4CNW Talent Scotland - Discovery Event for Businesses - 24 Jan 2013

Discovery Event

9.30 Welcome

9.35 Introduction to 4CNW Talent Carol Sinclair, Cultural Enterprise Office

9.50 Background Mary McAuliffe, Creative State North West

10.05 Case Study Sharon Eastwood, Woodrow & David Quinn, Avenir

10.30 Making an Application Carol Sinclair, Cultural Enterprise Office

10.40 Break for coffee set up/coffee

11.10 Q&A All speakers

11.30 Finish

4CNW TALENT Creative Challenge Celtic Crescent North West

What is 4CNW TALENT

1. A fund to enable businesses to commission

creative professionals

2. A programme of support and brokerage to

make the process easy

3. An opportunity to make use of creative

expertise to help grow your business

4CNW TALENT Fund

• Between 1,000 and 5,000 euros in cash

awarded to selected businesses

• The award must be matched by the business

to create a fund of 2,000 to 10,000 euros

• The fund is used to commission a creative

business to deliver products or services

Industry Application Process

2012

Challenges selected by expert panel 22nd Mar

Online applications 7th Jan to 18th Feb 2013

www.creativestatenorthwest.com

Broker supports successful businesses

with preparation of project brief and

selection of creative

EU definition - The term “creative industries” refers

to a range of economic activities that deal with the

creation, production and distribution of creative

goods and services. Creative industries build upon

a rich and diverse core of cultural heritage, skilful

arts and other creative crafts, and provide products

and services in sectors such as publishing, media,

software, gaming, consultancy, advertising, arts,

entertainment, TV, design fashion and architecture.

Definition of a Creative Business

What Types of Projects

Business development through…….. branding, web development, film making, creative production, music composition, voice over, creative writing, photography, 3D rendering, interior design, signage, graphic design, animation, sound recording, product development, acting, service design………..

Project Examples

• Airport working with creative producer to live stream music events and increase tourism

• Seaweed company working with a film maker to produce promotional and training materials

• Museum working with an architectural designer to improve signage and use of space

• Environmental consultancy working with a graphic and web designer to rebrand business

www.creativestatenorthwest.com/stories

Eligible Businesses

Businesses in one of the following sectors:

• Agri-food

• Life Sciences

• Technology

• Tourism

Businesses in one of the following sectors:

• Agri-food – Chocolate, Seaweed

• Life Sciences

• Technology – Ecological Consultancy

• Tourism – Museum, Airport

Eligible Businesses

Mary McAuliffe

Regional Broker Network

Ireland : Creative State North West (PPP)

Northern Ireland : NORIBIC

Scotland: Cultural Enterprise Office

WORKING TOGETHER

4CNW BUSINESS SUPPORT PROGRAMME

Cross Sector Collaboration - Regional Vision - Concrete Action

4CNW TALENT VOUCHER

HOW DOES IT WORK?

4CNW BUSINESS INNOVATION SUPPORT PROGRAMME

THE PROCESS:

• Registration

• Matchmaking

• Collaboration

EXAMPLES

Industry Challenges

Creative Services

Agri-food - Add value to product range

Life Sciences

- New market need

Technology - New raw materials

Tourism - Increase competitiveness/ sales

Web Designer

Film Maker

Photographer

Jeweller

Fashion Designer

Graphic Design

Ceramicist

Blacksmith

Writer

Musician

Theatre Company

IMPACTS 4CNW will drive new linkages between the

creative sector and 4 key industry sectors

Demonstrate the role of creative industries in the wider eco system of innovation

Provide a new model for measuring CI’s impact as a catalyst for economic growth. Furthermore, it is expected that 150 jobs will be safeguarded.

4CNW: Business Support

Programme Summary

FIND OUT MORE

Visit our website:

www.creativestatenorthwest.com

Mary Mc Auliffe, Programme Director

The Creative State North West

THANK YOU

Sharon Eastwood

Woodrow Sustainable

Solutions

Environmental Consultancy based

in Sligo, trading since 2004.

Services:

• Ecological assessment from large

scale developments to strategic planning and advice for Communities, TidyTowns and individuals.

• Ecological Surveys for habitats and species, specialising in bats, birds and invertebrates.

• Exciting pioneering projects

• Clients: NPWS, Fáilte Ireland, LEADER, Wind Farm developers, TidyTowns

Innovation Challenge

• Position ourselves as North West’s One-

stop shop for ecological services for wind

farm developers.

• Design Consultancy - to brand and

position ourselves thus in the market and

produce a package of materials to

promote the company to this growing

market.

