4G LTE Service Strategy-workshop Materials for PT

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Workshop with Portugal Telecom

12-13 Feb 2013

www.huawei.com

4G LTE Services Strategy

HISILICON SEMICONDUCTOR HUAWEI TECHNOLOGIES CO., LTD.

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在右上角Agenda

The new world order

Services for the near term

VoLTE / &Video/LTE

Enterprise focus: VPN

M2M

Discussion

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在右上角Out with the old in with the new

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The traditional Model

Voice & SMS Mobile broadband Ultra Broadband

Moderate

performance

B

ARPU & Revenue

BB Connectivity

Bandwidth &

Traffic

Cost

A C

Digital Economy

New Services

New Revenues

New Business

Evolving the Model

User Generated Content

Social Networking

High-Def Devices

Emerging 3D - Video

Consumer Electronics

D

C

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The New Opportunities V

alu

e p

er

bit

Voice

SMS WAP

Mobile

internet

Mobile video

MBB access

Killer application domain Long tail operation

Circuit Switched Packet Switched Ultra Broadband

Millions of applications

Mobility Internet

Access

Modems 112

RCS - Voice

Telco

Integrated

Apps Smart

Metering

Cloud

Services

Security

Services

Connected

Home

E-Health E-Government

VoIP PCS M2M Location

Presence

Social

Networking

Plus

Transport

E-Education

Environmental

Management

Sensors

Storage

One-time

Applications

Data Mining

NGN’s and the Digital Society

Va

lue

pe

r S

erv

ice

Today’s Opportunities

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在右上角Applicability and performance of wireless technologies

2G (GSM/GPRS) 3G (HSPA, HSPA+) WiFi (with fibre) 4G LTE

Application breadth

Degree of mobility

Responsiveness

Richness/data intensity

Application criticality

Device type Feature phone, smartphone

Tablet, smartphone PC/Laptop, tablet, smartphone

PC/Laptop, tablet, smartphone

Download speed 0.01-0.13 1-5 20-30 10-40

Upload speed 0.008-0.13 0.2-0.5 2-10 1-15

Latency (ms) 300-700 (GPRS) 100-200 10-20 50-150


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在右上角LTE performance agrees with near term opportunities

VoLTE LTE Video LTE VPN LTE M2M


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在右上角VoLTE capabilities and positioning

VoLTE CSFB OTT

Standards Global Roaming

Interoperability

QoS & Regulatory (e.g. Emergencies)

Rich Media IP-based rich communications

Simultaneous 4G LTE Data &* Voice

Evolved Voice HD, Web/App integration

KPIs (Reliability, Billing, Security etc)

2G/3G integration fallback

Source: Heavy Reading, 2012

End user demand media-rich communications

Why VoLTE?

Telcos need to deliver voice service over LTE network

OTT players threat

LTE

Voice


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在右上角SK Telecom launches world’s first HD Voice over LTE

Call connection time : 0.25 to 2.5 seconds, 2 to 20 times shorter than that of 3G voice calls (average of 5 seconds)

HD Voice uses AMR-WB codec, which offers 23.85 Kbps transmission bandwidth, 2.2 times wider than that of 3G

Much richer, clearer and more natural speech quality due to a wider speech band width of 50–7000 Hz compared to 3G voice call service that is optimized for only 300–2400 Hz voice band.

Transmitting the previously-inaudible low and high sound waves, improving voice quality by 40% compared to that of 3G

Make customers feel as if the person on the other end of the line is sitting right next to him/her

SKT begin selling HD Voice enabled Galaxy S3 LTE on Aug.8

Offer firmware upgrades for existing users of Galaxy S3 LTE in Aug.

SKT plans to embed HD Voice as a basic feature in most of its

LTE Smartphones to be released in the future

HD Voice be provided at same rates (KRW 1.8 per second) as

that of 3G under pay-per-second billing scheme

LTE

Video


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在右上角U + VoLTE launch

Monthly fee Service information

“Free”

(comes with

subscription )

•VoLTE-based high-quality HD calls + All-IP service

•Sign up as options in the form of product after application is possible using

(Available Only for VoLTE phone )

•VoLTE: Voice 1.8 won / sec, video 3.0 won / sec

•VoLTE calls between subscribers are available, call charges and the same applies

to the existing toll.

