Sources 1. U.S. Interim Projections by Age, Sex, Race and Hispanic Origin. Washington, DC: U.S. Census Bureau; 2004. Available at: http://www.census.gov/ipc/www/usinterimproj. Accessed July 13, 2006. 2. Horovitz, Bruce. "Big-spending Baby Boomers Bend the Rules of Marketing - USATODAY.com." Big-spending Baby Boomers Bend the Rules of Marketing - USATODAY.com. N.p., 16 Nov. 2010. Web. 23 Sept. 2013. 3. "How to Market to Baby Boomers: 3 Tips." Yahoo Small Business Advisor. N.p., 21 Feb. 2013. Web. 23 Sept. 2013. <http://smallbusiness.yahoo.com/advisor/market-baby-boomers-3-tips-021501562.html>. 4. "Marketing to Women Baby Boomers." Marketing to Women. N.p., n.d. Web. 25 Sept. 2013. <http://www.web-design-for-women.com/marketing-to-women-baby-boomers.html>. 5. "Marketing to Today's 65-plus Consumers." AdWeek. N.p., 27 July 2009. Web. 23 Sept. 2013. <http://www.adweek.com/news/advertising-branding/marketing-todays-65-plus-consumers-99953>. 6. "Recession Turns a Graying Office Grayer." Pew Social Demographic Trends RSS. N.p., 3 Sept. 2009. Web. 23 Sept. 2013. <http://www.pewsocialtrends.org/2009/09/03/recession-turns-a-graying-office-grayer/3/>. 7. Medical Never-Never-Land: 10 Reasons Why America Is Not Ready for the Coming Age Boom. Washington, DC: Alliance for Aging Research; 2002. 8. Freeman, Karla. "Attract the Baby Boomer Market." Green Industry Pros. N.p., 13 Mar. 2013. Web. 25 Sept. 2013. <http://www.greenindustrypros.com/article/10893841/attract-the-baby-boomer-market?page=2>. www.4imprint.com Infographic created by www.4imprint.com, based on the Marketing to Baby Boomers Blue Paper ® . Download Blue Paper at: http://info.4imprint.com/bluepapers/marketing-to-baby-boomers-2/ You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/) Marketing to Baby Boomers It’s time to start recognizing some important birthdays. Get it right, and your company will be celebrating for years to come. How to reach them 65 and celebrating ! Marketing snapshot Baby Boomers are ... Online Meet the Baby Boomers Born between 1946 &1964 ... or 76 million people That’s the largest group in history! The 1 st Boomer turned 65! 2011 JANUARY 1 ST 10,000 Boomers turned 65 every day . 2012 IN Boomers will make up 35% of the U.S. population. 2015 BY Boomers spent $2.9 Trillion in 2012 Boomers own more than 3/4 of America’s wealth Think young 60% of Boomers feel younger than their actual age. Think meaningful connections balanced life choices active health Help them see how they're making a difference. Think the greater good A Quick Snapshot Less than 5 % of advertising targets Baby Boomers. 8 in 10 Baby Boomers feel advertising they see is targeted to younger consumers. F i r s t s t e p s o n t h e m o o n C i v i l R i g h t s V i e t n a m W o m e n ’ s M o v e m e n t Every year Boomers outspend other generations on consumer goods by $400 Billion 25% of Boomers value spending time with grandchildren. They’re the biggest buyers of technology and cars. They account for 80% of all luxury travel spending. 27.4 million people 55+ use social networking 19 million of those use Facebook ® Spending money Enjoying family 25 % U.S. population A generation defined by ...