Creative elected – Avenir

Irish Graphic Design & Web Based

Company

‘Clean Simple Professional Design that

People Like’

Marketing/ Branding Materials:

Web site

Company Name

LinkedIn Profiles

Marketing flyers & Materials

Language/clarity of explaining our services

Website • Highlighted our skills and services.

• Reflected our values

• Needed something flexible/ that we can

self-manage to react to changes in sector

and competitors.

• Lot of time working with David to balance

technical and industry needs.

• Time understanding jargon

Thank you

AVENIR

David Quinn

Industry Application Details

• Eligibility Criteria

• How to Apply

• Frequently Asked Questions (FAQs)

Eligibility Criteria

• Be a business in one of the following sectors: Agri-food, Life Sciences, Technology or Tourism

• Have a business address in Scotland, Ireland North

West or Northern Ireland

• Be a business that has moved past early stage development and into its growth phase of its lifecycle i.e. trading for one year or more

• Be in a position to match fund the talent voucher awarded.

Agri-food, Life Sciences, Tourism or Technology

Must have been trading for 1 year

Must be in a growth phase and have a business innovation

challenge in one of the following areas

•Development of a new product, process or service

•New uses for existing products, processes or services

•Business model innovation

Definition of Business

Application Process

Is very simple!

online application @

www.creativestatenorthwest.com

Section 1 – Company Details

Compulsory Fields

• Company details

• Principal Business Activity (100 words maximum)

– Describe the company, its products and/or services

Non-compulsory Fields

• Turnover/income (2009-2011)

• Export (yes/no), Countries you export to

• Website & Facebook address

Section 1 – Declaration

• Signed by authorised officer of the company

• Electronic signature

• Yes/No answers

You must declare that your business:

1. Has moved past early stage and into growth phase

2. Will use voucher for eligible activities only and will pay VAT if applicable

3. Is solvent

Section 2 – Your Business

Challenge

Type of Challenge:

•New or improved product

•New or improved process

•New or improved service

•New or improved business model

•Other (Please specify)

Describe your challenge

•200 words maximum

•Collaboration period is 3 months May- Aug 2013

•Must be realistic to deliver within this timeframe

•If possible indicate the type of expertise you feel you require

•Must add value to your business and improve bottom line profitability

Section 2 – Your Business

Challenge

What information do I provide in the 200 words?

•Describe the challenge you would like to address

•How would solving this help your business?

•What needs to be delivered?

•What would you like to do differently?

•What areas of expertise are you lacking?

•Describe the new market you wish to target

Frequently Asked Questions

(FAQs)

Budget for Challenge is payable in Euro only….

1.Your Max. Contribution = € _____

2.Our Matched Contribution = €_____

3.Project Fund (1+2) = €_____

4CNW will match fund on a 1:1 basis, up to a maximum of €5,000 All details on the application form will be treated confidentially and used only to administer your relationship with 4CNW

Section 2 – Your Business

Challenge

Frequently Asked Questions

(FAQs)

• Read FAQs online before you complete the

application form

• To date – 40+ FAQ’s

• Email [email protected]

if there are any further questions you would like

answered

• What are the creative industries?

• What support is available?

• Are there examples of 4CNW talent voucher project collaborations I can review?

• How will I receive the funding?

• Who is the contract for collaboration between?

• Intellectual property rights issues?

• What about confidentiality with the creative company?

Frequently Asked Questions

(FAQs)

• Achieving compliance

with statutory

regulations or legislation

• Intellectual property

protection

• Standard training

courses

• Software purchases

• Equipment purchases

• Aid that would subsidise

the cost of exports

• Internships for students

• Accreditations

• Capital items

• Travel costs

• 'Live' and existing projects

• Legal advice

• Changes that only alter the

design or text content of a

website or printed material

Ineligible Costs

What kind of web design, marketing, printed

materials or video production activities are eligible?

Projects must aim at radical improvements such as:

•Opening up a new market for the business

•Altering the way the business distributes its products

•Providing a new way of interacting with customers

Eligible Costs

Summary

• All details on www.creativestatenorthwest.com

• Broker helpdesk [email protected]

• Application deadline is 4pm 18th February 2013

• Apply online @ www.creativestatenorthwest.com

4CNW TALENT

Connect with us:

www.creativestatenorthwest.com

facebook.com/TheCreativeState

twitter.com/CreativeStateNW

Project Timetable

•Business application deadline 18th Feb 2013

•Creative application deadline 8th Mar 2013

•Successful Businesses notified 1st Apr 2013

•Successful Businesses prepare project brief

•Shortlisted Creatives prepare pitches

•Matchmaking 29th, 30th Apr and 1st May

•Projects start 20th May 2013

•Projects finish 20th Aug 2013