— Eugene Chan (Moderator); Kevin

Bankston, Electronic Frontier Foundation; Paul Hagen, Consultant; Eric Leland, LelandDesign; Jenn Smith, Donordigital; Sarah Zolad, Mission Research

• eAdvocacy for Nonprofits: What’s Real, What’s Missing and What Do You Want to Know?—Allen Gunn, Aspiration; David Taylor, Radical Designs

• What Every Nonprofit Needs to Know About Technology— John Kenyon, Kenyon Consulting

Student Track, presented by Cal Corps Public Service Center & Youth Leadership Institute • Youth in Action: Skills and Strategies for Making Change In Your Community (for students)—

Bryce Skolfield & Maureen Sedonaen, Youth Leadership Institute

• Youth-Adult Partnership (for adults and students)— Bryce Skolfield & Maureen Sedonaen,Youth Leadership Institute

Ask the Experts— Greg Beuthin, Terri Forman, Laura Jason, Jason McMillan, Zac Mutrux, Jean Oggins,Robert Palmer, Maria Ramos-Chertok, Michael Sowle, Barbara Stafford, Morrie Warshawski, Adele Bihn,Jennifer Evans, Tara Hunt, Diana Kimbrell, Stewart Levine, Barbara Lewis, Baillee Serbin, Laurie Tanner,Ilona Bray, Jill Finlayson, Dalya Massachi, Jyll Taylor, Scott Smith, David Zebker

Career Counselors— Peter Jacobs, Alexandra Jenkins, Kathy Knudson, Norm Meshriy, Gibson Scheid,Marie Kerpan, Mark Guterman, Linda Artel, David Glober, Deborah Schneider

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APPENDIX 2: Craigslist Foundation Nonprofit Boot Camp 2006 Key Facts and Statistics

Since its inception, Craigslist Foundation’s successful Nonprofit Boot Camp series has inspired andsupported over 4,500 emerging nonprofit leaders, giving them the tools, connections and resourcesthey need to succeed.

In 2006, Craigslist Foundation’s 3rd Annual Bay Area Nonprofit Boot Camp attracted over 1,900delegates and supporters, reaching out to individuals who were completely new to the sector, as wellas experienced nonprofit professionals seeking new skills, ideas and contacts.

Boot Camp is a hub for fostering existing talent • 35% of delegates have more than four years nonprofit experience

• 40% represent nonprofits with annual budgets over $250,000

• 10% represent nonprofits with annual budgets over $1,000,000

• 16% are Board members

Boot Camp is a gateway for new nonprofit leaders • 94% new attendees (never attended a Craigslist Foundation event before)

• 35% new to the nonprofit sector (less than six months in the field)

• 27% attend to explore a nonprofit idea

• 25% want to learn how to start a nonprofit

Boot Camp is a catalyst for visibility • In 2006, Bay Area Boot Camp earned prominent media coverage from popular outlets such

as The San Francisco Chronicle, The San Francisco Examiner, The San Jose Mercury News, 7X7 Magazine and KRON 4 TV

• More than 100 community and promotional partners– representing the vast majority of regionalnonprofit support organizations– helped curate, promote and staff the event

• 63 exhibitors, representing organizations that support nonprofits and social enterprises, had theopportunity to personally connect with the large pool of emerging and established leaders

• Over 100 VIPs and guest speakers lent their support to the event, including keynote speaker Van Jones and Berkeley Mayor Tom Bates

Boot Camp received high marks from attendees • 98% would recommend the event to others

• 97% of delegates fulfilled their reasons for attending (73% Absolutely; 27% Somewhat)

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Education16%

Other12%

Arts, Culture and Humanities11%

NA10%

Youth Services8%

Health8%

Environment6%

Religious3%

Disabilities3%

Housing3%

Aging/Elderly1%

Political2%

LBGTQ1%

Homelessness1%

Nonprofit Management2%

IT/Tech2%

Substance Abuse 1%

Legal Services1%

Ethnic1%

AIDS/HIV1%

Hunger1%

Animals2%

Women's Issues2%

Media/Telecommunications2%

APPENDIX 2: Craigslist Foundation Nonprofit Boot Camp

The format for success • The event featured a choice of 27 seminars and interactive workshops in nine topic areas, covering

all aspects of starting and running a nonprofit, including Fundraising, Marketing and NonprofitBasics, IT and Legal & Accounting, all led by national experts in the field

• More than 50 speakers included craigslist’s Craig Newmark, CompassPoint’s Jan Masaoka

• Proclaimed a “zero-waste event” in 2005, setting a new green standard for other sector conferences/events

• Community Lounge, featuring free one-on-one Career Counseling and “Ask the Experts”

Craigslist Foundation’s 3rd Annual Nonprofit Boot Camp attracted attendees from a wide variety of nonprofit sectors:

Each of the seminars I attended was highly informative,inspiring and better than I could have hoped for. Theexhibitors had solutions that I either need now or willneed in the future.