•No separate data is deducted (currently, billing rates and the same)

Galaxy S Ⅲ

SHV-E210L

Optimus LTE II

LG –F160LV

VoLTE

HD Voice

•Simultaneously share content such as the map / music / news / photos to the other side during voice call

• Crisp, clear HD-quality sound

• 2 times to 20 times (0.25~2.5sec) faster than a CS voice call connection time(5sec)

• Audio / Video / Experience a variety of communication, converged services

the HD-quality voice calls (VoLTE) and video / data innovative services

LTE

Video

http://www.upluslte.co.kr/


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在右上角

For its launch of LTE services, SK Telecom announced that it would offer innovative services, including high-quality video on all its LTE smartphones.

SK Telecom objective at launch was to sign up 500K LTE subscribers by end of 2011 (has achieved 575K) and 5M

LTE subscribers by end of 2012 (has achieved 6.3M). 3 months after the launch of its premium content offer, more than 1 million customers generated 6 million

downloads.

Result

The feature

• Bandwidth of voice call is 500 Kbps (compared to 64kbps for

WCDMA video call). Video calls are charged like voice.

• Support by all LTE handsets available during the first 3 months of

launch (from Samsung, LG, Pantech and HTC)

• More than 13.000 HD videos available at launch through T-Store

and 8.000 movies available on N-screen service. High Value

customers receive a monthly credit to download content.

HD Video lies at the core SK Telecom LTE offer

Background

Source: :Wireless Intelligence, Huawei Business Consulting, http://www.umts-forum.org/content/view/4074/172/

LTE

Video


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在右上角

Corp

SME

SOHO

>50 employees

4 -49 employees

1-4 employees

Circa 97% of companies in

Portugal are under 50

employees

Unleashing LTE capabilities for wireless SMEs

Huawei LTE for Enterprise Solution:

LTE + Small Cell + Cloud + OSS + SME CPE

＋ Professional & Managed Service

SME Needs: Seamlessly combining

telephony, data, VPN, UC and Cloud,

with enhanced OSS Tools and services

1. Reduce the Cost / Mbps 2. Service Delivery from 40 days to 3 days (LTE VPN) 3. Provide E2E solutions to enterprise customers, bundle with fixed

integration services

Unwired

Enterprise

Voice

SIP Trunk

Office Net

Unified Communication

Data

Company Net

Business Internet

Cloud

Microsoft Office 365

Virtual Desktop

Virtual Server/Storage

HUAWEI

Ascend

P2 LTE

LTE

Business


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在右上角Verizon targets the enterprise market with VPN & M2M

Key application scenarios business model

scenarios Example target enterprises

Substitute fixed VPN

SME with relatively low usage demand and more price sensitive

Organization can’t access fixed broadband currently

Supplement for fiber

Branches of Medium or Large enterprises

SME with relatively higher reliability demand

Retail branch use backup for credit card communication

Volume

/ month

Monthly

fee

50MB $39.99

250MB $49.99

1 GB $59.99

5 GB $99.99

Verizon’s Private Wireless Network solution: MPLS IP VPN over LTE

Pricing: $250-$500 initial set up fee+ connection monthly fee

Verizon’s M2M Router service: Act as Primary connection

for small business or back up for larger

LTE

Business


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在右上角How has LTE benefited enterprise customers?

Survey of US businesses using LTE – Arthur D. Little, 2012

3%

4%

6%

9%

11%

37%

39%

47%

76%

85%

Other

Supported new ways of working

Don't know

4G hasn't benefited my business

Improved customer satisfaction

Increased employee well-being / …

Won more business

Cut costs

Innovate & competitive advantage

More work done on the go Customer benefits:

Applications breadth

Location agnostic

Faster / real time sharing of larger file and streaming media

Fully mobile application

Improved convenience

Security (over a secure wireless VPN connection – no need to authenticate to a private network)

LTE

Business


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在右上角

Relevance of LTE to selected horizontal enterprise applications – identify key applications that will benefit from LTE

Application Application bandwidth

Degree of mobility

Responsiveness Richness / data intensity


Content sharing communication and collaboration

CRM

Product Portfolio management

Content Creation

Supply Chain Management

ERP

PLM

LTE

Business


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在右上角LTE VPN case studies

Construction: Connected site office

Multiple employees to connect on site either directly or through an LTE WiFi hub. Full use of all enterprise applications without returning to main office for the duration of the project

Main applications used are Building Information Models (BIM) containing visual images such as 3D CAD photos. Supply chain management, percentage of work complete and quality inspection delivered to base in real time. Savings per day: $1000

Healthcare: Connected ambulance

In Germany a city hospital is trialling a 3G LTE enabled ambulance aimed at improving the survival rate of stroke patients (3% of total ambulance transport)

Main use for high resolution transfer of CT images. A number of wireless technologies were tested but LTE’s high velocity tolerance minimises connectivity interruption in fast moving vehicles. Time from alarm to therapy reduced by 54% and with it survival rates increased

Retail: Distributed connectivity

Connecting a distributed networks of retail stores, kiosks or petrol stations The LTE connection is used to connect POS, inventory control, connected to a centralised back office and a cloud-based time keeping system

A US fuel station replaced its fixed broadband and two phone lines in each station with an LTE VPN solution as it saved on overall telecoms cost and the cumbersome task of managing about a hundred broadband lines from several providers.