“

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APPENDIX 3: FAQ’s

1. Where does the money go? All sponsorship funds and registration fees go to Craigslist Foundation, a publicly supported 501(c)3 organization that “provides knowledge, resources and visibility to the next generation of nonprofit leaders.”Less than 10% of our income goes to administrative expenses, so the vast majority of income directlybenefits our work supporting emerging nonprofit leaders and social entrepreneurs. These vital contributionsalso allow us to keep the cost of Nonprofit Boot Camp to $50/person (including meals, workshops, seminarsand keynotes, as well as free entry to related events and lunches with industry experts via our LeadershipCouncil mentor matching program). This makes Boot Camp accessible to the widest possible audience.

2. Why don’t you just ask craigslist for the money? In order to maintain our status as a publicly supported 501(c)3 nonprofit, Craigslist Foundation is required toappeal to a broad base of funders. In 2005, craigslist.org provided Craigslist Foundation with approximatelyhalf of all cash revenues. We feel strongly that maintaining this status is integral to our ability to serve thecommunity and fulfill our mission; being a grassroots, small nonprofit with a full-time staff of four versus acorporate/private foundation allows us to more effectively associate with and understand the nonprofits andsocial enterprises we serve.

3. What are the deadlines associated with inclusion of my logo on collateral? April 1st: Flyer I June 15th: Flyer II, e-Flyer, Poster July 15th: Written Program July 25: Signage Logo on web site begins immediately upon upload and continues for one year thereafter.

4. What is your sponsorship goal? Our sponsorship goal for 2007 is $180,000. We intend to raise $120,000 in corporate sponsorship,$50,000 in grants and $10,000 in exhibitor fees. Last year we raised a total of $119,000, including$77,000 in corporate sponsorship, $28,000 in grants and $13,000 in exhibitor revenue.

5. What is the breakdown of attendance by Bay Area region? At the 2006 Bay Area Boot Camp, 34.2% of the nonprofit attendees came from the East Bay, 27% fromSan Francisco, 14% from the South Bay/ Peninsula, 5% from the North Bay/Marin area and 4% out ofstate/country.

6. Can I have product exclusivity with my sponsorship? Craigslist Foundation cannot guarantee category exclusivity to our sponsors, except for the three PresentingSponsors. We will work to ensure that each sponsor is given sufficient separation from competitive sponsors.

7. Who are your media partners? We are still confirming 2007 Media Sponsors, but last year’s partners included KRON 4 TV and KGO Radio as core partners, as well as The San Francisco Examiner, Clear Channel Outdoor, StanfordSocial Innovation Review, NonProfit Times, Chronicle of Philanthropy, San Francisco Business Times,SFStation.com, Nonprofit Quarterly, Grist Magazine and Synthesis Magazine. We also received promotionalsupport from over 100 partner organizations.

8. Where can I find out more information on Craigslist Foundation Nonprofit Boot Camp? You may visit the web site at www.craigslistfoundation.org/bootcamp or contact Darian Rodriguez Heyman,Executive Director of Craigslist Foundation, at [email protected] or 415-637-5062.

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APPENDIX 4: Delegate Testimonials

“This is the best event I have seen at this level. Your inspired, nurtured networking helped everyonewalk away smiling. You did an unbelievable job of planning, organizing and executing, and BOYdid it show and pay off. You’ve helped me refine my leadership and recharged my nonprofit battery- and I was overdue for a charge.”

- Ben Dreese, President, Inner peace Movement, Inc.

“Your expansive, colorful, pulsating event was a shot in the arm to me and I am sure all others who attended.” - Susan Augustus, Nu Being Woman, Inc.

“Each of the seminars I attended was highly informative, inspiring and better than I could havehoped for. The exhibitors had solutions that I either need now or will need in the future. I wouldnot have been aware of most of the companies and the services they offer had I not attended theevent. The best part was the people I had the pleasure to meet and talk with. The positive energy,passion, and desire to “Make A Difference” was palpable. It was like being at a rock concert but thevibe was all about how we are going to make the world a better place, Sign Me Up!”

- Robert Franklin, Chief Webolutionary, 21st Century Technology Marketing

“Congratulations on a wonderful conference on Saturday! I can’t tell you how much I enjoyed thegroup who participated in the workshop I presented. They were engaged, lively and fully participated.It was great. Thank you for including me as faculty.” - Lisa Hoffman, Coach - Consultant

“Boot Camp was an amazing day - to be surrounded by people, so committed to make a difference andso generous in sharing their knowledge and experience. I am novice in this social field, just having leftthe business world to start a program to develop the talents and career opportunities for teenagersaffected by AIDS. So this was the perfect place for me to be at. It was an invigorating experience andI met many people who am sure are going to be instrumental in making my dream a reality.”

- Elsie Rodriguez

“I owe Craigslist Foundation Boot Camp for every bold move I’ve made since that Saturday last summer...Today, I am working for myself, have been growing my business for five months, and still refer to the notesI took at the conference. The energy and spirit at the conference, coupled with practical information madea hazy idea take shape, get realized, and set my course to try making a difference.”

- Evan Schoninger, Founder and Publisher, Greene Street Greetings

4th Annual Nonprofit Boot Camp - Craigslist Proposal SF07.pdfNonprofit Boot Camp 2007 Highlights Showcase your commitment to the future of the nonprofit sector and its emerging talent.

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