LTE

Business


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在右上角Unleashing LTE/M2M capabilities for public services

BUS, Taxi…

Train

Launched LTE + Wifi

Real time video monitoring

5 M required in China/Y

Developing LTE800/M2M Business

Smart meter

Total Germany meter

market is 70M

Fleet Management Germany

takes 20% of WE market

Automotive Germany

used/New car 9.5M

each year

Digital signage E-Health

Huawei LTE for M2M Solution:

LTE + EPC + PCRF + M2M Module M2M

Module

LTE

Business


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在右上角Relevance of LTE applications to selected vertical enterprise applications – identify key industries

Application Application bandwidth

Degree of mobility

Responsiveness Richness / data intensity


mHealth (remote healthcare management)

Fleet management

EMaaS (Verizon)

Connected site office

Connected car

Mobile temporary office

Knowledge sharing

LTE

Business


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在右上角Focus M2M: Next Wave of Opportunities Await Additional Partnerships for selected industries

0 5 10 15 20 25 30 35 40 45

Automotive embedded

Consumer

Utilities

Automotive Aftermarket

Industrial

Security

Retail & Finance

Emergency & Safety

Healthcare

M2M SIMs Shipped, millions

2010 2017

19

Source: Frost & Sullivan

LTE

Business

BMW’s connected drive initiative is now

replacing all 3G sims for in-car media with LTE


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在右上角Verizon’s breadth of innovative M2M products LTE

Business


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在右上角Verizon eyes the success of M2M over LTE in the future as the device value chain is getting mature

Smart Home Smart Business Smart Health

Care

Internet of

Things

Application

Target users

Innovation

FMC synergy

Smart energy grids

Smart transportation

systems

Collaboration

Remote body meter

Remote outpatient

health care

Family users

SME/Enterprise/

Government

Individuals/

Hospital/Clinics

Individuals/ Business

users/ Government

Home Monitoring &

Control service via

computer, tablet,

smartphone

Source: Huawei analysis, Gartner, IDC, BCG

RFID-based object

control network

Artificial intelligence over

internet-connecting

consumer products

LTE

Business


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在右上角

Your thoughts? www.huawei.com


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在右上角Appendix

• HUAWEI LTE VPN SOLUTION

• M2M forecasts by country/industry (Europe – Frost & Sullivan 2012)


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在右上角

Overview of LTE VPN Solution

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Backhaul Backhaul

M2000

CA

P-GW

S-GW MME

SeGW SeGW SeGW SeGW

eNB1

eNB2

SeGW

X2

S1

S1

SeGW

IKE v1/IKE v2

IPSec Tunnel

eNB

IPsec

Hot Standby

SeGW

EPC Backhaul

eNodeB

Resiliency Authentication

VPN

Deployment Certificate

CA

BBU

Shipment IPSec GW

Operator LTE Network

Songshanhu

BBU Site2 Site3 Site1

Backhaul Backhaul Backhaul

MME

SGW PGW


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在右上角

Fax

POTs Phone

IMS/NGN

CSCF/

SIP

Appl.

Server

Headquarters

Internet

BRAS

PLMN

PSTN

E

PC

- GW

L

T

E

Voice Centric

Internet: Data Centric

Intranet: VPN Centric

Remote Access

MGCF/

MGW

Internet

Desk PC

IP Phone

AR

LTE CPE

LTE Dongle

Single / Branch Office

Intranet VPN Centric

Intranet: VPN Centric

PE

PE EGW

http://detail.zol.com.cn/desktop_pc/index98840.shtml


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在右上角Total Europe M2M Connections

26

FS Vodafone M2M Workshop 121011

2010 2015 15.3 million 60.8 million

Europe M2M Connections by

Country

Europe M2M Connections by

Industries



4G LTE Service Strategy-workshop Materials for PT

Documents

pt agenda

pt applicability

pt workshop

pt lte performance

pt volte capabilities

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